DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. What do I need to do to buy it? How will it make my life better?

B2B 130

B2B CAN-SPAM Press Click Rate 130

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

SmartBug Media

MARCH 30, 2023

If you’re trying to increase sales and e-commerce conversion rates, a vital step to take is to audit and optimize your website to make the shopping experience simple and enjoyable. Getting to know your audience and how they shop is key to optimizing your website for higher e-commerce conversion rates. percent worldwide in 2023.

Conversion Rate 98

Conversion Rate Optimization Conversion Marketing Websites 98

ClearVoice

APRIL 5, 2024

What is a Content Audit? A content audit is a look at what content you currently have published, how it’s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. A content audit will tell you exactly what needs fixing and what doesn’t.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Litmus

NOVEMBER 27, 2023

From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Let’s take a moment to talk about what’s happening now. What marketers should do now The warnings about Google’s account closures came thick and fast before Dec.

Marketing & Strategy 114

Marketing & Strategy Opt-out CAN-SPAM Work Management 114

SmartBug Media

MARCH 29, 2024

The best way to determine what’s causing friction is an e-commerce CRO audit. Why Does Conversion Rate Optimization Matter? Narrowing that large field down to a few is part of conversion rate optimization. Narrowing that large field down to a few is part of conversion rate optimization.

Process 59

Process Conversion Rate Click Rate Optimization 59

Marketing Insider Group

AUGUST 28, 2023

It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. According to 49% of marketers, organic search has the best ROI of any marketing channel.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

seo.co

APRIL 26, 2023

Then you may need to bring on board a Conversion Rate Optimization Agency or CRO to address the problem. But what should you look for in a top-flight CRO? These are usually professionals who have spent many years optimizing conversion rates for their clients in all industries. What’s the point of checking out several CROs?

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ad Agencies Multivariate analysis 97

Litmus

JULY 13, 2021

Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. Enter: the bounce. An email bounce is the technological equivalent to getting a letter marked “return to sender.” What is a hard bounce?

Deliverability 107

Deliverability CAN-SPAM Marketing Management Stats 107

SmartBug Media

OCTOBER 12, 2022

But without routinely checking your “Contact Us” page analytics and finding ways to improve, you could eventually see your conversion rate plateau—or even decrease. So how can we encourage that conversation and increase our conversion rate with quality leads? How your form is displayed can greatly impact your conversion rate.

Contacts 84

Contacts Optimization Conversion Conversion Rate 84

Hubspot

SEPTEMBER 9, 2020

Email marketing seems like an easy win for your inbound marketing strategy. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Have you checked your Sender Score? Use the steps below to get started.

Deliverability 95

Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

ClearVoice

FEBRUARY 25, 2023

Let’s look at content cannibalization and how to fix it. What is content cannibalization? This problem can be exacerbated by the fact that brands in niche markets tend to create content on the same few topics over and over again. Learn what Google looks for regarding duplicate content. As it turns out, it is.

SEO 97

SEO Content Keywords Tagging 97

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. An email audit is extensive examination of email marketing processes to evaluate their effectiveness.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. But digital marketing experts disagree.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Leadspace

JUNE 28, 2021

For B2B marketers, seeing low conversion rates, high email bounce rates, and poor pipeline velocity can be extremely frustrating. While data management can be a complicated, time-consuming process, regular data cleansing is core to successful B2B sales and marketing. Is it mistargeted content? Faulty targeting?

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. In this article Overview B2B Data Types What Is Data Cleansing?

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

ClearVoice

NOVEMBER 3, 2023

Even though you can’t live without it, many don’t understand how it works — and some aren’t quite sure what it even is. In this way, technical SEO enables your entire content marketing strategy. Your crawlability strategy can focus on using robots.txt, managing your crawl budget, and identifying and fixing crawl errors.

SEO 52

SEO Work Management Tagging Marketing Management 52

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Marketing Graham

SEPTEMBER 6, 2020

Marketing is broken. It’s important to check and fix errors and bad decisions. Like a Formula 1 Pitstop Crew, you can fix and boost your performance quickly if you know where to look. Here is how you fix low traffic from social media. Here is how you fix low traffic from social media. Well, bits of it.

Paid Content 52

Paid Content Lead Generation Paid Search Agency Lead Scoring 52

SalesIntel

SEPTEMBER 16, 2022

You may not be a professional marketer, but it doesn’t take a genius to understand that you need to keep clients engaged for your business to stay afloat. When emails bounce, it’s a lose-lose situation for both you and your client. What is Email Bounce Rate? Why Do My Emails Bounce?

Effectiveness 52

Effectiveness CAN-SPAM Ideal Customer Profiles Dwell 52

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Surely there was a button I could push that would fix all of our deliverability and engagement issues!

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Biznology

SEPTEMBER 30, 2019

As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. million small businesses in the United States, and the economy is growing at a rate of about 3.4 Tracking online marketing is usually pretty straightforward. There are about 30.2

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Biznology

NOVEMBER 12, 2020

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. It doesn’t matter whether we’re talking about enough Aqua-Net to punch a hole in the ozone layer or more recent favorites like “jeggings,” what’s hot sometimes becomes what’s not. Intentional Deletion.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Stevens & Tate

JULY 22, 2022

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. This data includes how visitors found your site, what they did, and whether or not they converted. This data can help you understand what you need to improve. Improve The User Experience.

Analytics 129

Analytics Marketing Websites Tools Marketing Analytics Tools 129

ConvertKit

JUNE 15, 2021

If you see a sudden and dramatic drop in your open rates, don’t panic. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. Nevertheless, lower open rates could signify a larger issue, whether it’s your marketing strategy or something as simple as an HTML error.

Open Rate 88

Open Rate Deliverability CAN-SPAM Domain 88

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . What factors affect email deliverability? Send frequency . Email content and format.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

Valasys

OCTOBER 2, 2023

Understanding the Importance of Local SEO What is Local SEO? Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Ensuring Fast Loading Times Optimize your website for quick loading times to prevent users from bouncing off your site due to slow performance.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Scoop.it

JANUARY 19, 2023

But how do you know what the problem is? Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. When is the time to call in the experts?

Traffic 91

Traffic Organization CTR Lead Scoring 91

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “ How to Measure Digital Marketing Metrics and ROI ,” but here we’re going to get into the nitty-gritty of website metrics specifically.

Marketing Websites 133

Marketing Websites Planning Digital Marketing Funnels Word of Mouth 133

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. Fortunately, an SEO audit can show you how you’re doing and what needs to be improved. What Is an SEO Audit?

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

FunnelEnvy

JANUARY 23, 2023

Now that the digital marketing space is maturing, the focus is increasingly on the finer details of digital experiences. Most marketers already recognize the importance of major pillars like email, social media, and web design. Plenty of different software and service options are available to help organizations in need.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Digital Marketing Funnels 73

Litmus

SEPTEMBER 27, 2021

In all of our research, we noticed an interesting pattern: Many of the technologies and behaviors that are known to improve deliverability are actually used at higher rates by brands that have been blocklisted than by brands that haven’t been. It’s a checklist for deliverability success and the safeguarding of future email marketing revenue.

Deliverability 104

Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

SalesIntel

MAY 17, 2021

If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability. Deliverability is another area that you should focus on to reduce the bounce rate. The list goes on.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

ClearVoice

MARCH 23, 2021

What is on-page optimization? Making sure your website is fast enough so users don’t bounce. However, it’s important to note that your perfectly optimized and well-written tags aren’t always what Google shows when choosing your page to rank in their search results. Uploading a sitemap to Google Search Console.

Optimization 111

Optimization Lead Scoring Lead Ranking Keywords 111

Litmus

AUGUST 15, 2019

Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” Deliverability is not the same as delivery rate. The biggest mix-up we see when we talk to customers is that deliverability is discussed in terms of delivery rate. So what does this mean?

Deliverability 52

Deliverability CAN-SPAM Work Management Marketing Management 52