Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Martech
APRIL 18, 2024
And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A Many SEOs use Search Console to measure organic search traffic. This will appear as a key event metric in Analytics reports.” And is there anything I need to be doing?”
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