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Ethical Public Relations in the New Age of Wikipedia

Convince & Convert

David King , Founder and Director at Ethical Wiki , joins the Social Pros Podcast this week to talk about the impact Wikipedia has on social media in today’s world, the future of PR, and how companies can update their Wikipedia pages to more accurately reflect their corporation and their message. Please Support Our Sponsors.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia.

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Are you turning your marketing into PR?

Biznology

Photo credit: Wikipedia. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations. Some of you might be scandalized to here me urge you to turn marketing into PR.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.”

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Do you know how to operate in public?

Biznology

Image via Wikipedia. That might have worked once, but today, everything your company does can end up in a public venue, where it might look a lot worse than it does in the policy manual. Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance.

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Miley’s Hot Strategic Mess of Digital Marketing Success

Biznology

Photo credit: Wikipedia. Internet Marketing Public Relations Digital marketing digital strategy Miley Cyrus mtv video music award publicity Saturday Night Live' Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Actually, I want to take a swing. And that’s before album sales. A hot mess?

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Tracking Social Media ROI

Biznology

Image via Wikipedia. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. I'm starting to hear more an more people despair of being able to determine return on investment for social media.