BOP Design

MARCH 3, 2023

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. We also know that not everyone is comfortable in the design space or knows where to start when giving feedback on a website design. Read more: Planning tips for a B2B web design project.

Design 100

Design Tips B2B Copywriting 100

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me! We made the decision to communicate what we are doing as a system, instead of talking about ourselves. “We Absolutely.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Litmus

NOVEMBER 13, 2023

It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. It’s the one time of year you know your subscribers are looking to buy—so here’s how to make the most of it: 1.

Mobile Marketing 101

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 101

Webbiquity

APRIL 6, 2021

What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on? As of March 2021, the Kinetic network has about 800 members. out of 5. ? The Inspiration.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Circle Studio

SEPTEMBER 16, 2021

Establishing, conveying and maintaining a powerful brand is a critical component of an A/E/C firm’s overall marketing strategy. One of the primary purposes of branding has always been to distinguish a firm from other similar, qualified competitors. Focus on the why, not the what. Discover your differentiators.

Brand Identity 145

Brand Identity Branding Differentiation Marketing Proposals 145

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. And that’s exactly what the team at allWomen do. What’s in a mission statement? So, what’s the allWomen secret?

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. Dig deeper : An early check-in before the holiday madness begins None of the emails below will get you to your email goal alone.

Budget Programs 85

Budget Programs Optimization Cross-Selling Opt-out 85

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Sprout Social

SEPTEMBER 26, 2023

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements.

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Optinmonster

DECEMBER 24, 2023

User experience design is an underrated feature that can boost your website’s performance. If you’re not getting the leads you expect and conversions are falling, poor UX design could be the reason. The key to enhancing user interaction with your website is understanding their navigational patterns and behaviors.

Marketing Websites 63

Marketing Websites Marketing Analytics Tools Paid Search Agency Advertising Funnels 63

Martech

DECEMBER 16, 2022

Even more, consumers expect brands to not only remember — but to predict — their preferences, interests, likes and dislikes. . We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. What is a DXP?

Digital Experience Platform 85

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 85

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. It’s about earning attention and building trust over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

6sense

DECEMBER 8, 2021

I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO. So, I became a chief market officer. I’m still responsible for marketing — becoming a chief market officer doesn’t mean shirking my team and functional responsibilities. MORE FOR YOU.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” There’s nothing new about that — so why are so many people suddenly talking about the importance of community to brands, including B2B brands, and the rise of new C-suite role, the Chief Community Officer?

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Martech

JULY 25, 2023

Before the pandemic, many marketers had already been accustomed to working on initiatives that involved collaboration with people outside their own offices since many brands operate across regions or around the globe. Are your workflows running you, or is your team in control of them? Click here to download!

Work Management 79

Work Management Digital Asset Management Enterprise Management Marketing Management 79

Martech

SEPTEMBER 11, 2023

Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” We talked with him about Homethreads’ data-first approach and what he hopes it will let him accomplish. And that’s how it was birthed.

Curation 101

Curation Purchase Pricing Price 101

Animalz blog

APRIL 18, 2023

Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. Does an AI-generated article still count as spam if it’s edited or rewritten by a real person? Risk of Google penalization.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Sprout Social

NOVEMBER 28, 2022

If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Instagram story selfie ideas.

Brand Identity 126

Brand Identity Branding FAQ Social Media 126

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Here are 20 broken down by industry to help you get inspired and improve your video strategy. Instagram Reel ideas for fashion and retail brands.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. What is social shopping? What social media shopping does for brands. You’ll have better data about what works.

Peer-to-peer 108

Peer-to-peer Top of Funnel Paid Social Agency Tips 108

Bannerflow

NOVEMBER 9, 2021

Effective collaboration between a brand and an agency can sometimes be a challenge. We spoke to Jing Pang, Display Design Specialist at Saxo Bank, Esben Skriver Hjort, Head of Design & Partner, and Jesper Haugaard, Associate Partner at Komponent about how they work together effectively.

Display 98

Display Advertising Agencies Campaigns Paid Search Agency 98

B2B Marketing Directions

NOVEMBER 19, 2023

"Your content will never provide competitive advantage. But your content strategy just might." One key to effective content marketing is having a well-designed content marketing strategy. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

EveryoneSocial

MARCH 8, 2021

Professionals are embracing social media to share advice and unique insights about their industry. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. It will help with networking, gaining trust within your industry, and standing out from others in your field.

Examples 119

Examples Personalization Brand Identity Branding 119

Litmus

FEBRUARY 2, 2023

Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. But what about after they open—and have something to say? From a customer support perspective, these are important parts of your email that should never be overlooked.

Autoresponders 102

Autoresponders Work Management Marketing Management Paid Search Agency 102

Contently

FEBRUARY 19, 2020

Currently a free agent, Eastman visited Contently’s office to give an honest assessment of the finserv marketing landscape. She discussed the biggest industry mistakes, advice for finance marketers, and why brands need to hire journalists. What are a couple of mistakes you see people making in financial services marketing?

Work Management 142

Work Management Marketing Management Advertising Agencies Storytelling 142

Hubspot

DECEMBER 9, 2019

That's when I knew I had to learn more about social media cards. Below, we'll review what social media cards are and how to create them. Then, we'll look at social media card design and examples to inspire your strategy. So, what exactly are the benefits of using social media cards? Choose a graphic design tool.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. You need to use authentic visuals that show visitors they can really trust your brand. It’s no easy task.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Contently

MARCH 30, 2020

This is something I’ve been thinking about a lot. Say you spend $500 on paid search ads today. Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. This is what Tomasz Tunguz calls the compounding returns of content marketing.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Convince & Convert

OCTOBER 9, 2017

With more than 600 million users , it’s a gold mine for connecting with your current and potential customers. ” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? We’re talking about real brands reaching real people with unique and interesting content.

Brand Identity 158

Brand Identity Branding B2B Work Management 158

Martech

AUGUST 15, 2022

I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 An important step for CMOs today is to make sure expectations align with what the job entails.

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

Salesforce Marketing Cloud

NOVEMBER 29, 2023

What you’ll learn: What is channel sales? What is the difference between channel sales and direct sales? See how it works What is channel sales? What is the difference between channel sales and direct sales? While indirect sales uses a go-between, direct selling does not. Franchisees. Built-in trust.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Adobe Experience Cloud Blog

OCTOBER 4, 2018

A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” ” But this graphical, emblematic totem rarely says much on its own. And when a logo becomes the focal point of a rebranding effort, which it often does, you’re missing the mark. .

Design 134

Design Thought Leadership PR Marketo 134

Sprout Social

JUNE 2, 2022

However, taking a creative concept from your mind and executing it in real life isn’t always easy. No matter who you are, what you do, or what your creative process is, it’s important to recognize that your experience with creative block may be different from others and that’s okay. And I don’t wish this on anyone.

Creativity 115

Creativity Barriers Social Media Deliverability 115

Salesforce Marketing Cloud

AUGUST 29, 2022

I save about 20 to 30 minutes a day due to home automation. But what is the impact of automation at work? But is that really what workers want? What happens when all the simple tasks are gone? What happens when we’re just left with more complex work? After automation, what comes next?

Automation 98

Automation Marketing AI Work Management Marketing Management 98

Navigate the Channel

DECEMBER 7, 2022

You may have heard the saying that it’s easier to sell aspirin than vitamins, which is probably true, as people want their immediate pain addressed before they tend to care about long-term benefits. Compelling content is a fundamental element, but what exactly is it and why does it matter to a site’s user-friendly feel?

eCommerce 65

eCommerce Domain POS Fulfillment 65

Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Sprout Social

NOVEMBER 10, 2021

In a given week, how many people do you coordinate with inside and outside your organization? Teammates, designers, vendors, influencers and creators—it all counts. If you say the wrong thing, it could taint the relationship. If you say the wrong thing, it could taint the relationship. The result of giving feedback well?

Work Management 135

Work Management Advertising Agencies Marketing Management Paid Search Agency 135