Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Five Trending Personalization Strategies to Skyrocket Your Email Results. Customizing subject lines using user data can increase open rates.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

Scoop.it

AUGUST 16, 2022

An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. These newsletters can be sent at a predefined cadence like weekly, monthly, and quarterly. Salient Features of an Effective Newsletter. Your subscribers are inundated with countless newsletters every day.

Curation 86

Curation Newsletter Business User-Generated Content 86

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Newsletters. How quickly?

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. lower open rate than B2C. The Foundation for Newsletter List Building. With over 4.3

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Leverage your email newsletters to promote content such as podcasts and videos from other platforms. Click-Through Rate (CTR). Segment your email list.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. A study by GetResponse found that welcome emails have an average open rate of 82%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

Paid Content 252

Paid Content Budget Programs Research Marketing Analytics Tools 252

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The more people read from you, the more they’ll be able to differentiate your company from all the others sending them B2B marketing newsletters. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

BenchmarkONE

NOVEMBER 10, 2020

School and/or District Email newsletters can get stale pretty quickly. They tend to become part of the routine, and when that happens, engagement and open rates can suffer big time. Let’s try and make it easier by sharing some ways you can bring your e-newsletter to the next level. Prioritize Your Banner Image.

Newsletter 63

Newsletter Tips Banners Rules 63

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. This trend holds true for click through as well. Processing.Please wait.

Advertising Benchmark 109

Advertising Benchmark Marketing Report Email Marketing Personalization 109

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MAY 30, 2023

Automate Newsletters One of the many benefits of using AI for small business marketing is its ability to automate newsletter creation. By sourcing content from different online sources and selecting the most relevant articles to include in your newsletter, AI can save you a lot of time and effort.

Small Business Marketing 256

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 256

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Add an opening summary.

Newsletter 65

Newsletter Ad Building Enterprise Management Click Rate 65

Sharpspring

APRIL 5, 2021

If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! Email Marketing Terms & Trends Glossary. Newsletter – Another name for a regular email that goes out to subscribers with news, tips, tricks, and other information.

Email Marketing 75

Email Marketing Trends Tips Planning 75

Contently

JULY 22, 2021

These stories went out in Marriott Bonvoy Traveler’s April 2020 newsletter—just after the editorial team went on furlough, reaching nearly 12 million people. The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate. “The newsletter did gangbusters.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Porch Group Media

OCTOBER 1, 2020

Marketing platform LiveIntent recently released data showing email newsletter engagement has also grown during the pandemic, with gains highest for email newsletters that cover finance (43%), hard news (38%) and shopping (83%). The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12.

Stats 71

Stats Email Marketing Trends Planning 71

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. For instance, the 2019 Marketing Benchmark Report shows that email open rates and click-through rates have increased steadily each year since 2014 (by a total of 19% and 14% respectively).

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Martech

MARCH 18, 2024

Conversion tracking: It helps track conversions, such as form submissions, purchases, or newsletter sign-ups, providing insights into the effectiveness of your marketing efforts. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 107

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 107

Binary Demand

APRIL 29, 2024

Are you exploring the potential for customer re-engagement, sending bulk newsletters to retain an audience, or targeting warm leads with a personalized message? These may encompass revenue uplift, open rate uplift, and unsubscribe rate. Every campaign should indeed have a clear and attainable objective.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences. They also highlight some popular, trending deal categories.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Content Standard

JANUARY 9, 2018

One result of this scalability is the growth in popularity of the journalistic email newsletter, which has been championed by some early adopters and is becoming a more popular method of audience engagement. Instead, journalistic email newsletters are written specifically for your email inbox. Custom Content with a Personal Touch.

Newsletter 62

Newsletter RSS Custom Publishing Eye-Tracking 62

KoMarketing Associates

APRIL 10, 2018

The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. The authors of the report credit increased adoption of personalization and segmentation for the upward trend. In addition, these emails saw 2.5

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? When to Write a Newsletter Aren’t email newsletters a bit outdated? Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Salesforce Marketing Cloud

DECEMBER 8, 2023

With the ability to identify persona patterns, trends, and behaviors, marketers can deliver highly relevant and individualized content. This results in increased engagement, improved open and click-through rates, and ultimately, better conversion and customer satisfaction. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. That’s really what an open rate is—the firing of a pixel.

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Litmus

MARCH 5, 2021

Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. A newsletter? Compare notes ?.

Examples 106

Examples VALS Newsletter Communities 106

Scoop.it

JANUARY 24, 2023

Let’s see actionable tips to keep up with the upcoming new trends. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 241

Newsletter Practices Best Practices Deliverability 241

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

KoMarketing Associates

MAY 1, 2018

Recently, Evergage conducted the “2018 Trends in Personalization” report to determine how customers are responding to personalization efforts by marketers. As marketers continue to personalize the customer experience, more are beginning to see the benefits of doing so in terms of strengthening their relationships with clients.

Personalization 125

Personalization CMO Open Rate Paid Search Agency 125

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Regular Newsletters. If the educational angle is working for your brand, an email newsletter may be a hidden asset you aren’t devoting enough time to.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

SendX

MARCH 30, 2020

Notice how it is titled ‘product design report’ which covers a broad niche for everyone who ever signed up for their newsletter. Apart from promotional campaigns, newsletter is another type of email that is sent to the whole list. Click-To-Open-Rate Open rate doesn’t tell you the whole story.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196