KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

MAY 21, 2019

Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. Client A runs both PPC and SEO through KoMarketing. And it starts with the five tactics I outlined above. And it starts with the five tactics I outlined above. Get going!

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Pay-per-click (PPC). Public Relations (PR). Pay-Per-Click.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. General Online Marketing Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

MARCH 3, 2015

Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices. A B2B PPC Optimization Checklist.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Hubspot

MAY 3, 2017

Content Marketing for B2B Enterprises " by Udemy. Content Marketing " by QuickSprout. Email Marketing Certification " by HubSpot Academy. Email Marketing " by QuickSprout. PPC University " by WordStream. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. " by Udemy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

markempa

AUGUST 25, 2014

To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative. Another major piece was ongoing testing and optimization on all the new online marketing channels. 200% ROI on PPC in 2011. What were the results? 1,500% ROI on SEO in 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

KoMarketing Associates

JUNE 1, 2016

For B2B marketers, that means SEO efforts are now more important that before. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings. Recommendations for Search Engine Marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Track Your Results! .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. Also, SEO allows you to experiment with keywords and even helps you with your PPC results. Let’s have a look.

Paid Content 121

Paid Content Organization Campaigns PPC 121

KoMarketing Associates

DECEMBER 14, 2017

Back in 2014, mobile ad only accounted for six percent of the Internet ad market – that’s 10x growth in just three years! In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. iResearch projects the percentage will grow to 80 percent by 2019. .

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Webbiquity

OCTOBER 15, 2019

Typically, your only full-time marketing staff right out of the gate will be the same as your full-time finance, operations, and development staff, which is to say…you. Measurement is vital, even when your marketing activities are still fairly simple. And with good reason.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

KoMarketing Associates

JANUARY 30, 2017

As influencer marketing continues to grow in popularity, new research suggests that B2B marketers are still in the early phase of adopting this tactic. The Future of Influencer Marketing” report from Traackr looked at how marketers are integrating influencer marketing (IM) into their overall strategies.

Marketing Report 120

Marketing Report B2B Marketing Allocation Budget Programs 120

EMagine B2B Blog

JULY 20, 2015

Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical.

PPC 40

PPC Paid Search Agency CPC Cost Per Click 40

KoMarketing Associates

JANUARY 2, 2018

At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets. Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. WordStream’s PPC University.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

JANUARY 2, 2013

These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Marketing Charts ). Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

AUGUST 24, 2018

However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective marketing tactic and adopt a new approach is actually a vital skill to develop. You just have to be willing to listen first! The Bottom Line.

Campaigns 126

Campaigns Planning Work Management Marketing Management 126

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. However, it may be more convincing to take it a step further with three of the following key points: Run Branded PPC Campaigns to Control Where Ads Drive To. Take Out The Risk of Competitors Bidding in the PPC Landscape.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

OCTOBER 8, 2019

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. So go nudge your PPC counterpart and find out what the money keywords are.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

NOVEMBER 12, 2019

So if that’s the overarching strategy, what are the tactics that can get you there? We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. 5 Tactics to Improve B2B Lead Quality on LinkedIn. PPC Lead Generation: If You Want Better Leads, Start Asking Questions.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Pro Tip: If you’re looking for more specific keyword research tactics, I highly recommend checking out this Keyword Planner guide. Google Trends. Did I miss any of your favorite SEO tools?

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. Exact match domains can obviously help, but , like any SEO tactic, it shouldn’t be abused. PPC can help improve SEO rankings. Content marketing is SEO.

SEO 120

SEO CTR Domain Keywords 120

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. Some law firms regularly spend $100,000 on PPC ads every month. At SEO.co, we can help you with content marketing and link building.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

KoMarketing Associates

JULY 9, 2015

We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. While we tend to vary our trainings to incorporate PPC, social media, and even sales, I thought I’d get you started with 10 team training ideas for the SEO team.

Training 120

Training SEO PPC Conference 120

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). The future of performance marketing. Additional reading.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. In reality, this question evolves into several more specific tactical discussion points. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. Below are some of the ways you can better target your B2B prospects through B2C tactics.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

SmartBug Media

MARCH 19, 2021

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. 100+ Content Marketing Predictions for 2021. The Future of Content Marketing? Mailigen’s Email Marketing Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123