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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

Picture this: Your ecommerce website is up and running, and traffic is flowing in. No matter how many visitors you attract to your digital storefront, website traffic is only half the battle. Landing pages: Landing pages are standalone web pages created specifically for a marketing or advertising campaign. The challenge?

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Targeting B2B personas in the right channels to optimize campaigns

Martech

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. Wasted media. He added, “This turned out to be a waste of media dollars.

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

You can also offer free shipping, flash sales, or limited-edition products just for affiliate traffic. Prioritize Mobile Users As consumers increasingly shop on their smartphones, optimizing affiliate efforts for mobile is mandatory. Ensure ads and landing pages render flawlessly on mobile.

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What is YouTube Studio and How To Use It to Drive Growth

SocialPilot

There are various ways to access YouTube Studio on both your desktop and your mobile device. PS: You can directly go to the Studio from here or access it through the mobile app. The enhanced research tab is available on mobile and desktop versions. Browse the Studio from the left sidebar. What can you do in YouTube Studio?

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YouTube optimization and intent: Q&A with goop’s Courtney Messerli

ClickZ

Video traffic as a whole is predicted to account for 75% of all mobile traffic by 2020. I match user intent to quality products and services via search (both on and off site), YouTube, and our website’s marketing and merchandising placements on the homepage and category pages. There are more than 1.9

Youtube 101
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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

Stay on top of these metrics to uncover actionable insights about where there’s room for improvement and how to adjust your ecommerce strategy: Understand the traffic you’re driving to your website or channel. Determine how shoppers typically find your site — organic search, paid advertising, or social? Simplify product discovery.

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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. Pay-per-click advertising only costs when your ad is clicked, unlike traditional advertising. What’s PPC Advertising?