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What’s Trending in Marketing For October 2023

Stevens & Tate

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Noteworthy Marketing News Booking.com Is Striking a New Balance Between Brand and Performance In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba.

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Good morning: Marketers are looking for relatable figures

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what do you think about the opportunities student-athletes are getting under new Name, Image and Likeness (NIL) agreements?

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How two sales leaders balance work and wellness

Seismic

Sure, I saw the news and was devastated watching the tragedy unfold on the other side of the world, but never imagined every country around the globe would soon be impacted. I started watching more TV and news than ever—and I hate the news. . The weeks leading up to mid-March felt a little surreal in hindsight.

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Best times to post on TikTok in 2023

Sprout Social

Major global events, political upheavals and business news have a relevant impact on media impressions on all platforms, including TikTok. News travels quickly, and the best times to post on TikTok for the media and entertainment industry are Mondays at 8 a.m., Are you looking to engage with students past, present and future?

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A quick guide to in-game advertising, the next game changer for marketers

illumin

They can be the committed gamers , who are generally characterized as young men between the ages of 15-19 who play at least once a day on their PC Or they can be the geek-techies , often male students who usually play on their last-generation gaming console but also on more than 19 devices. Follow @illuminHQ

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A quick guide to in-game advertising, the next game changer for marketers

illumin

They can be the committed gamers , who are generally characterized as young men between the ages of 15-19 who play at least once a day on their PC Or they can be the geek-techies , often male students who usually play on their last-generation gaming console but also on more than 19 devices. Follow @illuminHQ

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

He was obsessed with optimizing his athletes’ shoes. When Phil Knight, a student and runner on the track team, shared his frustration with the quality of American running shoes, they teamed up to design a better running shoe. The good news? The case for an intergenerational workforce.