Webbiquity

APRIL 23, 2024

Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Personalization in subject lines increased open rates by 23.6%.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Key metrics and KPIs Determining your email marketing campaign’s success starts with tracking crucial metrics and Key Performance Indicators (KPIs) , such as: Open rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

NOVEMBER 10, 2020

The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. And you don’t want to waste your time, money, and effort on an email that is not opened, read, replied to, or gets sent straight to the spam folder. “Email marketing is dead!”

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Work smarter, not harder, right?

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Biznology

DECEMBER 27, 2017

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. When you make it tough for recipients to unsubscribe, all it does is cause them to complain and mark your emails as spam or block you as a sender.

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. That’s really what an open rate is—the firing of a pixel.

Open Rate 82

Open Rate Privacy Protection Marketing Management Click Rate 82

Heinz Marketing

APRIL 27, 2023

Google tracks this reputation based on a variety of factors including opens, clicks, replies, forwards, spam complaints, and unsubscribes. If you can keep your open rates above 30%, you should be able to maintain good standing with Google and your emails will likely end up in the primary tab of the inbox.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. It prevents recipients from marking your emails as spam.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Envy

DECEMBER 16, 2021

If the score falls below a certain threshold, the ISP may send emails to spam folders, or just reject them to begin with. For example, if the open rate for a specific email is low, consider looking into ways to improve email open rates. This is where insights become granular and results-driven.

Hubspot 118

Hubspot Features Lead Scoring Lead Ranking 118

Vision6

APRIL 25, 2023

The main purpose of a welcome email is to greet new subscribers by giving them a little taste of what’s to come and provide helpful resources about your products or services. Having a good welcome email automation in place prevents subscribers from potentially unsubscribing or marking your emails as spam further down the track.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

ConvertKit

OCTOBER 21, 2021

Delivery rate: 99.7%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 30.64%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 79

Deliverability Click Rate Open Rate CAN-SPAM 79

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

MAY 19, 2016

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. Here's another great resource for finding email inspiration. 7 Websites Every Email Marketer Should Bookmark.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Only B2B

APRIL 14, 2021

Incomplete contact records, simply say – you are wasting your time and resources on the leads who will not respond to your messages. If you are rearing an inactive contact list, get ready to face a high bounce rate. On average the data decays in one year. Personalization: Personalization. Image Source: Medium.

Campaigns 118

Campaigns CAN-SPAM Marketing Budget Deliverability 118

SalesIntel

JANUARY 8, 2024

Avoiding Spam: Gmail will monitor and enforce a spam rate threshold. This emphasizes the importance of delivering content that users genuinely want, minimizing the risk of emails being marked as spam. This precision helps in reducing wasted resources on outreach to uninterested or unqualified leads.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

Litmus

SEPTEMBER 26, 2019

Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. This approach not only damages your subscribers’ trust and hurts your brand image, but also violates anti-spam laws.

CAN-SPAM 90

CAN-SPAM Open Rate Urgency Marketing Click Rate 90

SalesIntel

OCTOBER 5, 2023

Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns. This can send irrelevant content and messaging to your subscribers, often resulting in low open rates and high unsubscribe rates.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Sharpspring

JUNE 9, 2020

Plus, at the end of this post we’re including links to additional resources to help further your understanding of how to prevent poor email metrics as well as what steps can be taken when an email metric problem is identified to get you back on track. Spam Complaint. Click Rate. Spam Complaint. Spam Trap.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

PureB2B

MAY 30, 2022

Two-thirds of people say they decide if an email is spam based on the subject line alone. If your subject line doesn’t resonate with your recipient you’ll end up in the spam folder. Campaign Monitor found that the average open rate for email marketing is just 17.92%. Useful resource on improving your [KPI].

Practices 62

Practices Examples Best Practices Open Rate 62

Vision6

DECEMBER 1, 2022

It’s the first step in getting people to open and read your emails, so I know you want to get this right. Writing compelling email subject lines is an art form, and in this post, I’ll show you the basics of crafting irresistible titles that can help increase your open rates. will more likely be marked as spam.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. According to this fun little take on the edible Spam , many people remain fans of spam, but not the email kind. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Compliance and Trust: Opt-in subscribers obtained through sign-up forms, gated content, or subscription boxes are more likely to welcome your emails rather than mark them as spam.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Biznology

SEPTEMBER 9, 2019

It also establishes the best time to send emails out to increase your open rates and response rate. The application offers tracking open rates, setting up email automation funnels , and instant scheduling, but the platform also offers tons of integrations to create a more communicative and interactive approach.

Automation 130

Automation Tools SMS Top of Funnel 130

Salesforce Marketing Cloud

DECEMBER 8, 2023

Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

MAY 6, 2021

Unsolicited cold emails often fall on deaf ears, and the ever-tightening rules around GDPR mean you risk the dreaded spam folder with every piece of outreach. Although fruitful, email marketing is saturated by senders that are doing it for the wrong reasons and without the appropriate tools.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Litmus

MAY 11, 2021

Check out the webinar recording below and read on for some confessions from attendees (along with a few resources to help avoid similar situations). I don’t monitor spam/complaints very closely and honestly don’t know what I would with that data even if I did. Didn’t get a chance to catch it live? Confessions + Q&A.

Webinar Metrics 103

Webinar Metrics CAN-SPAM Deliverability Clickthrough 103

ConvertKit

APRIL 26, 2019

Because of this, you’ll want to make sure your emails aren’t flagged as spam. If the majority of subscribers are deleting your emails before they open them, marking them as spam, or taking no action at all, Gmail could put you in the spam or promotion folder filter in regards to your IP address and domain.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

MARCH 25, 2019

Because of this, you’ll want to make sure your emails aren’t flagged as spam. If the majority of subscribers are deleting your emails before they open them, marking them as spam, or taking no action at all, Gmail could put you in the spam or promotion folder filter in regards to your IP address and domain.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

PureB2B

MAY 30, 2022

Two-thirds of people say they decide if an email is spam based on the subject line alone. If your subject line doesn’t resonate with your recipient you’ll end up in the spam folder. Campaign Monitor found that the average open rate for email marketing is just 17.92%. Useful resource on improving your [KPI].

Practices 48

Practices Examples Best Practices Open Rate 48

BenchmarkONE

NOVEMBER 4, 2021

Not Properly Integrating Your Data Resources. But in order for your tools to work effectively, it’s important that you properly integrate your data resources. Avoid ridiculously low click and open rates by compiling your own mailing lists. Spamming Your Mailing Lists. No one likes a spammer.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Rev

JULY 15, 2019

After catching their attention, follow up with great email messaging that positions you as an ally, an expert in the field, and a resource. . We found that including the readers first name in the subject line increased the open rate by 9%. We know first-hand how frustrating spam can be, which is why you need a true opt-in.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114