xiQ

MARCH 26, 2020

This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. . Leverage email, social media, and online communities to share your content. Build portals or microsites to connect with your clients. Establish thought leadership through email campaigns.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Convince & Convert

NOVEMBER 6, 2015

By bringing the stories and accomplishments of real women to life, Lean Cuisine’s video evokes a range of emotions in a way other mediums cannot. From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). For dimension, the top level measure is source/medium. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. Social media sites (e.g., Other company or product websites or microsites (mostly for large organizations). The short answer? Partner websites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. Social media sites (e.g., Other company or product websites or microsites (mostly for large organizations). The short answer? Partner websites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Atomic Reach

JANUARY 9, 2019

Brand: Medium. Every article is categorized; when signing up to Medium you pick topics that interest you so if you are not in the mood to read about business today you can scroll down to something else such as technology. The copy includes a social media hashtag to connect with their audience and build a community. Why it works.

Examples 45

Examples Copywriting Microsite Newsletter 45

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. And their in-house services include content marketing, videos, copywriting, social media, and more. Case Study: WEBARQ built the digital presence of Sari Roti using content marketing, social media, online ads, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Bluetext

MARCH 18, 2020

Bluetext, a leading branding company, worked with the Graduate Management Admissions Council (GMAC) to develop a microsite to invite top-of-funnel business school candidates to learn about what is available to them in the world of graduate business schools.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Most commonly, traffic comes from search engines, paid advertisements, social media shares, and referrals from other websites. Microsite. Mobile & Social Media.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

readwrite

MARCH 9, 2017

You may not think a VR campaign would be straightforward for insurance, alcohol, kitty litter, or even fast food companies, but we have seen brands from all verticals bring audiences into their narrative through this immersive media format. This all demonstrates deeper engagement with the medium. Brands are seeking more eyeballs.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Bluetext

MAY 27, 2019

Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. The Gov Transformers campaign achieved several important goals.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Sprout Social

JANUARY 22, 2020

billion media impressions in the first 24 hours , not to mention an absurd 9 Cannes Lions for REI’s PR agency, Edelman. . As impressive as those results are, the initial shock value of REI’s business counter-intuitive stand drove much of the media interest.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Bluetext

JANUARY 8, 2019

That helps explain the endless number of social media platforms available to us. We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.” Learn how Bluetext can help you make the most of the top marketing trends for 2019.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Bluetext

JANUARY 8, 2019

That helps explain the endless number of social media platforms available to us. We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.” Learn how Bluetext can help you make the most of the top marketing trends for 2019.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

The Point

JUNE 1, 2010

You don’t have to be plugged into the new media scene to know that digital games are HOT. Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. Increase traffic, “stickiness” and repeat visits for a campaign microsite.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Bluetext

JANUARY 13, 2019

Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. Medium Title: Medium Content: The post Personalization as a Marketing Boost appeared first on Bluetext.

Personalization 32

Personalization Planning Work Management Marketing Management 32

Content Standard

JULY 19, 2016

“Print is still a top-of-funnel medium,” said Andy Blau, senior vice president of finance and advertising at Time Inc., Here are some ways easy ways to accomplish this: Microsites and Landing Pages. in an interview with the American Marketing Association.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

Bluetext

AUGUST 21, 2019

As the world of paid media continues to grow, banner ads have evolved alongside. As a result, GMAC saw a 153% increase in website content clicks and 400,000 more microsite visitors. . Medium Title: Medium Content: The post The State of Banner Ads appeared first on Bluetext. Nowadays, banner ads are just downright pretty.

Banner Ads 21

Banner Ads Banners Paid Search Agency Ads 21

Bluetext

SEPTEMBER 26, 2019

United to create a multi-touch, multi-channel campaign to deliver messaging across multiple digital channels, social media, email, and microsites. Medium Title: Medium Content: The post A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand appeared first on Bluetext. See how Bluetext partnered with D.C.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

readwrite

JULY 3, 2009

So far the only two sponsored links we’ve seen cycle through our sidebars have been to the ad network Federated Media’s Microsoft microsite ExecTweets.com (aggregating Twitter messages from corporate executives) and Universal Studios’ CinemaTweets.com, promoting the allegedly offensive forthcoming gay-face movie Bruno.

Paid Search Agency 40

Paid Search Agency Ads Microsite Aggregators 40

Bluetext

JANUARY 13, 2019

Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. Medium Title: Medium Content: The post Personalization as a Marketing Boost appeared first on Bluetext.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. Tip: Like with other mediums, glean inspiration from those who’ve done it before.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Sales teams have pivoted to chat to grow their pipelines, while customer service teams are leveraging this medium to manage the increased demand for support. For most of us right now, our business's online presence is our business.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. And, as with any new marketing medium, be sure to perform a few short test recordings prior to starting your podcast. Engagement : Track how listeners engage with your podcast on social media.

B2B 176

B2B RSS Microsite Skype 176

Martech

OCTOBER 4, 2022

“With the rare exception of a Hamilton on Disney+, there’s a reason why live Broadway shows videotaped and then shown on a screen never has [sic] been really successful — much is lost in the translation to a different medium.”. Event marketing. Data collection, analysis and activation.

Enterprise Management 112

Enterprise Management Marketing Management Budget Programs SIC 112

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Bluetext

OCTOBER 12, 2023

Regardless your communications strategy is critical, both in the language you use and the mediums you announce upon. Resist the urge to chase vaporware press releases and quick-hit fluff announcements you think will appease some anonymous social media poster complaining about the stock price.

PR 42

PR Press FAQ Thought Leadership 42

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Content Marketing Institute

MARCH 15, 2018

Keeping up with what’s new and exciting in social media can feel like a sprint. The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. When you set up your company account, your Twitter followers auto-follow you on Medium.) Facebook Live.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Emails — Email is a one-to-one medium. What can you do online? Be sure to give your audience a way to subscribe to get updates either via RSS or email. What can you do via the phone ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120