KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Advanced SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. A few relevant backlinks are far more helpful than thousands of low-quality links. How is it measured?

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. Their main job is to deliver relevant results based on user queries, and they account for 70.6%

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Brightedge

AUGUST 17, 2021

Additionally, because there are usually more keywords relevant to your brand than time to optimize for them, it’s important to identify and prioritize the keywords that have the most potential to drive motivated people to your website. By performing SEO rank checking, you can gather valuable insights, like: SERP POSITION.

SERP 96

SERP SEO Keywords Click Rate 96

Marketing Insider Group

JULY 24, 2023

By using keyword clustering, we can make sure our content ranks high across a bunch of relevant keywords, giving us more visibility in search results. By grouping related keywords together, you make your page seem more relevant and raise your chances of climbing up the ranking ladder. That’s where keyword clustering comes in.

Keywords 227

Keywords SERP Eye-Tracking SEO 227

Brightedge

FEBRUARY 4, 2021

We know Google is constantly testing and changing their algorithm with the goal of creating the best user experiences and providing the most relevant search results. The SERP landscape is also constantly changing and has evolved dramatically over time. Tags: google serps, universal results Blog Category: Technical SEO

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. Reviewing the Top SERPs for Your Keyword Once you’ve got your topic and keywords , it’s time to play detective. Dive into the top search engine results pages (SERPs) for your keyword. Yes, better. But how do you decide?

SERP 247

SERP Keywords Eye-Tracking Planning 247

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. The SERP landscape is also constantly changing and has evolved over time. However, Google doesn’t only update the results.

SERP 52

SERP Trends Mobile Marketing Youtube 52

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey. All of this has transformed the buyer.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. The types of links that do impact your position on the SERP are called backlinks.

Process 104

Process SEO B2B Marketing Lead Scoring 104

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Marketing Insider Group

APRIL 10, 2023

ecommerce market. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. digital retail sales.

PPC 283

PPC Paid Content eCommerce Allocation 283

Conductor

FEBRUARY 3, 2022

As marketers, we know that agility drives success, particularly when it comes to SEO. Organic marketing is pivotal to driving traffic to your website, with 57% of B2B marketers saying that SEO generates more leads than any other marketing initiative. Want to see what Conductor can do for your organic marketing strategy?

SERP 59

SERP Features SEO Curation 59

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. The relevance and quality of your content drives it.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. While AI still won’t take your marketing job , it can help you be more productive. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Brightedge

MAY 7, 2021

SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). 93% of digital marketers are investing in paid ads. What is SEM? What does SEM stand for?

SEM 69

SEM SERP SEO Lead Scoring 69

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Marketing Insider Group

JANUARY 8, 2024

At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen. Quick Takeaways Effective ChatGPT prompts, as used by 67% of marketing executives, significantly enhance AI’s content creation capabilities.

Marketing AI 252

Marketing AI Ethics Content User-Generated Content 252

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. The search engine breaks down queries like these to give people the most relevant result. And relevance is fundamental to SEO success.

Intent 194

Intent Optimization Google SERP 194

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Youtube 329

Youtube Marketing & Strategy Marketing Strategy Planning 329

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. This method is one of the most important strategies for LinkedIn marketing. Use these additional tips to find the best ones for you: Don’t use too many of them.

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. Top stories in marketing technology this week: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. What it is. What it is. Before you go.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Bluetext

JANUARY 21, 2022

Marketers often approach their content strategy with the simple goal of conveying a message to their target audience. These Search Engine Result Pages (SERPs) are where users find results that the search engines deem to be the most relevant to the query. This is where SERP Features come in handy.

SERP 26

SERP Features Marketing Agencies 1 Paid Search Agency 26

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

Marketing AI 87

Marketing AI Google Lead Ranking Lead Scoring 87

Optinmonster

DECEMBER 20, 2023

You can use these for SEO, content development, and digital marketing. High volume often means high difficulty, like the keyword “ email marketing.” So, a quick look at the SERPs can reveal a lot. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent.

Keywords 92

Keywords Paid Content SEO Lead Ranking 92

Top Rank Marketing

FEBRUARY 14, 2024

Improved search rankings The quality of a page’s backlinks is one of the main factors search engines consider when awarding SERP placements. The more relevant, authoritative sites link to your content, the more trustworthy and useful Google will consider it. Authority is a great secondary consideration for your link building strategy.

Link Building 94

Link Building SEO Ad Building Lead Ranking 94

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Hubspot

OCTOBER 13, 2020

Product-exploration keywords are search queries potential customers use to discover, for any given purchase: What options are available to them across the market (e.g. The SERP tracker was a game-changer for HubSpot’s surround sound content marketing program as it made monthly reporting and tracking changes a matter of hours, instead of days.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Top Rank Marketing

MARCH 18, 2024

With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. What is Google SGE? using TikTok for search ).

Traffic 67

Traffic SERP Guidelines User-Generated Content 67