Trending Sources

Spring 2016 Product Release Highlights

Captora

Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels. New Product Release Highlights. Want to see a full product demo?

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

Video 91

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. They are one of the oldest forms of marketing, advertising, and branding. However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

4 Content Marketing Productivity Killers

Modern B2B Marketing

Author: Dayna Rothman Being a content marketer is hard. In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. Content Marketing b2b Consumer

Mobile Marketing Considerations for B2B Product & Content Marketers

Captora

In this post, we focus on mobile and the impact it is having on the lives of B2B marketers. B2B marketers will need to create an engaging, consumer friendly experience on the phone very much like a B2C lifestyle business or a media company would. This demands  that mobile can no longer be an after-thought, but an integral part of the marketing strategy and plan upfront.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest).

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. In the past, email marketing seemed to me to be a life-sentence. The post 5 of my favorite productivity apps appeared first on Biznology. Trello.

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Herein lies the opportunity. What’s next? Formalize. 

Video Marketing Considerations for Product & Content Marketers

Captora

As a result, now more than ever, companies are embracing technology to drive productivity, communication and their own internal processes. Marketing is not left behind as part of this transformation. Digital marketing and experience is defining the brand of more and more companies. For B2B marketers this means a few things. Enterprises have come a long way.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions. Podcasts Product Marketing Over 1.1

Content Methodology: A Best Practices Report

indicators (KPIs) for content marketing, and embraces a culture of constantly. Is Needed Irrelevant, Inadequate, or Non-Existent Measurement Content marketing investment is on the rise, with everyone from financial giant Chase. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. 1) Read articles offline. It may not seem like a productive use of time now, but taking breaks has actually been proven to improve your productivity later by increasing alertness, concentration, and work speed. Productivity Daily TOFU

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Marketing Implementation b2b customer marketing

How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Corporate Marketing Podcasts

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher.

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. 36 Which planning, production and workflow tools are you going to. In that time, we’ve. target.

A day in the life of a productive social media marketer

grow - Practical Marketing Solutions

The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Plus … it mentions {grow}, so how could I resist?

5 Marketing Principles that Product Managers Must Know

Salesfusion

The post 5 Marketing Principles that Product Managers Must Know appeared first on Salesfusion. Product Marketing

Email Marketing 101: No-One Cares About Your Product

The Point

Unless your offer and product are one and the same and the call to action is “buy now,” no-one cares about your product. An email that focuses on the product, or the company behind it, or the brand, will simply read like a product brochure. Along the way you may convince people that your product/company/brand is wonderful, but precious few will do anything about it.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. Crossing The Chasm Marketing Soapbox Search Engine Optimization marketing SEO If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Essential Steps for Productive Creative Kickoffs

ScribbleLive

We recently conducted a survey of marketers and creatives to understand how well we all work together. Creatives and marketers had a lot of nice things to say about each other, too. And do marketers think creatives don’t follow briefs anyway? Roles: Whoever is driving the project on the marketing side should present the brief, but everyone should be free to give feedback.

4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. The core of the product consists of one-to-one snapping and the one-to-group Stories feature. Add the fact that Snapchat users are predominately millennials and you have yourself an ad product that can make thirsty CMOs froth at the mouth. They’re pretty cool, and people seem to enjoy using them. Scarcity.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. She is able to: Track every penny of her marketing investment and its business impact.

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. This product is burritos.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Productivity Secrets for Savvy Small Business Owners

Vertical Response

Check out these productivity secrets to help you work smarter, not harder. 1.  Always being accessible can hinder productivity. Most emails can wait for a response; an immediate response is not worth your sanity (or your productivity). Organization makes you feel better and allows you to find things when you need them – this one is a mental and physical productivity tip!

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Trust. Transparency.

22 LinkedIn Hacks That'll Make You More Productive [SlideShare]

Hubspot

Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. Social Media Inside Sales Productivity DailyThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. I'll give an example.

Optimizing Your Workspace for Employee Productivity [Infographic]

Hubspot

A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. There are a lot of physical changes you can make to an office space to maximize productivity, from wall colors to lighting to the work stations that each employee sits at. Organizing for Productivity. Want to learn how to be even more productive?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’?