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Show me your footer, I show you mine

Kevin Indig

But footer optimization allows you to squeeze a bit more SEO juice out of your site and helps users find what they’re looking for. My central argument is optimization is low-hanging fruit. I’m not here to tell you footer optimization is the missing piece of your SEO strategy. At G2, we optimized the footer.

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What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Those casual observers would also be wrong.

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. You’ll use these keywords in your article content and social media posts to attract visitors (both customers and partners) to your website.

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Capitalizing on Google’s Algorithm Adjustments for AI-Generated Content

FunnelEnvy

For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. The company is already responding to marketers about what generative AI means for content, SEO, and website traffic optimization. Level up your content with E-E-A-T, and focus on optimizing your landing pages.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Many social media sites in particular, automatically include a “nofollow” when a link is generated.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Imagine this: You've done everything you can to optimize your website. From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. Off-page optimization. Social Media. Local SEO is a strategy that involves optimizing a site for local search results.

SEO 95
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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Nathan Elly is the branch manager at Digital Next , a full-service digital agency based in South Melbourne specializing in responsive Web design, SEO, PPC and social media marketing.

SEO 230