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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior.

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The GDPR Compliance Guide for B2B Organizations

Zoominfo

The GDPR established guidelines for greater transparency, confidentiality, and accountability for the collection and use of personal data in the EU. Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. What is GDPR? Why Was GDPR Created in the EU?

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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. Keeping this shift in mind, consider adopting some of the following new best practices.

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. When users personally fill out their contact information for content, and explicitly agree to have their information used by your organization, it’s a small win for your database!

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency. Fair and Transparent Compensation Last year, we launched a Total Rewards Statement program that shows employees an itemized report of their total compensation. Here are some of the highlights.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

Having the right MarTech stack is imperative for the modern marketing organization. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. Enterprises are likely to opt for Salesforce. What are we without technology? What Is MarTech?

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ZoomInfo, Data Privacy, and You

Zoominfo

Offer an opt-out (or opt-in for GDPR) option for contact information. Some privacy laws, such as CCPA, require organizations to respond to requests identifying how their information is shared, what kind of information is shared, and who it is shared with. Additionally we will cover how Zoominfo is GDPR compliant.

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