Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

illumin

FEBRUARY 6, 2024

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Does SMS marketing work?

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Webbiquity

FEBRUARY 20, 2020

You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. The messaging should be consistent and conducted through all marketing and promotional efforts. For you, the common “hook” is exclusive discounts and promotions as a baseline.

Newsletter 91

Newsletter Template Email Marketing Design 91

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 130

Marketing AI Paid Search Agency Generation Enterprise Management 130

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Quick Takeaways.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. Quick Takeaways. The Orange Dot by Headspace.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition.

Case Study 90

Case Study Case Studies Work Management Studies 90

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. The exact shape of this new digital marketing era is yet to be defined. Understanding the role of each paid media channel in your GTM strategy.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Stevens & Tate

SEPTEMBER 27, 2022

The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home. As such, it’s important that you stay up to date with the latest real estate marketing trends.

Trends 104

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 104

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. The platform allowed me to meet and chat with someone who lived across the globe, in a different time zone, while feeling like he lived right down the street. Get the daily newsletter digital marketers rely on.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. The platform’s largest creators drive millions of views in a matter of days. These aren’t just one-off success stories, either. Published on 1.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing?

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Martech

MARCH 14, 2023

The app charged a fee for users to upload a photo of themselves that would then be altered to include the digital fashion item so that they could post it on their social media. This is worthless to me — as I can easily alter an image of myself or snap a photo through an AR lens. Yes, Porsche!) aren’t the same.

Paid Search Agency 131

Paid Search Agency Web 2.0 Advertising Agencies Bundling 131

Navigate the Channel

JULY 21, 2023

Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. According to published reports, Apple’s media spend was estimated at $1.8

Marketing AI 65

Marketing AI Product Ad Building Planning 65

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 100

Marketing AI Training Generation Budget Programs 100

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. During the past couple of decades, the world has come to embrace the digital sphere — and many new platforms and tools along with it. Social Commerce.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Let’s dig in.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. Create meaningful, authentic marketing strategies.

Planning 174

Planning Paid Search Agency Work Management Social Media 174