Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. They would be wise to follow the lead of Aimee Miller, Vice President of Marketing,  AppFolio , a property management software company. She is able to: Track every penny of her marketing investment and its business impact. Help her marketing team do more in less time. MORE >>

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex. MORE >>

Much has changed since then, especially in recent years, and it’s time to ask some tough questions about the relevance of Crossing the Chasm in this new world of long tail Internet marketing. Crossing the chasm is exactly the wrong strategy for many of the newest and most innovative technology products today, especially many cloud services and SaaS products. If you haven’t read  Crossing the Chasm yet, here’s a 1-paragraph primer:  Moore contends that innovative technology products sell first to a market of innovators and early adopters. Product Scope. MORE >>

Recent studies indicate that, while many companies were  asleep at the switch, Google+ has emerged as the killer platform for B2B social  media marketing. B2B marketers need to understand these four reasons that Google+ is the next  killer platform for marketing, and why it should be an important part of your  B2B marketing mix. Circlecentric Marketing. Google+ circles enable you and your B2B company to market in a more intimate  way to people who are following your company. And this is a  cornerstone of any marketing mix. Product Marketing MORE >>

Social Media + Content Production: What You Need to Know to Implement an Effective Program at Your Institution. Conferences & Events Content Production Social Media communications social media marketing UCDAPresentation at UCDA mélange conference in Montreal, 13-16 October in Montreal, Quebec. Implementing a social media program at your college or university is a big and sometimes overwhelming commitment. This session will cover some of the key areas to focus on when starting to think about and develop a social media program. MORE >>