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8 tips for writing a clear, effective social media manager job description

Sprout Social

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Shows candidates that you value social media.

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Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. You can also use the graphs generated by Google Trends as images in your own content.

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How B2B Marketers Benefit From Social Media?

Valasys

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

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Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. My contribution is reproduced (with permission) below.

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Should You Curate Content In Your Newsletters?

Scoop.it

This not only leads to wasted time and resources but can also be quite discouraging. Curating content can actually result in a higher-quality newsletter because you can select only the best resources that match your standards. This includes blogs, websites, podcasts, and social media accounts. Greater exposure.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

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Eight best ways to use AI in martech in 2020

ClickZ

Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. You’re able to then retarget them through banner ads on other websites or social media ads, so you’re constantly top of mind. Send subscribers your latest blog posts and content through an RSS feed.