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Adopting consent-based analytics for long-term marketing success

Martech

Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Remember, while some options are free, most come with a price tag.

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DealSignal vs. SalesIntel: Best SalesIntel Alternative

DealSignal

In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Right to Opt-Out: Customers can ask businesses to stop selling their personal information to third-parties. Right to Equal Services and Prices: Businesses can't discriminate consumers by charging different pricing or denying the sale of products or services. Note that the organization need not be based in the EU region.

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6 Months to CCPA: What You Need To Know

Opt Intelligence

GDPR began the discussion around and facilitation of greater privacy controls. This means you have about 6 months to prepare your privacy policy and ensure you are in compliance. This means you have about 6 months to prepare your privacy policy and ensure you are in compliance. But CCPA is not exactly the same.

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

We dissect each platform across various dimensions – from data quality, coverage, and integration capabilities to customer support, compliance, and pricing. We dissect each platform across various dimensions – from data quality, coverage, and integration capabilities to customer support, compliance, and pricing.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

Table of Contents [Open] [Close] In a Nutshell ZoomInfo Overview DealSignal Overview Apollo Overview Quality Coverage Integration Types of Integrations Integration Depth Ease of Use Customer support Compliance Pricing DealSignal vs. ZoomInfo and Apollo: Which B2B data platform is better for your business?

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?