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Seven of the Best Tactics to Generate B2B Leads

Webbiquity

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Guest post by Nadia Basaraba.

Tactics 324
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On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! One thing that caught my attention recently was a discussion of the “ Tweetchat ” Event – using Twitter to conduct a conversation between participants with virtually no cost and not requiring an events platform.

Twitter 363
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 312
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Who should own lead generation for a complex sale?

markempa

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Marketing rarely generates a sufficient volume of qualified leads. It’s not because marketing can’t or won’t.

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7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Prospecting is an early and critical stage in the sales process.

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Drive More Sales: Seven B2B Marketing Automation Tips With Five Examples

Webbiquity

After all, automating processes doesn’t “just” allow you to save time and money. But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success. B2B sales don’t happen overnight.

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Nine Brand Promotion Tactics You Can Use Without Spending a Fortune

Webbiquity

Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Marketing your brand effectively starts with careful planning and setting a budget. Develop Email Marketing Campaigns. Guest post by Daria Masson.

Promotion 343