B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Martech

APRIL 19, 2023

On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten. This guid e deep dives into how marketers are successfully moving the needle and implementing true multi-touch algorithmic attribution to measure and optimize their activity.

Multi-Touch Attribution 75

Multi-Touch Attribution Multi-Channel Marketing & Strategy Marketing 75

Madison Logic

AUGUST 9, 2023

.” The Solution T-Mobile for Business’s partnership with Madison Logic brings ABM Content Syndication , ABM Display Advertising , and ML Insights into their strategy for a data-driven, multi-channel approach.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

Onalytica B2B

JULY 18, 2018

Baer brings a holistic view to data management and Big Data issues, thanks to a multi-disciplinary background in areas ranging from data integration, application development, and middleware. Then there are engagements involving podcasts, webinars, white papers, and speaking opportunities that are also part of the toolbox.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Porch Group Media

APRIL 15, 2021

Social advertising is an important channel for most retailers. Consumers are also making purchases on social channels. These results represent an increase from last year’s study, which found that 53% of organizations spend between 26% and 50% of their overall marketing budgets on social media advertising.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

Rev

OCTOBER 2, 2019

Your tone of voice can start passive, like the paper man dropping by with relevant reads and solutions to their everyday pain points. As you share this game-changing content you can start to sprinkle in promotional pieces using the 80 / 20 rule — 80% thought leadership and 20% sales-focused content (like case studies and comparison charts).

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113

Porch Group Media

JUNE 3, 2021

Some brands were more prepared than others to meet consumers head on via digital channels while others struggled to compete. As we know, consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. email was the most popular channel at 45%. Email Marketing.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Porch Group Media

MARCH 16, 2021

48% of brands created new content for customers, and 45% diversified the digital channels they use to interact. A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets. Interested in learning more?

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

Madison Logic

SEPTEMBER 8, 2022

When initiating your nurture program, it can be easy to focus on creating new targeted content and overlook existing marketing collateral like webinars, eBooks, and white papers. Finally, consider cross-channel engagement from your LinkedIn campaigns. Do: A dapt and repurpose existing content rather than creating new assets. .

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. This is a huge missed opportunity!

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Walker Sands

OCTOBER 24, 2018

Churning out blog posts, white papers, case studies and other promotional content just for the sake of creating it is a waste time if your audience never sees it. Strategize a full-funnel, multi-channel content framework and nurture track. Conduct audience research to develop buyer personas. Perform a content audit.

Top of Funnel 40

Top of Funnel ROI Generation Multi-Channel 40

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. A multi-media strategy works best. Match offers with target audience.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

chiefmartech

JULY 14, 2020

Now, it turns out that getting from Boston to one of the many forked peninsulas on the Maine coast is an interesting study in distance. Indeed, Benoit Mandelbrot , the father of fractal geometry, published a paper in Science magazine on this very phenomenon in 1967, How Long Is the Coast of Britain? It’s a fractal.

Work Management 74

Work Management Marketing Management Software Multi-Channel 74

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

DealSignal

MAY 8, 2023

This can include case studies, white papers, videos, and other types of content that showcase your solution’s capabilities and benefits. Choose your marketing channels: Select the marketing channels that you will use to promote your event. Use your chosen marketing channels to distribute your messaging and assets.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

ClearVoice

SEPTEMBER 15, 2020

Video content viewership is up 60 percent, according to the same Nielsen study. How will you push your content out to prospects via social, e-mail marketing, and other channels? Even white papers and research reports need to be compelling to read. Case studies of companies that are surviving and thriving can be uplifting.

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Marketing Insider Group

SEPTEMBER 30, 2015

Case studies and testimonials. Eucalypt also spotlights case studies in different industries on its website. What to look for: Look for client case studies and testimonials on an agency’s website or third-party platforms like LinkedIn – testimonials should include the client’s full name, so that you can confirm their validity.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

Marketing Insider Group

AUGUST 30, 2019

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Think multi-channel. Create Visual Content.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. Study: B-to-B Marketers Lagging With Social Media. 32 percent use social media as an outbound marketing channel for demand generation. Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. Consumer Media. Design & Production. Digital Editions.

B to B 40

B to B Paid Content Social Media CMS Development 40

Content Marketing Institute

NOVEMBER 17, 2017

Consider these options: Create a multi-question quiz, rotating between question and answer. A custom magazine or relevant white paper is an excellent opportunity to connect with visitors (and they can take it with them). After all, email is one of the most (if not the most) frequently used communication channels.

Content 99

Content Landing Pages Curation Conference 99

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. ” Vertical vertigo.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

RDW Group

APRIL 19, 2016

You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. Digital channels matter most: 56 percent of millennials report search engines, vendor websites and social media are the most important sources of information when researching new products.

Purchase 50

Purchase Work Management Marketing Management B2B 50

MarketJoy

JULY 27, 2018

Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Wrapping Up.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

SmartBug Media

MARCH 19, 2021

7 Marketing Channels to Focus On in 2021. 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. Must-read articles: Are Blogs Dead in 2021? We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SugarCRM

FEBRUARY 18, 2016

For example, a study on video in the C-suite from Forbes and Google found that 75% of executives watch work-related videos on business-related websites weekly (and 52% watch work-related videos on YouTube weekly). What channels will you target? Can we really believe that CEOs are sitting at their desks surfing YouTube?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

Valasys

JULY 26, 2021

According to a study, in comparison to traditional advertisements, 70% of internet users learn from content before purchasing a product.”. You may provide a white paper, playbook, newsletter, or eBook in this instance. What impact does a multi-platform social media strategy play here? Image Source: ventureharbour.com.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Computer Market Research

SEPTEMBER 29, 2017

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. In terms of accelerating revenue and your bottom line growth potential, putting dollars into channel marketing is one of the best investments a company can make. Performance-Based MDF Program Template (Checklist).

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. MarketingSherpa.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Outgrow

MAY 5, 2021

E-commerce Marketing Case Study. Usage of devices like Alexa and Google Assistant has been on the rise with our at-home working and multi-tasking needs. Once the video is recorded and edited, you can upload it on your website or share it on the social media channels mentioned above. Sisu is a real estate mortgage brand.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. ” white paper. ” In those situations, I prefer using correlation studies to try to demonstrate social media’s value to the organization.

Social Media 141

Social Media ROI Media Correlation 141

SnapApp

AUGUST 10, 2016

So instead, they studied the patterns of all of their different clients and assembled an all-star project management system using free or low-cost tools, including: Trello to manage production and to ensure communication between writers and clients. It also uses Google Analytics to study general KPIs.

Planning 48

Planning Work Management Efficiency Tools 48

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel. What’s a content brief?

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60