Remove news heard-on-the-street
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How Citizens Bank transformed content to reach changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

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How Citizens Bank transformed content to meet changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

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How Women Can Lead and Succeed in a Male-Dominated Space

Salesforce Marketing Cloud

We recently spoke with several executives in finance — including some who joined us for our “Women of Wall Street” features at Salesforce’s New York World Tour and Dreamforce events this year — to learn more about their journeys. We’ve all heard a version of this during our careers. Watch the episode.

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Wednesday Wisdom: Bad News and Your Brand

Biznology

In this week’s Wednesday Wisdom feature, Consultants Collective member consultant Douglas Spencer explores why transparency – even in the face of bad news – is good for your brand, and offers some valuable tips for how to share bad news with your employees, customer, investors and other stakeholders. Provide context.

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CRM Emails vs Prospect Emails

Porch Group Media

Imagine you’re walking down the street, and up ahead, you see a group of people. They’re going to interact based on familiarity, whereas a prospect may have heard of you, maybe not. Welcome to the Movers and Shakers podcast. Tell us about some of those things in your expertise. Some of them are your friends.

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Is there any incentive to crack down on programmatic ad fraud?

Martech

For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Gannett and the buyers only found out about this after a March report in the Wall Street Journal. We talked to cybersecurity and anti-ad fraud consultant Augustine Fou about this.

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Content Your Audience Wants But Isn’t Getting

Navigate the Channel

Yes, you’ve heard it a million times, but it’s always, always key to planning any communication or messaging effort. If you’re one of the people who has taken a personality quiz online (What kind of building product are YOU?) You are in good company, too. RELATED: Don’t Let Your Company Make These Content Marketing Mistakes!