B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

SendX

JUNE 10, 2020

In terms of affordability , the starting price for 25000 email contacts is $15/mo. Also, this bulk email tool can send up to approximately 12000 emails per month in case you have a list of 1000 contacts. It is an affordable tool if you want to send out basic automation sequences, segment your contact , edit landing pages, and more.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. They maintain contact with the existing leads and acquire new leads for client companies.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

NuSpark Consulting

FEBRUARY 3, 2019

Content syndication is the tactic of publishing quality, high-value material on websites that target audience groups you might not have access to, usually gated with a data collection device such as a contact form, a survey or a poll. Improving performance in search through better SEO. Achieving higher readership for your blog.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

markempa

MAY 23, 2005

« Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. Cross-links to key content marketing assets and social media profiles. Thorough contact information. SOCIAL MEDIA ASSETS.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

seo.co

JANUARY 18, 2022

It was a design feature implementation to better match search intent. When a user sends a search query for a specific entity, Google will scour the web to pull and analyze properly formatted information about that entity, and display it in an organized fashion on the right side of the screen. How the Knowledge Graph Is Changing Search.

SEO 105

SEO Google Optimization Lead Scoring 105

Scoop.it

APRIL 6, 2021

For example, if somebody would like to start curating a specific SEO topic, they should start regularly visiting sites like Moz, Search Engine Land, Search Engine Watch, and Search Engine Journal and examining the websites or blogs active within those sites. The Value of Networking. Image: Backlinko ).

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! How do SEO experts celebrate improved search rankings? Why was the social media marketer out of office? What is a social media marketer’s favorite snack? He finally got RSS-ted.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

seo.co

JANUARY 31, 2023

Achieving true link building services at scale (and eventually improved rank in search engines) only happens after you reach the organic traffic tipping point. For example, you can set it up to send you an email any time someone mentions your brand on social media. But this isn’t something that occurs just after a few months of effort.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

KoMarketing Associates

NOVEMBER 8, 2018

Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Sharing snippets of quotes from the company about the award on social media. Adding a note or graphic about the award or milestone on the company’s about us or awards page on their website.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing. Find new customers.

B to B 80

B to B Social Media Media Thought Leadership 80

markempa

AUGUST 5, 2012

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. The Social Sellers used LinkedIn’s search functions to target prospects by: Role.

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Scoring 120

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Only B2B

JANUARY 11, 2018

The websites that manually review each post sent to them and do not use automated RSS feeds are good examples of Quality sites for syndicating your blog post. Consistent theme and standard: Most of the sound and reputed networks are in search of a consistent theme and writing standard before approving syndication.

RSS 76

RSS Tagging Lead Scoring Lead Ranking 76

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Return on media impact.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Search for a brand name or keyword across all of the most popular social networks at once? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

APRIL 24, 2014

Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. While it is only a slice of all RSS activity for this blog, it can give us some public information to work off of. They provide Youtility to your audience and are the kind of content that will perform well in search.

Cross-Selling 159

Cross-Selling Budget Programs RSS Ad Frequency 159

KoMarketing Associates

JANUARY 22, 2015

At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Twitter Lists / Saved Hashtag Searches. There is no point of reference over time. Step 2: Create An Idea Repository.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Hubspot

MARCH 23, 2020

Essentially, content aggregator sites repost and collect content so viewers can see articles from various media on a given topic such as marketing, business, or design. Usually these sites are set up to automatically aggregate content through RSS feeds. Just go to the contact page to submit an inquiry. Travel Blogger Community.

Aggregators 92

Aggregators Planning Curation Content 92

Only B2B

JANUARY 11, 2018

The websites that manually review each post sent to them and do not use automated RSS feeds are good examples of Quality sites for syndicating your blog post. Consistent theme and standard: Most of the sound and reputed networks are in search of a consistent theme and writing standard before approving syndication.

RSS 60

RSS Lead Scoring Lead Ranking Tagging 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Today, most contact preferences center around phone, email (HTML or text), and direct, postal mail.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

JUNE 13, 2019

The purpose of distributing a press release is to land coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. Over three billion Google searches are made every day. Additionally, there's a chance those websites will link to yours, which can help to boost your own search engine visibility.

Press 100

Press Distribution PR Public Relations 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing? The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Customer Experience Matrix

MAY 4, 2010

. - Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions. Genoo can also assign lead score points for social media sharing. This lets users define multiple search queries and see each result in separate columns.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120