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“I don’t spend on social because I don’t understand it.”

Biznology

Photo credit: Wikipedia. Marketing is no different. Don’t tell me that companies buying TV commercials have any clue how a commercial is broadcast on a network or how the cable company decides which local commercials to overlay over the network commercials. This is faith-based marketing, not data-driven business.

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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. Let’s look at how marketers get value out of this approach to finding new customers. . To back up, what is this performance marketing thing, anyway? What a treasure trove!

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Learning from Comcast/NBC and Keith Olbermann

Biznology

Image via Wikipedia. But NBC is continuing to endure unwelcome publicity—even directed against Comcast, which I suspect would not want such publicity given its cable television business that regularly must deal with government regulation. Eventually the real story will come out and people will make up their minds.

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The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. While even the most advanced computing systems still take millions of years to crack military grade public-key encryption , the promise of the quantum computer is that it will crack even the most inscrutable private diplomatic cable instantaneously no matter the rock hardness of military-grade encryption used.

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