Convert

NOVEMBER 19, 2020

Visualize how your audience navigates your site using Contentsquare’s ‘customer journey analysis’ module. Combine Customer Journey Analysis with A/B Testing. Together with A/B and multivariate tests, Customer Journey Analysis is the new kid on the conversion rate optimization (CRO) block.

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Buzz Marketing for Technology

MAY 15, 2013

A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. The savvy CMO uses all these methods to strike the delicate balance between intuition and analysis. More Traffic? Or More Conversions? No Contest.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Convert

OCTOBER 2, 2020

Traffic is split at random so that one group sees version A while the other sees version B. Statistical analysis is used to determine the winner of each test. People commonly use the term A/B/n interchangeably with multivariable testing , but they are different. Multivariable Testing (MVT). Multivariable Testing (MVT).

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93