Stevens & Tate

MARCH 10, 2020

It should come as no surprise that a strong mobile presence is indispensable in today’s market. Whether your company is just starting up or has reached the point of maintain a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your ecommerce business.

Mobile Marketing 83

Mobile Marketing eCommerce Budget Programs Mobile Advertising 83

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Mobile traffic, in particular, fell approximately 2%.

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). And by day 30, only 3.3% of Android users and 3.2%

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Hubspot

AUGUST 28, 2019

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly.

Order 93

Order Template Examples Effectiveness 93

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. We had an opportunity to speak to Ivy Shtereva , Director of Marketing at Yesmail , to gain further insight into how this is impacting content marketers.

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. of time to reach your potential customers.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. They also need to consider the rise of alternate mobile devices and the growing importance of voice search.

Trends 137

Trends Mobile Advertising Best Practices Work Management 137

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Nope, it’s not a typo.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Digilant

APRIL 8, 2021

As mobile apps utilize geolocation services to guide local business locations, cross-channel social media strategies inspire real-time product reviews. Multimedia-based posts today can determine a marketing campaign’s bottom line. Because we have so much mobile-bound data to work with, it can be tough to identify the most relevant.

Mobile Marketing 52

Mobile Marketing Cost per Acquisition Analytics Lead Scoring 52

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Stevens & Tate

SEPTEMBER 6, 2019

The mobile market has skyrocketed over the past decade. As such, it’s no surprise that businesses both big and small are focusing more and more on mobile marketing. At this point in time, the mobile market accounts for almost 75 percent of all digital advertising spending. Improve Your Local SEO.

Mobile Marketing 40

Mobile Marketing Tips Mobile Advertising SMS 40

Stevens & Tate

MARCH 4, 2020

Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Mobile Marketing is proving to be the fastest, easiest, and most accessible form of marketing today. Seniors, adults, and even teenagers have had experience dealing with mobile marketing in some shape or form.

Mobile Marketing 52

Mobile Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 52

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Biznology

DECEMBER 22, 2021

On the marketing privacy and security front in 2022, things are going to get worse – and better. Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. Get Your Privacy Policies In Order. operational.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Marketing Insider Group

OCTOBER 14, 2020

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. Culture is the new mandate for marketing.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. It will be important to implement a behavioral segmentation strategy to focus on the correct audience.

Deliverability 170

Deliverability Phishing Guidelines CAN-SPAM 170

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo is an extension of hyperlocal search marketing. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

illumin

FEBRUARY 6, 2024

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Does SMS marketing work?

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And in order to achieve that, you need buyer personas. And How Can They Help Marketers? Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. Understand Your Target Market.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Navigate the Channel

DECEMBER 7, 2023

The following five B2B marketing gaffes are among the most serious — and common — ones that companies can make, so do your best to avoid them. Limited Millennial Outreach If you keep up on marketing news, you know that millennials dominate the B2B world. Target millennials with unique marketing approaches.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

QuanticMind

FEBRUARY 21, 2019

These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile device. Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. Prioritize Mobile Web Design.

Mobile Marketing 40

Mobile Marketing Mobile Advertising SMS Top of Funnel 40

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 125

Marketing AI Work Management Effectiveness B2B Marketing 125

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

EMagine B2B Blog

AUGUST 22, 2019

The more mobile devices proliferated, the easier the argument became. But we shouldn’t get too comfortable, as I believe things are about to change again, including healthcare mobile marketing. The industry needs to adapt in order to thrive and it knows it. What Mobile Use Means for Marketing. Enter Quibi.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Advertising Mediums 40

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. Mobile: 4.4%. Most popular mobile opens. Webmail: 36.0% ?.

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Martech

FEBRUARY 17, 2023

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? Delivering relevant content to target customers is a key benefit that local or location-based marketing brings to the equation. Overall, spend on digital marketing was a staggering $77 billion.)

Mobile Advertising 106

Mobile Advertising Opt-in Marketing & Strategy Mobile Marketing 106

Lead Liaison

JULY 15, 2016

This number will only continue to rise as the B2B buyers increase with Millennial professionals who are well-versed in mobile technology. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens). Design Responsive Emails.

Mobile Marketing 48

Mobile Marketing B2B Marketing Landing Pages Lead Liaison 48

Lead Liaison

JULY 15, 2016

This number will only continue to rise as the B2B buyers increase with Millennial professionals who are well-versed in mobile technology. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens). Design Responsive Emails.

Mobile Marketing 48

Mobile Marketing B2B Marketing Landing Pages Lead Liaison 48