Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

OCTOBER 19, 2011

One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. The answer is always a bit different depending on the product or service. So there you have it.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Related posts brought to you by Yet Another Related Posts Plugin.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

Paid Search Agency 100

Paid Search Agency Network Marketing Social Networks Advertisements 100

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar featured Eric T.

ROI 50

ROI Psychographics Webinar Metrics Paid Search Agency 50

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone? We all make mistakes.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Email this to a friend?

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. There is NO Passive Marketing with Social!

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

AUGUST 12, 2009

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. With Twitter!! In fact we even won our first engagement over Twitter – so watch out DellOutlet we are gaining on you fast!

Advertising Agencies 100

Advertising Agencies Social Media Paid Search Agency Segmentation 100

Buzz Marketing for Technology

JANUARY 19, 2011

Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. I was shocked to learn that this company actually hired one of these Marketing Interns just to “Do Twitter for us” into a role they dubbed a “Twintern”. OMG I almost fell off my chair!

Case Studies 100

Case Studies Twitter Case Study Facebook 100

Buzz Marketing for Technology

MARCH 4, 2009

No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. Tags: social media Content Marketing Blogging. So what can you do?

Digg 100

Digg Blogger Inbound Marketing Stats 100

Buzz Marketing for Technology

JANUARY 20, 2016

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Business Social Media Webinar Metrics 100

Buzz Marketing for Technology

NOVEMBER 13, 2015

This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Communities Social Media Webinar Metrics 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

AUGUST 20, 2009

Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes! I always felt marketing needed serious lead time to ramp up on any major strategic shift.

Planning 100

Planning Advertising Agencies Webinar Metrics Social Networks 100

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media. Tweet This!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

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Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

JANUARY 5, 2015

This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum! In Mike’s case, he has 160 markets to evaluate, while Andrew has 120.

Practices 100

Practices Best Practices Webinar Metrics Social Media 100

Buzz Marketing for Technology

SEPTEMBER 17, 2015

This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft. To get a copy of the slides or to listen to the replay, please click here.

Service 100

Service Paid Search Agency Companies Leads 100

Buzz Marketing for Technology

NOVEMBER 2, 2011

Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce.

Facebook 100

Facebook Twitter Ideal Customer Profiles Social Media 100

Buzz Marketing for Technology

AUGUST 4, 2009

This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going.

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Buzz Marketing for Technology

DECEMBER 5, 2014

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). If content is king, then analytics is queen – Content marketing will continue to be “king”, and to stay competitive companies will need to become more efficient with their social analytics.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

FEBRUARY 17, 2016

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! To get a copy of the slides or to listen to the replay, please click here.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

JUNE 1, 2015

This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx. To get a copy of the slides or to listen to the replay, please click here.

Social Media 100

Social Media Webinar Metrics Consulting Segmentation 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

DECEMBER 15, 2008

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!

Brand Identity 100

Brand Identity Branding Forrester Twitter 100

Buzz Marketing for Technology

OCTOBER 5, 2016

Just look at history: If the NSA, the CIA, JPMorgan, Morgan Stanley, Target, LinkedIn, Twitter and Home Depot can’t secure financial data or data about identity, then no one can. “I think that big, open public blockchains are the most secure way to move and store and manage anything of value than anything we’ve ever created.

Linkedin 180

Linkedin Twitter Course Cost 180