Trending Sources

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

Video 92

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.

4 Content Marketing Productivity Killers

Modern B2B Marketing

Author: Dayna Rothman Being a content marketer is hard. In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. Content Marketing b2b Consumer

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest).

The Productive Marketer's Guide to Better Team Collaboration

Hubspot

How many different productivity tools do you use? Optimal productivity really boils down to efficient team collaboration, especially for SMBs. Check out the tips below on how to collaborate better, and more productively. The Productive Marketer's Guide to Better Team Collaboration. 1) Avoid designating a project manager. But guess what? Be honest.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Corporate Marketing Podcasts

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions. Podcasts Product Marketing Over 1.1

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. In the past, email marketing seemed to me to be a life-sentence. The post 5 of my favorite productivity apps appeared first on Biznology. Trello.

6 Phrases Secretly Sabotaging Your Team's Productivity

Hubspot

hour workday are actually only productive for about three hours. Given this data, it's more important than ever before for teams to make the most of their productive hours. We've compiled a list of seemingly innocuous phrases that could be secretly sabotaging your team's productivity. Phrases That Secretly Sabotage Productivity. 1) "I need that by the end of the day.".

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Marketing Implementation b2b customer marketing

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Mobile Marketing Considerations for B2B Product & Content Marketers

Captora

In this post, we focus on mobile and the impact it is having on the lives of B2B marketers. B2B marketers will need to create an engaging, consumer friendly experience on the phone very much like a B2C lifestyle business or a media company would. This demands  that mobile can no longer be an after-thought, but an integral part of the marketing strategy and plan upfront.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

How to Become a More Productive Writer: 7 Helpful Tips

Hubspot

These days, a lot of marketing roles will require you to dust off your writing skills at one point or another. How to Become a More Productive Writer: 7 Helpful Tips. 1) Find the right tools. My immediate goal was to help shape my productivity and measure my writing. Quite simply, you just run some productivity tests on yourself. Yes, we’ve all been there. to 3 p.m.,

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. 1) Read articles offline. It may not seem like a productive use of time now, but taking breaks has actually been proven to improve your productivity later by increasing alertness, concentration, and work speed. Productivity Daily TOFU

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Herein lies the opportunity. What’s next? Formalize. 

Essential Steps for Productive Creative Kickoffs

ScribbleLive

We recently conducted a survey of marketers and creatives to understand how well we all work together. Creatives and marketers had a lot of nice things to say about each other, too. And do marketers think creatives don’t follow briefs anyway? Roles: Whoever is driving the project on the marketing side should present the brief, but everyone should be free to give feedback.

5 Marketing Principles that Product Managers Must Know

Salesfusion

The post 5 Marketing Principles that Product Managers Must Know appeared first on Salesfusion. Product Marketing

Email Marketing 101: No-One Cares About Your Product

The Point

Unless your offer and product are one and the same and the call to action is “buy now,” no-one cares about your product. An email that focuses on the product, or the company behind it, or the brand, will simply read like a product brochure. Along the way you may convince people that your product/company/brand is wonderful, but precious few will do anything about it.

27 Email Hacks That'll Make You More Productive [Free Ebook]

Hubspot

But it turns out, it takes a thoughtful strategy to ensure your inbox isn't the mortal enemy of your productivity. With our latest ebook -- 27 Email Hacks That'll Make You More Productive -- we'll help you unburden yourself from the weight of email overload. Email Marketing Productivity Promothought that the best employees respond to emails immediately.

Video Marketing Considerations for Product & Content Marketers

Captora

As a result, now more than ever, companies are embracing technology to drive productivity, communication and their own internal processes. Marketing is not left behind as part of this transformation. Digital marketing and experience is defining the brand of more and more companies. For B2B marketers this means a few things. Enterprises have come a long way.

The 7 Deadly Sins of Product Demos

The Effective Marketer

My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. The full article is here:  https://medium.com/@danielkuperman/product-demos-that-dont-suck-46b33317d8f4#.yrgg4z958. Product Marketing Sales Enablement Uncategorized b2b demos saas sales enablementyrgg4z958. Enjoy!

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. Crossing The Chasm Marketing Soapbox Search Engine Optimization marketing SEO If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. For example, if you offer prospects a broad, educational white paper on trends in your product category, you’re more likely to generate a wide spectrum of leads, some more qualified than others, and many who are only mildly curious about your solution.

Buy 78

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Radius

As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics. The growth of the Martech stack and explosion in data has led to most marketers sitting on a wealth of information in the cloud across their CRM and Marketing Automation (MAT). How actionable is my data?

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. She is able to: Track every penny of her marketing investment and its business impact.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Trust. Transparency.

Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’?

Productivity Secrets for Savvy Small Business Owners

Vertical Response

Check out these productivity secrets to help you work smarter, not harder. 1.  Always being accessible can hinder productivity. Most emails can wait for a response; an immediate response is not worth your sanity (or your productivity). Organization makes you feel better and allows you to find things when you need them – this one is a mental and physical productivity tip!

22 LinkedIn Hacks That'll Make You More Productive [SlideShare]

Hubspot

Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. Social Media Inside Sales Productivity DailyThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. I'll give an example.

Optimizing Your Workspace for Employee Productivity [Infographic]

Hubspot

A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. There are a lot of physical changes you can make to an office space to maximize productivity, from wall colors to lighting to the work stations that each employee sits at. Organizing for Productivity. Want to learn how to be even more productive?

Content Marketing: Products vs. Services [Infographic]

Crimson Marketing

Corporate Marketing Other Interesting Topics Product Marketing b2b marketing content marketing marketing concepts marketing message marketing services marketing solutions product marketing targeted marketing ( Matt Mansfield/1000 Content Ideas ).