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Earned-media micro-influencer marketing primer

Biznology

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Think multi-media Providing a variety of messaging approaches creates a more compelling website to appeal to a range of potential clients. Using a paid media campaign allows you to target your demographics, so that your content reaches the right audience. That’s a great way to maximize your paid media efforts.

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Remote Teams 101: How SmartBug Runs a Fully Remote Employee Training Calendar

SmartBug Media

In January 2021, the team at SmartBug Media® kicked off small-group training sessions on both broad and niche topics, topical events in the industry, and more. Although company-wide training sessions have their benefits, they risk not being relevant to everyone in attendance. SmartBug’s Ongoing Commitment to Ongoing Training.

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The Sociology of Social Media: TED TV Talks

Writing on the Web

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools.

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Marketing Influencers: Our 2019 Top 30

Exo B2B

One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read. Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. talk and Just try thi s).

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Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

There’s the messaging platform that hosts attendee networking, the landing pages that act as session rooms for talks and lectures, the hosting of both live stream Q&As and recorded video talks. Have talking points and potential lecture titles ready to pitch to each of your prospects.

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Ethical AI: How to disrupt data injustice worldwide

SmartBrief - Marketing

Ethical AI is not just a tech issue The benefits of AI are exciting, not only for technology but those in media and marketing. It involves training in the language and literacy of AI — something for the media to consider when using ChatGPT. AI governance will require multidisciplinary teams — tech can’t be the only one at the table.

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