Summary: marketing performance measurement can start with simple response tracking, and grow in stages to show business impact, track the buying process, optimize results and demonstrate strategic alignment. Each stage adds new data, systems, measures and processes. Measure Response. This post will give you a brief summary. MORE >>

Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Like Twitalyzer , Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Their data is used by applications such as Co-Tweet , HootSuite and others. Overall. MORE >>

There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). If the picture isn't enough reason to attend, the Webinar will also present four essential metrics of stage-based marketing measurement. And, here's a funny picture. MORE >>

But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Top visiting organizations (measure of targeting effectiveness). MORE >>

I’ve written on this blog before about ROI ( Return on Influence ) as has Aaron Pearson ( Dare we measure ROI? The subject warrants discussion as B2B companies are devoting more resources to social media and in particular working to discover and measure what matters — the people, messages and sources. Will it be perfect? MORE >>