EMagine B2B Blog

JULY 20, 2015

Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical.

PPC 40

PPC Paid Search Agency CPC Cost Per Click 40

KoMarketing Associates

JULY 9, 2015

We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. While we tend to vary our trainings to incorporate PPC, social media, and even sales, I thought I’d get you started with 10 team training ideas for the SEO team.

Training 120

Training SEO PPC Conference 120

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. Exact match domains can obviously help, but , like any SEO tactic, it shouldn’t be abused. PPC can help improve SEO rankings. Content marketing is SEO.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. In reality, this question evolves into several more specific tactical discussion points. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Common Challenges of Social Media Marketing. What is the relationship between social media, SEO and PPC?

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 1, 2015

This year, both Rebecca and I will be headed down to the show, where Rebecca will be gathering fresh PPC knowledge to bring back to the team and I will be hanging out on a couple panels: Session : Content, Keyword Research & The Art Of Audience Engagement. On top of that, we get to experience the sights and sounds of NYC.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

SmartBug Media

MARCH 19, 2021

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. 100+ Content Marketing Predictions for 2021. The Future of Content Marketing? Mailigen’s Email Marketing Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

seo.co

AUGUST 20, 2020

Pay per click (PPC) Ads. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). These tactics increase your SERP rankings, which in turn generate more traffic for your site. Pay per click (PPC) Ads.

SERP 111

SERP Paid Content PPC Cost Per Click 111

KoMarketing Associates

DECEMBER 13, 2016

Normally, B2B marketers start by scheduling a campaign from 7 a.m. However, there are different considerations in China and Baidu PPC scheduling. It helps identify search engine users’ interests and search behavior and then generates more clicks and qualified conversions by presenting the most relevant ads to those target people.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Normally, B2B marketers start by scheduling a campaign from 7 a.m. However, there are different considerations in China and Baidu PPC scheduling. It helps identify search engine users’ interests and search behavior and then generates more clicks and qualified conversions by presenting the most relevant ads to those target people.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

MARCH 30, 2012

Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

seo.co

SEPTEMBER 25, 2023

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Develop your own online presence. Social media marketing and other services. And how can you demonstrate your knowledge of online marketing immediately?

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Zoominfo

DECEMBER 19, 2018

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Zoominfo

OCTOBER 5, 2021

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign. Featured Video: Online Marketing Strategy on a Budget. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

SEPTEMBER 1, 2016

Accordingly, because Chinese users hold very different networking values from users of other countries, the social media there presents special traits, too. For example, when we helped a client launch Baidu PPC campaigns, we suggested integrating a QQ app into their website. Final Thoughts.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. But don’t worry. Pros and Cons.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. It’s lead qualification.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. It’s lead qualification.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

QuanticMind

DECEMBER 6, 2018

The growth of Internet of Things (IoT) devices are presenting a myriad of opportunities for data collection and analysis. Predictive advertising can draw correlations between demographic and behavioral factors that regular marketing analytics simply wouldn’t be able to make. Optimizing Ad Spend .

Advertisements 40

Advertisements Advertising Marketing AI Enterprise Management 40

Industrial Marketing Today

JANUARY 30, 2011

A landing page in online marketing refers to a page on your site that visitors see (land) after clicking on a link from another page on your site or an email campaign. Traffic to your landing page can come from other sources such as clicks from search engines (SEO), pay-per-click (PPC) campaigns and social media sharing.

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 60

Marketing Insider Group

AUGUST 24, 2010

This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. Tweet chats present an interesting opportunity for brands to engage directly with consumers. About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Organization 100

Organization Planning Paid Search Agency Allocation 100

ATAK Interactive

APRIL 11, 2017

Affiliate Marketing. This is almost always a blend of tactics, integrated into one campaign. The right content can be reconfigured and presented for social media, Pay-Per-Click, and strategic email campaigns. 3 rd Party Links (i.e. press coverage, interviews). Content is where your data solutions department goes beyond SEO.

Work Management 68

Work Management Marketing Management Marketing Analytics Tools SEO 68

ATAK Interactive

APRIL 11, 2017

Affiliate Marketing. This is almost always a blend of tactics, integrated into one campaign. The right content can be reconfigured and presented for social media, Pay-Per-Click, and strategic email campaigns. 3 rd Party Links (i.e. press coverage, interviews). This is where a data solutions department can be particularly useful.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

Affiliate Marketing. This is almost always a blend of tactics, integrated into one campaign. The right content can be reconfigured and presented for social media, Pay-Per-Click, and strategic email campaigns. 3 rd Party Links (i.e. press coverage, interviews). This is where a data solutions department can be particularly useful.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

Affiliate Marketing. This is almost always a blend of tactics, integrated into one campaign. The right content can be reconfigured and presented for social media, Pay-Per-Click, and strategic email campaigns. 3 rd Party Links (i.e. press coverage, interviews). This is where a data solutions department can be particularly useful.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. These resources helped to improve program performance, improve tactics, and drive professional growth. Casie Gillette. Derek Edmond.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Register now for SES New York 2011 , the Leading Search & Social Marketing Event, taking place March 21-25.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Moz

NOVEMBER 13, 2018

I cover what to do if you're specifically losing out on organic traffic due to paid advertising (spoiler alert: you’re probably gonna have to pay), but paid advertising can also be used as a tactic to subvert Google SERP features. I’ve already written a blog post for our Distilled blog on tactics to steal them before, which you can read here.

SERP 53

SERP Paid Content Traffic Features 53

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Email is the foundation for any online marketing campaign. Very, very few. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141