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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

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How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. Organizationally, the merchandisers are the keepers of the data generated by Discovery. Search queries were a big opportunity for us,” said Radaz.

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YouTube adds new shopping features to increase seller revenue

Martech

Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions. Additionally, this functionality can help creators earn more revenue from older content that still receives high traffic. Fourthwall.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

Pop-Up Shops or Experiences: Set up temporary retail spaces or experiential installations in high-traffic areas. Non-Digital Marketing That Increase Brand Visibility Branded Merchandise: Create custom-branded merchandise like apparel, mugs, or tote bags that people can use in their everyday lives.

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Strong Cyber Week sales show consumers are willing to spend

Martech

Dig deeper: 5 Black Friday trends marketers can act on this holiday season On Black Friday, online sellers saw total orders up 5% YoY and gross merchandise volume up 6%, according to ecommerce platform BigCommerce. In-store traffic. This is notable because foot traffic has been down 2.4% billion for Black Friday. Why we care.

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