Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. From a social media perspective, it would be nice to see more of the campaign pulled into the retailer’s social media channels. Social Media Case Studies'

Microsite 135

Microsite Case Study Case Studies Social Media 135

Convince & Convert

JANUARY 22, 2015

Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. Social Media Case Studies brand strategy crowdfunding marketing social image of the week super bowl commercials television advertising' Visit NewcastleBandofBrands.com.

Paid Search Agency 136

Paid Search Agency Ads Advertising Agencies Microsite 136

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Albeit, in this case, you want to craft your email series to drive word of mouth marketing for your business. And email is 40 times more effective for campaigns than social media fronts like Facebook or Twitter.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Walker Sands

APRIL 5, 2019

Our team formulated a creative, data-driven campaign centered around the creation of the Definitive Guide to America’s Most Broken Processes , a media-friendly, easy-to-promote e-book. View the case study here for more. Congratulations to our Seattle team members on this well-deserved recognition.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Convince & Convert

JULY 31, 2015

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save.

Campaigns 154

Campaigns Microsite Display Social Networks 154

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). When it comes to content marketing, the “80/20 rule” actually understates the case. B2B Marketing Insider ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. These relationships lend credibility and can take content to the next level. Keep the Relationship Going.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

SnapApp

JUNE 7, 2018

Paycor Case Study. The goal of content at this stage was to educate and to make a case for their solution – not necessarily straight to a hard sales pitch. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. A great way to take this a step further is to also incorporate social media.

Campaigns 100

Campaigns Microsite Social Media Customer Surveys 100

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Case studies (86%). How Are They Doing It? Webinars/webcasts (88%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content Marketing Institute

JANUARY 12, 2018

In most cases, I noticed the one thing paralyzing their content marketing strategy was the lack of clarity for the broader digital – or integrated – marketing strategy. One recent study by Smart Insights found that only 34% of marketers felt their organization had a clearly articulated integrated digital marketing strategy.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Convince & Convert

FEBRUARY 18, 2016

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . SnapApp Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . SnapApp Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Convince & Convert

NOVEMBER 6, 2015

From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc. Events could easily be replicated at the national or local levels. It’s also not a stretch to envision a TED-style conference.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

OCTOBER 4, 2013

As you study your All Traffic report, it helps to understand each type of web traffic, which also helps you learn more about your audience—and in turn, you can make improvements to your site that better serve visitors, thereby boosting your traffic. Social media sites (e.g., Partner websites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

As you study your All Traffic report, it helps to understand each type of web traffic, which also helps you learn more about your audience—and in turn, you can make improvements to your site that better serve visitors, thereby boosting your traffic. Social media sites (e.g., Partner websites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Convince & Convert

MARCH 3, 2016

From leveraging Change.org to a dedicated microsite with stats on how many extra hours we’re working in a Leap Year or our lifetime, there’s a clearly defined argument for the cause. It’s important to note that part of what makes this initiative so compelling is how Zappos brought the story and mission of #TakeTheLeap to life.

Microsite 92

Microsite Stats Newsletter Education 92

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. remember, websites need to be lead generators; not online brochures. Flexible lead scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Bluetext

MAY 27, 2019

Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. The Gov Transformers campaign achieved several important goals.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Content Marketing Institute

FEBRUARY 5, 2019

In fact, a recent study by Turner Ignite and Realeyes found they make viewers more likely to consider the featured brand when it comes time to make a purchase (compared to traditional 30-second ads). And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. Click To Tweet.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Convince & Convert

MAY 19, 2016

Described on the U by Kotex microsite as “part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. And we’re only getting started.”.

Ideal Customer Profiles 88

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 88

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. Case Studies. Media Kits. Today there are millions (maybe billions?) of PDFs living on the Internet.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

BenchmarkONE

NOVEMBER 21, 2019

52% of agencies use social media platforms. 45% of agencies use social media scheduling tools. Case in point: referrals and charging clients, both of which tell us a lot about how marketing agencies are operating. Social Media. 3% say it’s case studies. And here’s what agencies are using. Job Boards.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SnapApp

JULY 16, 2012

Is it one of your goals to drive referral traffic from your blog to your social media sites? Attracting and engaging your audience on your blog isn't always the easiest thing to do - but have you stopped to think about what embedding an interactive quiz or sweepstakes into your posts could do for this blog (and your social media sites)?

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

readwrite

MARCH 9, 2017

Here are the key takeaways based on our data and case studies. You may not think a VR campaign would be straightforward for insurance, alcohol, kitty litter, or even fast food companies, but we have seen brands from all verticals bring audiences into their narrative through this immersive media format.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Reason 5: Marketers also start curating so they can stay up to date on competitor activities, issues facing their customers, brand commentary, and discussions in social media.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

The ROI Guy

DECEMBER 10, 2011

According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year. More personalized and relevant content also ranked as more effective, including the use of case studies (70%) and videos (61%). Why the proposed solution?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Hubspot

MAY 1, 2017

How do you take advantage of someone’s habits without letting them know you’re studying their lives?”. Considering that the average online reader loses interest after about 15 seconds , personalizing your mixed media content is an interesting and often effective approach. “I It’s an interesting case study.”. The Example.

Personalization 100

Personalization Brand Identity Branding Planning 100