PureB2B

JANUARY 24, 2017

Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SmartBrief - Marketing

MARCH 10, 2024

The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. Be sure to remind all email recipients to add your email address to the “safe sender” list to avoid junk or spam folders. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Webbiquity

APRIL 23, 2024

You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Webbiquity

APRIL 18, 2024

Avoiding spam: There’s a fine line between regular communication and spamming. For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. Yes, it’s an ad.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Key metrics and KPIs Determining your email marketing campaign’s success starts with tracking crucial metrics and Key Performance Indicators (KPIs) , such as: Open rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

APRIL 24, 2024

That should make them more responsive to your emails, increasing your open rates and conversion rates. Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. According to global spam data from Kaspersky , 45.6%

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

SendX

NOVEMBER 10, 2020

And you don’t want to waste your time, money, and effort on an email that is not opened, read, replied to, or gets sent straight to the spam folder. And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. So you’d be crazy not to contact them again!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. This will ensure more emails will make it through the dreaded spam filter!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. And of course, don’t be thirsty for high open rate and use dirty tricks.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. In the USA, you need to comply with the CAN-SPAM (“controlling the assault of non-solicited pornography and marketing”) act. This can be informal: publicly available contact information or referrals.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

SendX

DECEMBER 2, 2020

In addition to that, you also get these functionalities: Unlimited inbox preview: See how your email will look like in different email clients and devices even before you send it out to your audience Time zone sending: Schedule emails to be sent according to the time zone of subscribers to get better open rates.

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

Martech

NOVEMBER 6, 2023

Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. However, this standard became less reliable due to shifts in privacy controls and the continual challenges of email deliverability and spam filtering. Thus, consider turning off tracking pixels.

Outreach 117

Outreach Email Marketing Optimization Lead Scoring 117

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. 8 Steps to Improve Your Email Deliverability Rate. Abide by the CAN-SPAM law. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

SendX

NOVEMBER 8, 2019

After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. I know I don’t. You’ve got two options here.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? Step 1: Get Your Readers to Open the Email.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 96

Work Management Marketing Automation Services Marketing Management Deliverability 96

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. And bulk email rates are cheaper than regular ESP subscription. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in. Harmless, if done as told in this guide.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. And bulk email rates are cheaper than regular ESP subscription. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in. Harmless, if done as told in this guide.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

DealSignal

AUGUST 3, 2023

However, the most critical factor in reaching your audience is high-quality B2B data with verified contacts and verified emails. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. Do You Have High-Quality B2B Data?

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Heinz Marketing

MARCH 31, 2023

Email Deliverability Email deliverability refers to the ability of an email to reach its intended recipient’s inbox without being blocked or marked as spam. Your ultimate goal should be to land in the recipient’s inbox – not the promotions tab or worse yet – spam. Avoid using spam trigger words and phrases.

Deliverability 106

Deliverability Optimization CAN-SPAM Content 106

SendX

APRIL 16, 2021

Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns. Then, when you finally do send something, they'll unsubscribe because they will think you are spamming them.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Zoominfo

OCTOBER 15, 2019

It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. Meaning, we could only contact public emails or contact forms provided on company websites.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Contacts with no email opens can move to marketing suspended after a shorter timeframe, say 6 months on average.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Martech

AUGUST 31, 2023

The email marketing audit checklist covers several key components that you’ll want to master like: Enhanced performance — Create compelling subject lines and headers that boost your open rates. Copywriting and CTAs — Craft copy that persuades recipients and maximizes your click-through rate with appealing calls to action.

Email Marketing 96

Email Marketing Deliverability Copywriting CAN-SPAM 96

SendX

APRIL 26, 2021

Some audiences love newsletters, while others want to be contacted only on a ‘need-to-know’ basis, such as events or upcoming promotions. Your ‘From’ line needs to be familiar to your audience since they’re much less likely to open an email from someone they don’t know. What does the CAN-SPAM Act say?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

SalesIntel

OCTOBER 5, 2023

Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns. It encompasses information related to your leads, customers, and contacts within organizations.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. This is because many of their customers complain about the fact that their emails land up in the spam folder.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

SendX

FEBRUARY 26, 2021

Strengthen your business and stay in contact with your clients by upping your email game. Email marketing gives you the unique benefit of direct contact in a medium that’s still highly effective. Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Zoominfo

APRIL 16, 2019

To add to that, this type of content often gets flagged as spam. Remove uninterested contacts: One tried-and-true way to improve email deliverability is to stop reaching out to those who don’t respond. But you’d be surprised how many people keep emailing the same contacts over and over again, hoping to see some sign of life.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

PureB2B

MAY 30, 2022

Two-thirds of people say they decide if an email is spam based on the subject line alone. If your subject line doesn’t resonate with your recipient you’ll end up in the spam folder. Campaign Monitor found that the average open rate for email marketing is just 17.92%. Met [mutual contact name] at [event].

Practices 62

Practices Examples Best Practices Open Rate 62

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. One of those strategies is email list management, or the management of contacts in your subscriber list. Email list management is the process of managing the contacts in your list. Open rates.

Work Management 59

Work Management Marketing Management Practices Deliverability 59