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Wednesday, July 29, 2009
Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. Impact and ROI As we’ve discussed in previous articles in this series, clear expectations are critical to your measurement efforts. Olivier Blanchard makes the point about ROI being a strictly financial measurement (vs.
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Monday, July 27, 2009
Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. To create a measurement plan without losing your marbles, you’ll need to follow three simple steps: get in the right frame of mind, wrap your head around the goals, and break things down into manageable metrics.
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Monday, February 2, 2009
In this sixth installment, I discuss measurement. . Measure What Counts. There has been discussion about how to measure social media and can it truly impact your bottom line. In the end, it’s measuring what counts for your business. . Here are some basic points to measure: . Copyright 2007 by noblelgnoble.
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Wednesday, August 4, 2010
Measurement : 34% of B2B marketers said they were not measuring social success at all versus just 10% of B2C respondents. Website traffic, brand awareness, engagement with prospects and engagement with customers are the leading metrics used to measure the success of social media for B2B companies. Source ). Source ). Source ).
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Sunday, February 21, 2010
Here are three reasons why this “no need to measure&# view is an irresponsible position: . Let’s examine the argument that you don’t measure the value of a company car, or email so insisting that we measure social media is a double standard. . Which is EXACTLY why you MUST measure. This is lunacy.
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Sunday, July 19, 2009
Measure Return on Conversation." Social Media ROI measures - Influence and Mention" "Social Media ROI: The Currency is Content.". Second, you CANNOT measure ROI with any parameter other than money. no longer have an excuse to measure page rank and call it ROI. This is what real ROI looks like. Except if you're in Canada.
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Friday, March 19, 2010
In general, there are two schools of thought on social media ROI: some think it really must be tied to revenue and profits to be meaningful; others argue just as passionately that different measures are appropriate depending on the program objective. Another eConsultancy post listing ten specific ways to measure social media success.
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Thursday, September 3, 2009
Incidentally, the MPA also argues that time alone isn’t the best measure of advertising value, since some media are more influential with their consumers than others. Tags: marketing measurement advertising effectiveness social media m sitting on a panel next week that will discuss long-term marketing trends. for email. to 18.5%
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Monday, April 12, 2010
The blogosphere is buzzing about the new social media measurement platform SAS Institute Inc. Text-sensitive analysis — I had the opportunity to review several social media measurement platforms over the past few months including market leader Radian6. announced yesterday. And what is so special about this announcement?
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Tuesday, May 18, 2010
Customer experience, channel integration or marketing measurement? You could argue this supports the case I made in my last two posts that marketers haven't invested in measurement because they have other priorities. You might see a bit of a pattern if you look hard enough: integration and measurement show up in four of top six cells.
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