Walker Sands

APRIL 5, 2019

Our team formulated a creative, data-driven campaign centered around the creation of the Definitive Guide to America’s Most Broken Processes , a media-friendly, easy-to-promote e-book. LiveStories’ Gender Pay Gap Campaign. View the case study here for more.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. I know it’s Emerson again.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. This experience is more in line with how social media creates an endless content feed to keep users engaged.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. And their in-house services include content marketing, videos, copywriting, social media, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. EditorStahl Click To Tweet.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization ideas.

Personalization 32

Personalization Planning Work Management Marketing Management 32

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Recently, Dollar Shave Club rolled out a new editorial project called MEL.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Recently, Dollar Shave Club rolled out a new editorial project called MEL.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. ” Tip: Have a smart visual storytelling strategy that gives attendees a reason to be interactive. Partner with someone who knows what they’re doing.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization-ideas.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. “There’s a lot more to Detroit than bankruptcy, and the Detroit media focuses on food, crime and sports,” Foley told the Guardian. “I wanted to create something a bit different.”

Storytelling 54

Storytelling Brand Identity Branding B2B Thought Leadership 54

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Contently

MARCH 5, 2020

Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. With an emphasis on true storytelling, the creative class is more open to working for them.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Buffer

APRIL 22, 2021

Social media. We want to help a tiny bit when it comes to their social media marketing efforts. I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Their main catalyst of change? There are so many great nonprofits working hard to make the world a better place.

Social Media 97

Social Media Media Generation Work Management 97

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Remember to fully utilize the content you are personalizing for your ABM strategy.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Outgrow

JULY 12, 2022

Ensuring constant value addition to your social media. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . We have companies in the media and entertainment industry. You can actually embed PowerPoints on a website, through microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

ClearVoice

SEPTEMBER 22, 2020

Social media posting. Creating an integrated media plan and calendar is essential. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Social media is still a powerful source of information and referrals.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

SnapApp

AUGUST 9, 2017

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. No section on storytelling would be complete without mentioning Chipotle: A Love Story. Tactic 7: Educate With Explainer Videos.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Remember to fully utilize the content you are personalizing for your ABM strategy.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Outgrow

MAY 21, 2020

It specializes in social media marketing, content marketing, and brand strategy. It specializes in services like content strategy, social media, and inbound marketing. More importantly, it also delivers digital media, user experience, and social media services. It told to ban body odour through comical storytelling.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Seismic

MARCH 25, 2021

As buyers increasingly opt to engage across multiple digital channels, including email, social media, review sites, and more—Mantripragada noted that “every one of these interactions is a revenue-generating moment.” Customers’ rapid acceptance and adoption of digital-first selling is transforming the buyer’s journey.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

SnapApp

OCTOBER 8, 2015

VP of Global Advertising & Media at Xerox Barbara Basney intends to build on that name recognition while challenging assumptions. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. It targeted a niche millennial audience, used cinematic visuals, and even partnered with social media influencers. According to Digiday, millennials claim that UGC is 20 percent more influential on their purchases than any other type of media.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But when leveraged and communicated in a storytelling manner, they can make for remarkable content.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But when leveraged and communicated in a storytelling manner, they can make for remarkable content.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Integrated B2B

MAY 23, 2013

Especially when it comes to the use the power of social media in their recruitment efforts. Basically, you don’t want somebody else hijacking your employer branding activities for their own purposes, so you need to put platforms in place that you control – the category of solutions known as “owned” media.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Social media penetration (total share numbers on-site and across syndication channels). For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Hubspot

FEBRUARY 15, 2017

According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Past Winner of Note: "Building Icons – Colliers International," by Igloo Media. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. They’re often used in places where quick content is preferred, like on social media (think Vines and short YouTube videos).

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110

Webbiquity

APRIL 23, 2013

5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. How You Can Use Infographics to Tell a Story by Social Media Club. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100