Paul Gillin

MAY 14, 2013

The difference between the Nigerian princess plea, the PayPal password reset email and other famous online security scams we know and love is that social networks make it appear as if the requests are coming from your friends. social networks Tips Digital Defense security' lolol bit.ly/ZUT…

Tips 50

Tips Social Networks Social Media Software 50

Paul Gillin

DECEMBER 9, 2011

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). The employee-focused social network is changing the way the business operates. Marx unlocked them.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. Have you checked out LinkedIn lately?

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

APRIL 24, 2012

Increase velocity of consumerization of work. Actively participate in effecting change by using social networks. Expect immediate response or nearly immediate response. Expect information available nearly instantly when searching. Also according to Greenberg, companies that trust their customers: Listen to customer needs and feedback.

Peer-to-peer 50

Peer-to-peer Social Networks High Quality Lead Advertising Channels 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Contests and giveaways work well on Facebook. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

AUGUST 20, 2010

Over the past 20 years, the informational interview has been replaced by "networking.&# I think today's "networkers” should steal a few tips from informational interviews. This is why the interview format works so well. However, the "networking” encounter is going to be a lot more fulfilling if both parties see some return.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

APRIL 22, 2011

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have.

Social Media 50

Social Media Skype Video Marketing Media 50

Paul Gillin

MAY 27, 2010

Spiceworks sells advertising space on the software console its members use to monitor their networks. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. In the process, it has learned much about what makes communities work.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 2, 2011

Being offline for so long has made me more keenly aware of how central the Internet has become to my work and life, however. My work setup includes four monitors powered by two PCs, each running voice recognition software. Without the Internet, I’m almost unable to work. I live online. Linger too long and you get dirty looks.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

APRIL 24, 2012

It’s basically using social stuff to do work stuff,” he said. A key value of social networks to our daily lives is that they make it easier to find people who can help us get answers and save time, so why not apply those same goals to sales?

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

JANUARY 26, 2016

Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. Your contributors will be flattered to be included and you will get to tap into their often substantial followings.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JUNE 29, 2013

Social networks are transforming the way we work (whether the IT organization blocks them or not). Fifty-nine percent of satisfied professionals say that their organizations allow them to participate in online groups and/or chat rooms as part of their work compared to 40% of dissatisfied professionals.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Rewrite the message for the network you’re using and the people you’re hoping to reach.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 4, 2010

The Web is rolling sets of instantaneous, always changing fragmented networks. These networks may be transient or last a lifetime. Network sociality is more like a party than a phone call. This also works in marketing, BTW. This is a completely different model than traditional media.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 3, 2013

I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. My association with BtoB began as a happy accident.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. That’s the herd mentality at work. Use every channel you have.”

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 22, 2012

Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. They’re also more likely to be involved in customer service, supply networks and multi-channel marketing. basically, they’re assuming a more central role in business strategy.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

FEBRUARY 10, 2016

The same applies to online interactions, and that’s why social networks can be so powerful for executives. People want to work for people they like and admire, so creating a LinkedIn profile that showcases both your accomplishments and personality presence enhances your ability to reach people who are a good fit for your culture.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. We used Amazon CreateSpace and hired professional design and copy editing resources, but much of the work between the covers was done with Microsoft Word. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

FEBRUARY 9, 2011

Groupon likes to think of itself as working against the grain, so what if it REALLY broke the mold by challenging the model that has advertisers throwing absurd amounts of money at the TV networks for a football game every February? For a company that just raised $950 million in financing, it’s not even a rounding error.

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Our ability to tap into networks of like-minded people has been limited by space and time. As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.).

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. This is a well-crafted policy. com , wiki. com , forums.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

OCTOBER 14, 2010

This question came up last night during a panel sponsored by the New England Venture Network on which I participated along with several business journalists. There are isolated incidents when an exclusive might work out. I broke with my colleagues on this question, but I firmly believe that exclusives are a bad idea.

PR 50

PR Public Relations Startups Tagging 50

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Twitter, social networking sites). Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

OCTOBER 5, 2011

Does this stuff really work anymore? If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. These are the same corny come-ons I’ve heard from tradeshow exhibitors for nearly 30 years.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. ” Games, quizzes and giveaways work well, particularly if they challenge the audience to be creative. “Motivate your alpha evangelists.”

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JUNE 17, 2010

Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Yet B2B applications of social media get remarkably little attention.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MAY 10, 2010

I spent several frustrating hours this weekend trying to recover from a nasty virus that has hit WordPress installations on Network Solutions and Go Daddy, which is my hosting service. If the fix works, be sure to change your database and WordPress passwords. It should be back to normal.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

JANUARY 16, 2012

The Social Business platform that IBM is building has these components: Social networking. The user interface is a Facebook/Google+-like internal social network. Lotus is effectively replacing the inbox with the social network. “This is the destination for all your work actions.” ” The Demos Begin.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 17, 2014

I also love my occasional roles as speaker, prognosticator and thought leader, but there’s something uniquely satisfying about taking someone else’s work and making it better. I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. Today they are more needed than ever.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. Awareness doesn’t extract data from social networks directly but rather works with Gnip , a company that has license agreements with most of the top social networks to distribute their content.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

NOVEMBER 28, 2011

As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. companies block social networks completely and 51% limit access to business purposes only. Same Old Song and Dance. In fact, that’s exactly what they did.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 9, 2010

The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. Those metaphors are now a staple of every social network and provide a powerful incentive for participation. Activity is also a validation point.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

APRIL 13, 2011

We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. It costs nothing and gives you access to the extended social networks of registrants and potential registrants. Events of all sizes. Retweet their messages from time to time.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 17, 2012

The company has also transformed its internal communications using social networking technologies anchored by IBM Connections. backpacks to simulate the working conditions of a infantry soldier and eat military rations. To that end, the bank is endeavoring to involve employees in critical decisions. New recruits wear 65-lb.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50