SmartBug Media

JANUARY 16, 2023

SEO research can be a great launching point. E-books, checklists, worksheets, and other gated content offers are not exclusive to B2C businesses. If you’re a marketer in the B2B sphere, give yourself a pat on the back. You made it! Between various supply chain shortages, growing recession fears, and fierce competition. Don’t worry!

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Optimizing the wrong page for the wrong topic. Today, this journey often involves the use of search engines.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. Download the SEO initiatives playbook. See how to maximize the SEO value of press releases with this checklist. That is the central premise of the book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Parse.ly

JULY 23, 2021

But that’s not that’s not sustainable, right? “The first thing that we needed to do was create a sound SEO strategy. Our previous website had zero SEO. We’ve created a strategy around demand pages, long-form/pillar pages of content. Here’s a worksheet that you can download.

Webinar Metrics 52

Webinar Metrics Content SEO Keywords 52

Optinmonster

AUGUST 8, 2022

Participants receive a 5-minute SEO training by email or podcast every day for 31 days. Going back to our friend the financial adviser, they’ll send out the same money diary worksheet every day, along with a brief explanation of each category on the worksheet and common ways people overspend in that category.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Sprout Social

JANUARY 2, 2019

This guide and attached editable planning worksheets will help you: Set realistic social marketing goals to align with your business objectives. Plan out your best possible 2019 with editable planning worksheets to simplify the strategy-building process. Oh, and we also saw a notable shift in social content marketing. Download Here.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Brandpoint

JULY 1, 2021

While optimized content is key to showing up in search, content marketing needs to be about much more than just SEO. As an example, McKinsey reports that in China, “there has been a 55% increase in consumers intending to permanently shift to online grocery shopping.” Here’s my advice: Spend more time on audience analysis.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

seo.co

FEBRUARY 2, 2021

The good news is that there are ways to ensure that your SEO performance and rankings won’t be adversely affected when revamping a website. Why Consider SEO When Rebranding A Website? SEO is a vital aspect to consider when rebranding your website. Suppose your website is doing great. Do you want to ruin all that hard work?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

SmartBug Media

JULY 11, 2019

Ever wonder what a sitemap is, how to update it, or if it really helps your website SEO? In this article, I will explain what to include in your website sitemap so that it will help your SEO. A sitemap is a list of your website pages that lets search engines know what type of content resides on your website. Types of Sitemaps.

SEO 58

SEO Tagging User-Generated Content Google 58

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using SEO to Increase Adoption and Retention.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

PureB2B

DECEMBER 30, 2019

Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. Having the right SEO techniques will help your business boost your rankings and increase your monthly visitors from organic searches.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

PureB2B

DECEMBER 30, 2019

Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. Having the right SEO techniques will help your business boost your rankings and increase your monthly visitors from organic searches.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? What is B2B SEO . SEO for B2B SaaS is implementing SEO strategies and tactics to increase organic traffic on a SaaS company website.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

SmartBug Media

DECEMBER 10, 2020

All things SEO: technical, on-page, and off-page. Use HubSpot’s traffic report to determine your most trafficked pages with the highest bounce rates and/or lowest conversions, and focus on those for some on-page SEO. Never underestimate the power of off-page SEO. or else (*cue dramatic music*).

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Delivra

JANUARY 15, 2021

Use a mobile-optimized landing page that your customers can share with a click or two. Make an FAQ page about the program so that your customers can have questions answered without having to reach out. Content marketing is a key B2B marketing best practice both to improve your company’s SEO and to educate customers.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

SmartBug Media

SEPTEMBER 16, 2019

They’re preparing a welcome packet of information and collaborative worksheets that will provide talking points during the discovery portion of our kickoff call. Goals & KPIs worksheet completed. Keyword data is eventually segmented into topic clusters that will drive our SEO recommendations (more on that later).

Ideal Customer Profiles 58

Ideal Customer Profiles Process Deliverability Buyer Personas 58

PureB2B

DECEMBER 9, 2019

Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. Below are five tried and tested SEO strategy needs you should carefully consider: Mind Map. billion each day.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

PureB2B

NOVEMBER 10, 2021

Lead segmentation – segmenting leads based on their information, habits, and actions such as their job title, the lead magnet they wanted, the site pages they visited. The content is "restricted," unlike regular blog entries or landing pages. To increase your chances of being on page one, follow SEO best practices.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Lead segmentation – segmenting leads based on their information, habits, and actions such as their job title, the lead magnet they wanted, the site pages they visited. The content is “restricted,” unlike regular blog entries or landing pages. To increase your chances of being on page one, follow SEO best practices.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

SmartBug Media

OCTOBER 9, 2019

You have goals for bringing in new leads. As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Inbound lead generation is critical to organizations looking to build a true pipeline. Your personas are not trophies sitting on a shelf to be admired.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Sharpspring

OCTOBER 27, 2021

white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. A few Google or Facebook ads can easily rack up thousands in ad spend per month. Unfortunately, advertising has a poor ROI compared to other forms of marketing, especially for new businesses. Today’s consumers are averse to ads. direct mail campaigns.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Moz

JANUARY 1, 2019

Using questions on your landing pages and / or social media will improve engagement. Both can be asked by someone who is willing to give the software a try, and this needs to be reflected within your copy and on-page layout. Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings.

Research 59

Research Optimization SERP FAQ 59

Webbiquity

DECEMBER 16, 2010

Don’t you love it when you pick up a book and realize in just the first few pages that the author really gets it ? Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?), Happy shopping! Defy Gravity by Rebel Brown.

Social Media 100

Social Media Social Marketing Emarketing Media 100

The Effective Marketer

JANUARY 17, 2012

Something that occurred to me was that even SEO and design seem quite small when you take a step back and really look at what you are trying to accomplish – a real money-making business. The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.”

Online Marketing 100

Online Marketing Planning Blogger Template 100

ConvertKit

DECEMBER 19, 2018

When it comes to assets to help you convert casual readers into customers, your sales page is key. But not all sales pages are created equal. I’m sure you’ve seen sales pages that look boring, are full of giant blocks of copy, have no imagery, or are just plain confusing. 5 steps to creates a sales page that truly sells.

FAQ 68

FAQ Pricing Price Template 68

Webbiquity

FEBRUARY 14, 2010

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed “How Marketo Does It&# rather than embedding marketing copy in the content—a nice touch). It closes with a section on the ROI of lead nurturing, complete with worksheets for performing your own lead gen activity return calculations.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Hubspot

JANUARY 2, 2013

That's why we set out to create a helpful guide and worksheet that any inbound marketer can use to plan a successful website redesign. And don't forget to download your website redesign planning kit so you can follow along in the worksheet! Total number of pages indexed. Total number of pages that receive traffic.

Template 28

Template Marketing Websites Buyer Personas Lead Scoring 28

PureB2B

DECEMBER 12, 2016

Users are directed to a landing page where they can access the content upon providing their contact details. Optimize press releases for lead generation by including links to an appropriate landing page where you can collect user contact information. This is where effective content syndication works like a charm. Co-marketing.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Users are directed to a landing page where they can access the content upon providing their contact details. Optimize press releases for lead generation by including links to an appropriate landing page where you can collect user contact information. This is where effective content syndication works like a charm. Co-marketing.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Marketing Insider Group

MARCH 28, 2024

Product pages aren’t the only space for reviews — you can also add your business’ ratings to your Homepage and About page to show buyers how happy people are with your brand. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks. Highlight testimonials. Use a thank you card service like Thankbot.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Paid Content Media Act-On 140

Content Marketing Institute

DECEMBER 21, 2018

Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

SmartBug Media

FEBRUARY 15, 2023

With the plethora of updates coming from Google, evolutions in search behavior, the rise of video, and constantly evolving SEO best practices, optimizing a thriving content strategy for your brand can be a full-time job in itself. The same applies to content strategy. What Is Content Strategy and Why Is It Important? the list goes on.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Ad Building Buyer Personas 98

RebelMouse

MARCH 12, 2024

SEO: Be Found and Be Seen Ranking high in search engines is crucial for attracting new readers. Unfortunately, navigating the evolving world of SEO can be overwhelming. With technical SEO as Google's latest ranking factor , it can be challenging to ascertain whether your content meets Google's requirements and adds value for users.

CMS Development 103

CMS Development Industry CMS Template Lead Scoring 103

Marketing Insider Group

SEPTEMBER 13, 2021

A holistic view of all content efforts is possible: Content sits in lots of buckets — blogs, long-form, website pages, social media, email, etc. You’ll drive more organic traffic: Your strategy will include SEO. Step 6: Develop Your SEO Strategy. SEO is critical to content marketing. Image: FocusVision.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Hubspot

APRIL 13, 2015

She also says: Don’t stuff them with keywords, and don’t listen to old-school SEO dictators on how to write them. A Third Pro Tip: On landing pages, align your headline and button copy to increase conversions. Also, read Value Proposition Design by Alex Osterwalder and check out this worksheet from Marketing Experiments.

Copywriting 28

Copywriting Conversion Ideal Customer Profiles Lock-In 28

Hubspot

MAY 31, 2011

Partner Top Line Results say they notice "a significant jump in Website Grades when the sites' total number of pages hits 200," and their answer to how to do this is simple: "Create pages. Greg Elwell at B2B Inbound had a great suggestion, with instructions, to create a blogging worksheet to keep you on topic and on schedule.

Marketing Websites 28

Marketing Websites Lead Scoring Lead Ranking Tips 28