FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Optinmonster

APRIL 12, 2024

This wisdom also applies to sales conversations and marketing. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. As a result, you can rest assured your case studies are going to resonate with your target market.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Zoominfo

FEBRUARY 28, 2021

There’s more to prospect contact data than phone numbers, job titles, and company pain points. But what if I’m already using sales, lead, or market intelligence ? Do I really need to add another type of intelligence to my data strategy? What is Relationship Intelligence Data? Reach new buyers before competitors.

Ad Building 130

Ad Building Budget Programs Work Management Outreach 130

Zoominfo

FEBRUARY 28, 2021

There’s more to prospect contact data than phone numbers, job titles, and company pain points. But what if I’m already using sales, lead, or market intelligence? Do I really need to add another type of intelligence to my data strategy? What is Relationship Intelligence Data? Relationship vs. Customer Intelligence.

Ad Building 130

Ad Building CRM Budget Programs Work Management 130

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Is there a new research study showing new data on a certain area of interest? What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Content marketers find it challenging to produce 10x content, but it’s not impossible. All your competitors are in the content marketing game, and most understand that the success of content relies on its value. Quick Takeaways. Image: CMI. 10x Content Origins.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. That’s what sentiment analysis is all about.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Leadspace

DECEMBER 14, 2021

This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — for better lead to account matching, classification/scoring, context and insights.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy.

Social Media 123

Social Media Examples Work Management Media 123

Brandwatch Marketing

JULY 6, 2022

However, bear in mind that these free tools are not an alternative to enterprise tools, such as Brandwatch Analytics , aimed at helping advanced businesses discover, analyze and make sophisticated use of all their social data (not just Twitter). It allows you to take your data to a more detailed level.

Twitter 139

Twitter Analytics Tools Best Practices 139

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? Price: Marketing Hub Professional: $800/mo. Below is a screenshot of an analytics report HubSpot provides.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Leadspace

DECEMBER 14, 2021

This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — for better lead to account matching, classification/scoring, context and insights.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Salesforce Marketing Cloud

AUGUST 24, 2023

I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Sure, spreadsheets are useful for small projects, but they can be cumbersome when dealing with complex sales data. Sales dashboards to the rescue. See how it works What is a sales dashboard?

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Convert

JULY 28, 2021

SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life of its own. What’s the future of SEO? Let’s try to figure out.

SEO 145

SEO SERP Trends Keywords 145

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Marketing Insider Group

SEPTEMBER 15, 2020

Considering that most of the content consumption occurring on our platform is being initiated by by a balanced mix Financial, IT , HR, Sales and Marketing professionals, seeing the sudden flurry of Legal activity reminded us of two things: COVID-19 was changing everything. The audience is forever evolving. All of this made me curious.

Work Management 217

Work Management Content Marketing Management Paper 217

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Pam Didner

JULY 21, 2020

Try to understand the type of presentations they like to see. Try to understand the type of presentations they like to see. Most executives value visuals and graphs more than words. I’d recommend that you determine what you want to convey and translate those thoughts into meaningful visuals and graphs.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

seo.co

MAY 6, 2021

Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy. A comprehensive SEO report summarizes important data, gives insights on the noticeable fluctuations, and provides valuable suggestions. With the total number of websites reaching over 1.8 SEO Reports.

SEO 105

SEO Template SERP Keywords 105

TrustRadius Marketing

JULY 29, 2022

For many professionals, modern data analytics may make them wish they’d paid more attention in middle school math class. Mathematical concepts like “discrete data” and “continuous data” now form the foundation for the business world’s information environments. What is Discrete Data?

Analytics 52

Analytics Analysis Efficiency Software 52

Atomic Reach

JULY 11, 2023

If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. RAD AI has invested in learning what makes TikTok tick so we can develop high-quality, high-performing creative strategies for our clients and deliver them winning influencer marketing campaign results.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

SmartBug Media

OCTOBER 4, 2019

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow. From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

SmartBug Media

JANUARY 10, 2022

Lucky for marketers, HubSpot has an array of marketing automation features that allows you to not only keep track of these constant changes, but also to update them in real time. HubSpot also released custom reporting that allows you to capture the information you need in a variety of visuals.

Hubspot 96

Hubspot Lead Ranking Sales Management Practices 96

Hubspot

OCTOBER 30, 2018

As a marketer, data is your lifeblood. To gain support for your new idea or prove the value of your most recent campaign, you need data backing it up. But, for many people working in a primarily creative role, pulling and analyzing data can be a challenging task. What is Google Data Studio?

Google 101

Google Marketing Analytics Tools Marketing Report Press 101

Moz

DECEMBER 9, 2019

The prerequisite for success here is having a piece of content that is new, newsworthy, and most likely data-driven. We use BuzzSumo data as the starting point for developing these interactive elements. For this piece, the focus will be on looking at data pulled from their Influencer and Shared Links APIs.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Is there a mobile version of YouTube Creator Studio?

Youtube 116

Youtube Copyright Paid Search Agency Work Management 116

Hubspot

DECEMBER 27, 2018

And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience. That's right -- PowerPoint can be your best friend when it comes to visual content creation. Don't be shy.

Template 101

Template Banners Budget Programs Paid Search Agency 101

Bluetext

JUNE 30, 2023

Ever wish you had a magic tool to help communicate trends, patterns, and insights based on complex data sets? Luckily, that tool exists, and it’s something you’ve already seen and used in its most simplistic form – data visualization. This data visualization example is rudimentary but effective.

Marketing AI 26

Marketing AI Storytelling User-Generated Content Lead Ranking 26

Choozle

SEPTEMBER 29, 2021

The demand on marketers to leverage campaign data and tell its story is higher than ever. Choozle understands how challenging it can be to pull data from multiple sources and the amount of work it takes to showcase campaign performance through data. What are Detailed Reports? Scheduling and Alerts.

Features 52

Features Ad Frequency Cost Per Thousand CPM 52

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113