SmartBrief - Marketing

FEBRUARY 26, 2024

Here are five additional compelling email marketing statistics to frame up the need and value of an email newsletter. OptinMonster ) 60% of consumers have completed a purchase after receiving a marketing message by email. OptinMonster ) 60% of consumers have completed a purchase after receiving a marketing message by email.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Hubspot

AUGUST 21, 2023

If they've opted into consideration or decision stage content , you can ask them more pointed questions to drive them to a purchasing decision. This can be in the form of a testimonial, case study, or exciting statistic. Best, [Your name] Why It Works This email template leverages the power of referrals.

Template 69

Template Work Management Case Studies Case Study 69

SendX

AUGUST 20, 2020

Source: clemensvdlinden.com 1) Open rate This metric reflects the number of people from your email list who clicked on your emails. According to statistics, 47% of people note that subject lines are the main factor that determines whether they decide to open emails or not. What Metrics You Should Analyze?

Analytics 195

Analytics Conversion Tips Click Rate 195

SendX

APRIL 16, 2021

Avoid Generic Templates It would help if you tried sending out professional or customized templates rather than a generic email. Any of these templates would reflect the fonts, color, and other branding elements of your website and business. This method is effective and helps increase the open rate of your emails.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Marketing Insider Group

FEBRUARY 23, 2021

95% of people say reviews influence their purchasing decisions. To me, this statistic is surprisingly low. 92% of people will look for social proof before making a purchase. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ).

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Vision6

APRIL 19, 2023

These emails could include a purchase anniversary email, work anniversary email or birthday email. They are an opportunity to show appreciation for the customer’s loyalty and make them feel valued beyond their initial purchase. They are more likely to make repeat purchases and recommend your products or services to others.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Martech

NOVEMBER 20, 2023

Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. You design one template, but each subscriber feels it’s been crafted just for them. A visit to your pricing page could signal purchase intent. Driving actions.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

SendX

MAY 24, 2019

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. Why not continue to add value by offering them products and services that will further benefit them?

Copywriting 151

Copywriting Tips Template Content 151

Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. Across most industries, the acceptable benchmark for email bounce rate is 2%. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Statistics show that 82% of email marketers leverage signatures to do just that. The more traffic to your site, the higher the chances for sales.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Binary Demand

JUNE 12, 2023

The answer to your question lies in the statistics listed below. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. billion and is projected to reach USD 17.9 billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

The answer to your question lies in the statistics listed below. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. billion and is projected to reach USD 17.9 billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Televerde

JUNE 6, 2022

Follow this five-step sales email template to write sales emails that your readers will open and respond to. Step 1: Get Your Readers to Open the Email. The average email open rate in 2020 was 21.3%. You will also see a 50% higher open rate by personalizing the subject line. Step 3: Offer Value.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. Let’s look at some email marketing statistics to see how effective it really is. Email Marketing ROI Statistics. Templates for regular newsletters can help you create that content more easily.

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Zoominfo

OCTOBER 23, 2018

One of the best ways to use dynamic content in your email campaigns is to recommend content based on previous behavior—such as purchases, clicks, downloads, and views or, based on demographic, firmographic, or technographic data—like software purchases, industry, or age. You must consider everything from your messaging to your design.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

SmartBug Media

JUNE 22, 2022

You might want to try a fun or funny subject line versus one that states a relevant statistic. For some companies, SMS might be better for first purchase while a welcome might be better for email. Pay close attention to the following: Open rate. Click rate. Placed order rate or conversion rate.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

Optinmonster

AUGUST 16, 2023

For example, you get to beautify emails by using pre-designed templates. That personal info can include their name, location, and even past purchase history. Make deductions about your buyer’s purchase habits. The dashboard should have metrics like open rates, click-through rates , conversion rates, and revenue generated.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

The Lead Agency

AUGUST 6, 2018

If greeting past purchasers, however, personalisation can be very effective; Send frequent emails to established customers to nurture them into purchasing. Resend emails to subscribers who didn’t open their first email. There is some controversy over the practice, as some marketers are worried about spamming their audience.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Scoop.it

SEPTEMBER 22, 2020

It is interesting to know that 47% of email subscribers open an email looking at the subject line while 69% of the email recipients report the email as spam, considering the subject line alone. These statistics make the importance of subject lines pretty much evident. This would create a sense of FOMO and result in an instant purchase.

Conversion 86

Conversion Optimization Content Curation 86

Optinmonster

NOVEMBER 7, 2019

We’ll share some mobile email engagement statistics, as well as tips for how to boost mobile email engagement overall. Mobile Email Open Rates. Almost every report on email open rates concludes that the percentage of emails opened on mobile is at least 50%. But, what if your mobile email open rate is low?

Mobile Marketing 45

Mobile Marketing Click Rate Open Rate Template 45

ConvertKit

NOVEMBER 20, 2020

Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. On the flip side, using email marketing software like ConvertKit makes designing beautiful emails easy and fast with drag-and-drop templates, even if you have zero design skills. Video trainings.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! “ When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase conversion rates.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Optinmonster

APRIL 13, 2021

OptinMonster comes with 50+ beautiful templates and 9 campaign types, so you can set up high-converting campaigns in minutes. 50+ ready to use templates to set up high-converting campaigns in minutes. Ready to use templates to create newsletter signup forms easily. Viral giveaway templates. Standout Features.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Purchase History. Use your customer’s purchase history to offer cross-sells or up-sells.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

GreenRope

JUNE 1, 2020

He was intrigued to see that, not only did the company care enough to deliver him a heartfelt thank you for his purchase, but that information regarding his location, clothing style, and price range was present throughout. He'd been on their website, and even filled a shopping cart, but he had never actually completed the purchase.

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Adobe Experience Cloud Blog

DECEMBER 22, 2015

When we tested image-based buttons against HTML buttons, we saw statistically significant improvements in the success of our emails with HTML buttons, with a 5% lift in the open rate, 15% lift in the click-to-open rate, and 20% lift in the click-through rate. dabuttonfactory.com. css3buttongenerator.com.

Email Marketing 48

Email Marketing CAN-SPAM Click Rate Marketo 48

Delivra

FEBRUARY 13, 2019

If that’s the case, consider that open rates for triggered emails are a whopping 70.5% Gathering statistics. If you’re avoiding purchasing an email service provider for fear of the cost, consider the stats we discussed earlier: Automation increases opens and clicks. Purchasing a product. Creating an account.

Automation 81

Automation Marketing Automation Services Work Management Marketing Management 81

Delivra

SEPTEMBER 27, 2018

And the statistics show that people like getting their info, offers, and updates through email—a preference that cuts across all generations. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? In this article, we’ll share a collection of up-to-date digital marketing statistics to help you understand the current trends, opportunities, and challenges in the ever-evolving digital landscape. Campaign Monitor ) There are 4.3

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Scoop.it

SEPTEMBER 7, 2021

Still, some may not be motivated to make the purchase without hearing from you via email, either directly or indirectly, through offers that encourage a purchase. If you look at the statistics, Facebook alone had approximately 2.85 Find out the day/time in which your email open rates are higher.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Outgrow

APRIL 8, 2020

As they designed customer journeys with Autopilot, they witnessed a 150% increase in online sales through revived dead clients and repeat purchases. Emma for Tailored Email Templates. You can design custom email templates and carry out A/B testing to know what works best for your customers. And, it’s here to stay.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Outgrow

AUGUST 11, 2020

and 22.86% open rate. The true power of email marketing in terms of CTR and conversion rates lies behind the powerful and correctly written copy that prompts a consumer to open and read the message. To facilitate your point, you can use any evidence (research, statistics) you have. Show value. Wrap up with a CTA.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Albacross

MARCH 12, 2019

Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. B2B purchases require a much bigger investment compared to B2C. Email marketing is the thing , especially in B2B campaigns. Type of buyer persona.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

Anyword

SEPTEMBER 29, 2021

To minimize setup efforts, the company provides question and online form templates, while surveys are delivered to the target audience through integration with other platforms like Slack, Intercom, and Mailchimp. In this way, AI can assist marketers in reaching higher opening rates, click-through rates, and ROI.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Albacross

MARCH 12, 2019

Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. Download the template.

Email Marketing 40

Email Marketing B2B Marketing B2B Planning 40

Optinmonster

APRIL 5, 2023

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. They are a summary of the email’s contents intended to entice the recipient to open it. This is especially important in email marketing campaigns, where open rates often measure the campaign’s success.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Adobe Experience Cloud Blog

JANUARY 11, 2011

The proof is in the numbers: Clickz notes that 49% of recently satisfied customers will open future emails a staggering seven times faster than those who have not made a purchase in over three months. Having a trusted from name encourages higher open rates from customers. Strong subject line. Proper timing.

Email Marketing 48

Email Marketing B2B Marketing Practices Planning 48