Trending Sources

Marketing Resources for 2016: Old School meets New Cool

grow - Practical Marketing Solutions

You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. In April, I wrote an article for {grow}  about new trends in social media marketing tools. Resources so new and cool, they might just be “on fleek”. 1.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap


What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter).

23 (More) of the Best Social Media Guides, Tips and Resources of 2012


As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. how we invest our resources. social media.

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Leverage social media, online communities, forums, etc.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. Content marketing and social media are increasingly important, but these tactics often require a sustained commitment and time to yield significant results. Pull (Inbound) B2B Marketing: The Increased Importance of Content Marketing & Social Media.

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30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Why Blog.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. how we invest our resources. social media.

47 Superb Social Media Marketing Stats and Facts


Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Image credit: Small Business Ideas Blog. At its core, search still relies on words, whether typed or spoken. what is…?

3 Big trends converging for big branding opportunities


The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. They are the trend setters for the future. Like this post?

58+ Resources to Master SEO Copywriting


You’ll find this is a very interesting introduction to some secret resources for keywords. Social Media Meta Tags: How to Use Open Graph and Cards. Neil Patel from Quicksprout did a great job explaining the role of meta tags in social media. If you’ll be doing social media marketing, this is a mandatory read. These questions and many more are answered in this resource.

A Simple Guide to Navigating Trending Content


With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Simple Guide to Navigating Trending Content. There's a lot going on. That's it.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. how we invest our resources. social media.

6 Social Media Trends for 2014 to Watch Evolve

WindMill Networking

Let’s face it: Social Business, and social media in general, is in constant flux and evolution. The same goes for my predictions for 2014: I don’t foresee anything radically new on the landscape that will become mainstream in 2014 (and I don’t see how anyone could), but there are a number of trends that we … Continue Reading 6 Social Media Trends for 2014 to Watch Evolve by Neal Schaffer - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

Top B2B Social Media Trends for 2014

Crimson Marketing

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Now that you’re active across multiple social media networks, it’s time to get serious about your metrics. Image: Courtesy of Social Media Today.

Beyond Content Shock: The defining trend of 2015 is Content Ignition

grow - Practical Marketing Solutions

We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook. Customers turning to new social media channels. All of these trends are predictable consequences of increasing information density and Content Shock. Customers turning to new social media channels.

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3 Technology Trends Powering Account-Based Marketing

Modern B2B Marketing

ABM is an effective account-centric approach that targets high-yield accounts, and while it’s not a new concept (it’s a practice followed since the 1990s), it’s receiving renewed interest among B2B marketers due to technology trends that are  digitizing the execution of ABM strategy. With the technology trends above, the concept of a dynamic target account list is now a reality. Predictive

And If The Social Media Trends Continue…

WindMill Networking

Bloggers and agencies rush to announce the scoop on trends to watch for next year.  If I am also ready to participate in this exercise, since I’m … Continue Reading And If The Social Media Trends Continue… by Raymond Morin - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Social Media Influence Bernard Derome Facebook Generation Z LinkedIn Mark Schaefer QR code Social Media Marketing Social Media Optimization WikiLeaks 2014 The Day After!

This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

Junta 42

For this show, we’ve changed up the format: Instead of the usual discussion of the top news headlines plus rants and raves, we focus on four major trends we expect to unfold in 2016: content quality versus quantity, the rise of the content brand, content marketing mergers and acquisitions, and the battle over content marketing terminology. This is the obvious part of the trend.

20 Handy B2B Lead Generation Resources


The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. We’ve got your back and have compiled some of the top online resources for you to check out. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. But never fear! Callbox. Hubspot.

9 Highly Reputable Resources for Compelling Marketing Stats


Statistics lend authority and weight to your blogs, ebooks, and social media posts. To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. What are some of your go-to resources for fresh, accurate, and trustworthy inbound marketing statistics?

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Five Killer Content and Social Media Marketing Resources

WindMill Networking

As I explained in my last column , I do quite a bit of reading to stay up-do-date with the content and social media marketing fields.   They are all great resources. This in turn points to the need to bring Web, social media and content strategies in line. Bob Geller ( 9 Posts ) This monthly Content Marketing and Social Media column is contributed by Bob Geller.

Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video

Crimson Marketing

The convergence of television with “second screen” video media is well underway. While digital has the edge on television with respect to tracking, television still owns the lion’s share of creative resources, industry norms and advertising dollars. The post Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video appeared first on.

31 Spectacular Web Design Guides, Techniques and Resources


The positively awesome Angie Schottmuller identifies a baker’s dozen barriers to social media engagement on your website, such as requiring account creation or sign-in in order to comment (“Ease up on the form lock down. Free Social Media Icon Sets. 115 Creative and Unique Social Media Icon Sets by EntheosWeb Blog. Media). Maximizes social engagement?

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. ” Mashable  (@ Mashable ) – social media news blog.

2012 Social Media Business Trends

Blue Focus Marketing

As the end of the year draws near, it’s time to start looking at social media trends for 2012. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit. Marketing Social Media Marketin

Looking for Surprises in the 2015 B2B Lead Generation Trend Report


This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation. So, were there any surprises in the findings?

How to Consistently Keep Up With the Latest Social Media Trends


There''s so much going on with social media it''s hard to keep up. That being said, being on the forefront of social media changes isn''t impossible either. There are many things you can do to keep on top of the latest trends. So here are a few suggestions on ways you can do just that -- even by using social media itself! 1) Create a stream on Twitter with popular hashtags.

50+ Expert Resources for Internet Marketers

Marketing Action

In this month’s column I am going to share with you some of my favorite expert resources for internet marketers. Whether you’re heavily involved in the world of SEO – or maybe it’s lead generation that is more your thing?  – whatever your focus or status, the resources below are sure to help you stay up-to-date with the latest trends in the industry. B2B Marketing

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources


That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. This newsletter idea is one way to talk about trends in your industry, your company mission, and other topics. Giveaway and contest announcements: These engagement-boosting newsletter ideas are also popular on social media.

30 Killer Resources to Learn Content Marketing


The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education. I’ve curated a list of resources that I can recommend without hesitation to anyone. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 58 Social Media Tips for Content Marketing. Image credit Adobe.

25 Killer Resources to Learn Storytelling


Research indicates that Facebook may soon lose its hold as the world’s most-popular social media network. The meteoric rise of trends like Snapchat indicates that the only constant is changing consumer behavior. To help you get started, here are some of my favorite resources online: For best practices, check out 15 Storytelling Techniques for Writing a Better Brand Story. 1.

Top Hospitality Social Media Trends for 2014

WindMill Networking

Another major trend, specifically prominent in … Continue Reading Top Hospitality Social Media Trends for 2014 by Debbie Miller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Social Hospitality customer service Google Instagram Social Media Marketing Twitter Vine YouTube

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. billion active social media profiles (+8% year over year growth or +176 million). Over 3.1 Over 2.2

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A Day in the Life of a Social Media Specialist


Find out what our social media specialist has discovered about successful B2B content. Our social media specialist recently reflected on trends that have developed in social media and how they have affected B2B companies. Blog Social Media Employee Advocacy Marketing/Sales Management Content Blog Post Audiences Homepage Resources

Social Media Trends for 2013

Client Bridge

On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts. Doing social media at scale requires enterprise class platforms, which are starting to emerge from big players.

87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Women tend to be somewhat more present and active on social media than men, though the shares vary widely by site.

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