Convince & Convert

JULY 31, 2015

During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. highlight to tweet) We focused on thread, with it being the most basic element of fashion and quite versatile.

Campaigns 156

Campaigns Microsite Display Social Networks 156

xiQ

MARCH 26, 2020

Leverage email, social media, and online communities to share your content. Build portals or microsites to connect with your clients. Now that face-to-face meetings and networking opportunities have come to a halt, how do you understand your prospects to personalize communications?

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase. Pitch Engine is a how!”

Social Media 80

Social Media Demand Media Blogger 80

xiQ

MARCH 26, 2020

Leverage email, social media, and online communities to share your content. Build portals or microsites to connect with your clients. Now that face-to-face meetings and networking opportunities have come to a halt, how do you understand your prospects to personalize communications?

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Sprout Social

MARCH 10, 2021

Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk. That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. An internal example is the Zendesk Creative team blog and social account.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

The Lead Agency

APRIL 6, 2020

Taco Bell is using user-generated drive-thru videos in their new TV ad , while Hershey had to change one of their ad campaigns that emphasized hugs and handshakes in light of new social distancing measures. More people are now online and are actively looking for alternative ways to network and share information.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on. Don’t be a troll.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Only B2B

JANUARY 24, 2018

All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon. Slideshare. It also provides you with analytics for your community.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Projects , and Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Content Standard

OCTOBER 25, 2014

Content development handled by the studio will include “snackable, travel lifestyle-related content,” “episodic story-driven content,” and “real-time content around trending topics and conversations on social media.” For brands, the allure of a brand-owned-and-operated content site exists in control.

Microsite 40

Microsite Television marketing Content Social Networks 40

DivvyHQ

APRIL 8, 2016

A good strategy for a new content initiative is often a converged media approach that provides a boost in the beginning, but gets less expensive over time as your audience grows. Converged Media Strategy Example. Here’s a few converged media tactics that would get the ball rolling: 1. Download it today.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. And their in-house services include content marketing, videos, copywriting, social media, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

EMagine B2B Blog

JUNE 13, 2013

Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market. While using social media as a tool of B2B marketing grows more and more, we shouldn’t forget about old and proven method – email marketing. B2B Web Strategy'

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. I know it’s Emerson again. Watch “It’s a Tight, Tight World!”

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on. Don’t be a troll.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

readwrite

MAY 11, 2009

SocialMedia.com has raised millions of dollars in financing and says it’s seen excellent results in previous campaigns on Facebook and other social networks. Now it’s going to bring its strategy to Twitter, dedicated microsites and elsewhere around the web. Do you want to be part of those kinds of conversations?

Social Media 40

Social Media Microsite Product Media 40

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. John Brown Media, the content shop behind all three magazines, retains a stable of editors and art directors to oversee them.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

SnapApp

SEPTEMBER 20, 2011

page post entry to encourage email opt-ins, social sharing and cross-promotion. Magic Beans, an infant clothing boutique & SnapApp client, drove 28,000+ social media connections during a month of sweepstakes! Grant additional entries to users who share the sweepstakes on their Facebook or Twitter networks.

Practices 48

Practices Microsite Best Practices Opt-in 48

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). What Referring Sites (including social, email, and any website that has my link- a measure of SEO) give me the most conversions and best conversion rates? Referral Pages.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

ClearVoice

APRIL 15, 2020

When it comes to putting on live, in-person industry events that were once mainstays on our annual calendars (conferences, festivals, digital summits), there’s been a pivot of pandemic proportion as we adapt to living in a world of social distance. Finally, there’s always room for networking.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Adobe Experience Cloud Blog

JULY 8, 2014

networks to date. fans are also turning to social media to see what other fans have to say. Social Media. Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. alone, the Brazil/Colombia match pulled in more than 6.4

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. l) Optimized Social Outreach. f) A/B Testing. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Hubspot

SEPTEMBER 11, 2013

But as the marketer responsible for engaging not only your attendees, but also your greater network of non-attendees, you want to make sure you have a plan to amplify the day (or days) of the event as much as possible through your online channels. This is the most effective way to track the conversation around your event in social media.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Shared media (social media marketing).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

You can extend the impact of these gifts by making it easy for your customers to share the moment on social media. Accomplish this by hosting a donations microsite where you create matching donations. Final Tip… Don’t forget to integrate social media! Mail personalized postcards with a digital gift.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Hubspot

DECEMBER 18, 2012

1) Those Social Networks No One Uses. Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? As a result, there’s a whole lot of time wasted on social networks that, frankly, don’t really work for you. 3) Those Millions of Microsites.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Hubspot

JANUARY 14, 2016

Research social media to hear from students enrolled in similar programs, or talking about enrolling. Does any aspect of the program lend itself to a creating a microsite? Community newsletter(s) to students, faculty and alumni → get your word of mouth network going! Set up program page within school website.

Education 28

Education Microsite Planning Word of Mouth 28

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

markempa

AUGUST 17, 2007

Download Lead-Nurturing-Content-Catalog-Sample.xls Next, start digging around for good content in places such as your website, shared network folders and other content management systems that you have access too and collect that data in your spreadsheet. To help you get started, I’ve put together a simple spreadsheet (with example data).

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Social Marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48