Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. They also need to embrace mobile-friendly media including video and podcasts. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! B2B decision makers are using a mobile device for their research 42% of the time!

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Just 24% stated that they were confident in their company’s ability to gauge click-through rates from their mobile advertising efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

KoMarketing Associates

MARCH 10, 2020

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. on mobile, which is a 20.2% Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. billion on digital video in 2020. This is a 20.8%

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Mobile Marketing 126

Mobile Marketing Work Management Marketing Automation Services Marketing Management 126

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. Congratulations to all our Mobility influencers who participated! Join Enterprise Lite to work with all of these Mobility influencers! 5 Maribel Lopez Lopez Research LLC Contact Maribel Lopez Score: 48.47

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

DiscoverOrg

JUNE 24, 2016

You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. They simply won’t stand for lackluster mobile experiences, formatting issues, or inadequate design. Don’t believe us?

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

KoMarketing Associates

SEPTEMBER 6, 2018

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. The statistics suggest that more customers are focused on finding the information they desire during the buying process on their mobile phones above all other devices.

Organization 120

Organization Mobile Marketing Statistics Custom Publishing 120

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Sales Management 108

Sales Management eCommerce Mobile Marketing Social Media 108

Aberdeen

MARCH 30, 2023

Mobile technology has become a vital component of how we connect, collaborate, and operate in today’s fast-paced corporate environment. Instead, we’ve made mobile phones and devices our major means of communication at work.

Business 89

Business Customer Satisfaction Efficiency Work Management 89

Smashmouth Marketing

FEBRUARY 25, 2022

Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Once around the room I realized this was a great way to use LinkedIn on my iPhone. iTunes/Google App Store: LinkedIn). It is a networking secret weapon.

Linkedin 196

Linkedin Tips Conference Profiling 196

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

BenchmarkONE

DECEMBER 23, 2020

Did you know that there are more searches performed every day on mobile devices than desktop computers? In this post, we’re looking at the building blocks behind mobile SEO, including why it’s so important and the steps you need to take to ensure your site is optimized for mobile search. What is Mobile SEO?

SEO 119

SEO Mobile Marketing Keywords Statistics 119

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. This means that mobile marketing has become more important than ever. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020.

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Lake B2B

MAY 31, 2022

With a whole new generation of B2B buyers living in a mobile-first world, focusing just on traditional marketing channels is not enough. Today, if you’re not focusing on mobile, you are missing out on a profitable opportunity. The post The Importance of Mobile Marketing in B2B Space appeared first on Blog.

Mobile Marketing 105

Mobile Marketing B2B Marketing B2B Marketing 105

TrustRadius Marketing

DECEMBER 19, 2022

The mobile app market has been accelerating since its debut in the mid-2000s and is expected to grow by 9.27% in 2026. Mobile apps are an amazing way to connect employees, reach target audiences, and grow your brand. What is a Mobile App? This is because the website isn’t mobile-friendly.

Work Management 52

Work Management Marketing Management Privacy Policies Distribution 52

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? Nearly half of the respondents (47 percent) claimed that they had created and published original research over the past 12 months.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. percent), up to 20 percent of their traffic comes from mobile. percent of respondents said that 21-40 percent of their traffic comes from mobile, while 24.83

Mobile Marketing 121

Mobile Marketing Marketing Report Traffic B2B Marketing 121

ClickZ

AUGUST 27, 2021

In Acoustic’s newly released email and mobile marketing benchmark report , we evaluated the current state of email and mobile engagement in 2021 to help marketers understand how consumers respond to email across geographies and industries. Email marketing is significantly more popular than mobile in terms of send.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

The Customer

SEPTEMBER 23, 2021

How fully integrated is the mobile component of your loyalty initiative? In many cases, the mobile feature has been bolted on to a legacy format, yet members see it as the program’s gateway. Following is a deep dive into building a mobile-first loyalty experience, and how to correctly integrate it with other screens.

Loyalty 98

Loyalty Mobile Marketing Advertising Agencies Eye-Tracking 98

SmartBug Media

SEPTEMBER 1, 2021

Mobile use is on the rise. As a marketer, if you want your content to grab a lead’s attention on any device, you need to fine-tune it for mobile. Now, HubSpot’s mobile drag-and-drop editing feature gives you the tools to boost the mobile experience without having to rely on a dev or advanced user. The advantage?

Hubspot 98

Hubspot CMS Development Mobile Marketing Webinar Metrics 98

KoMarketing Associates

JANUARY 17, 2017

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. million on digital/mobile video. million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8 B2B Marketers and Video Marketing Tactics.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. For businesses, this reveals how critical proper ad targeting is on mobile.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

Madison Logic

OCTOBER 20, 2023

For Carrie McIlveen, Director, Enterprise Marketing at T-Mobile for Business, reaching a wide and complex audience necessitated help from customers, segment advisers, and subject matter experts to understand their pain points and develop content that spoke to those concerns. Does your content engage and resonate with your target audience?

Mobile Marketing 52

Mobile Marketing Business Top of Funnel Marketing Funnels 52

KoMarketing Associates

FEBRUARY 23, 2017

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. The Growing Investment in Mobile Marketing. percent) and email marketing (88.7

Mobile Marketing 125

Mobile Marketing Marketing Budget Creation Marketing Budget Mobile Advertising 125

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? Think about that.

Linkedin 297

Linkedin Research Studies B2B 297

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. However, new research indicates that they are still not fully included in the development of these apps. However, most developers (51%) said they work very well with marketers and mobile product owners.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

Smashmouth Marketing

FEBRUARY 25, 2022

Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Once around the room I realized this was a great way to use LinkedIn on my iPhone. iTunes/Google App Store: LinkedIn). It is a networking secret weapon.

Linkedin 130

Linkedin Tips Conference Profiling 130

KoMarketing Associates

MARCH 7, 2017

However, the study found digital marketing is the most used channel and mobile is a growing focus. percent) involved in internet marketing efforts are also incorporating mobile marketing efforts. Three-quarters of companies have used this ubiquitous mobile app for marketing purposes. Out of the 3,000 companies surveyed, 38.7

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100