Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? Source: BrightLocal.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

ClickZ

JUNE 20, 2020

Majority of marketing professionals believed that BAU will return in a year. How many SEO tools do marketers use? Feed your curiosity and discover more on local SEO and strategies. The COVID-19 waves have brought upon a unique fashion of ebb and flow in the marketing sea. 12% use more than six SEO tools.

SEO 100

SEO Marketing Budget Trends Marketing & Strategy 100

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low. Learn more.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. Of course, search, like all other digital marketing tactics, continues to evolve. Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Content Marketer ).

SEM 100

SEM Paid Content Stats SEO 100

SmartBrief - Marketing

MARCH 5, 2024

And the stats back this up. They help improve skills and training, enabling employees to navigate changing market trends. Reviews impact purchasing choices, but they also boost a business’s online visibility and local SEO rankings (since Google pays attention to these things!). And guess what?

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Moz

MARCH 2, 2021

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. Why validate SEO best practices with data?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

BenchmarkONE

AUGUST 31, 2022

But that doesn’t mean you should no longer seek out local business for your storefront. . Small business owners and local businesses can benefit greatly from appearing in local searches. Optimizing your small business for local search allows your company to get more store visits, phone orders, bookings, and appointments.

SEO 65

SEO Marketing Websites Small Business Marketing Ideal Customer Profiles 65

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. When used in conjunction with other marketing strategies they can become one of your most powerful revenue streams. SEO Tribunal ). If you're not getting in one of those slots you are losing three-quarters of market exposure.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Pearl Digital Marketing

JULY 16, 2019

Local SEO isn’t important for every business in the world, but if you run a brick-and-mortar business or service-based business that serves a local geographical area then it is very important. Let’s answer the burning question – why is local SEO important for your business? What Is Local SEO.

SEO 56

SEO Ad brokers Stats Internet Marketing 56

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Check out a few stats here.

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

Scoop.it

OCTOBER 25, 2022

SEO plays a vital part in this picture, but quality content pitched well also drives posts to the top of search results. But it’s one thing to know good content boosts SEO, but it’s another to know exactly how well your content is working. Notable SEO Statistics in the First Half of 2022. What Is SEO Value? Image Source.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. What is localized social marketing?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

seo.co

APRIL 12, 2021

The influence this phenomenon has on people’s actions makes it a powerful tool that can be used in the marketing of your business. Making proper use of social proof means understanding how it works, and how it influences your site’s SEO. Social Proof in Marketing. Sharing Your Stats. Online Reviews.

Marketing Websites 82

Marketing Websites Opinions Stats Paid Search Agency 82

Huptech Web

FEBRUARY 23, 2024

It helps businesses looking to improve their visibility in Google’s local search results, and users find them more easily. Some stats reveal that! 86% of consumers search for local information on Google My Business. These listings represent a physical location that a customer can visit. Is Google Business Profile Free?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Best of all, email marketing is affordable. How can you avoid becoming one of those?

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Go Beyond SEO

JULY 14, 2018

According to BrightLocal’s yearly survey on SEO’s contribution to businesses, 97 percent of consumers have used the internet to find local businesses and 54 percent of them have replaced looking up businesses in the phone book with internet searches. But what exactly is SEO and what can it do for your law firm?

SEO 84

SEO Practices Lead Scoring Lead Ranking 84

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? source: BrightEdge ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Heinz Marketing

OCTOBER 12, 2018

They say time flies when you’re having fun, but it goes even faster when you work in marketing. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. The digital world is incredibly fast-paced.

Trends 106

Trends Marketing Automation Services Top of Funnel Paid Search Agency 106

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. They want to meet global, national, and local audiences where they are. See more details on Marketing Dive. Improving Your Marketing Program.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Go Beyond SEO

JULY 14, 2018

According to BrightLocal’s yearly survey on SEO’s contribution to businesses, 97 percent of consumers have used the internet to find local businesses and 54 percent of them have replaced looking up businesses in the phone book with internet searches. But what exactly is SEO and what can it do for your law firm?

SEO 60

SEO Practices Lead Scoring Lead Ranking 60

Optinmonster

DECEMBER 19, 2023

These stats highlight an important point. These are worrying stats for eCommerce business owners. Holiday discounts , coupon marketing , and bundle pricing help you improve your profit optimization. Forge partnerships with local courier companies to deliver products at a competitive rate.

eCommerce 81

eCommerce Marketing Management Business Budget Programs 81

Moz

OCTOBER 15, 2019

Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Download The Practical Guide to Franchise Marketing: Download now. Thank you, digital marketing! Traditionally, online marketing wasn’t something that franchisees had to think much about. Seeing the Shift.

Buy 48

Buy Work Management Marketing Management Word of Mouth 48

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Moz

JANUARY 5, 2020

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. How do you do this?

Google 78

Google SEO CAN-SPAM Communities 78

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” Ahrefs is a link-building and content performance tool for marketers, webmasters, and SEO specialists. Calendly lists a stat about their app to get you hooked right off the bat. Email subject line : Welcome to AWT.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Moz

FEBRUARY 7, 2019

I'm President and partner of Kick Point , which is a digital marketing agency based way up in Edmonton, Alberta. What I'm going to be talking about today is using STAT for content strategy. I really like STAT. The first thing about STAT, if you haven't used STAT before, again check it out, it's awesome.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Moz

OCTOBER 10, 2018

As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" So, why don't we just give up on search marketing altogether? Posted by Dr-Pete Search is changing.

Stats 49

Stats SEO SERP CTR 49

Method and Metric

NOVEMBER 6, 2020

As a digital marketer, I’m often presented with the question, how do I track whether or not my marketing strategies are effective? The owner of the shop struggled to see the value of SEO to his bottom line. His understanding of SEO was that he would get more online sales from ranking better in Google. Which was true.

SEO 52

SEO Business Ideal Customer Profiles Long Tail Marketing 52

Optinmonster

APRIL 23, 2020

SEO requirements keep changing, and it can be hard to keep up with the latest developments. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly. Technical SEO.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

seo.co

MARCH 3, 2021

Selling Search Engine Optimization (SEO) services to local businesses isn’t that complicated, but it’s also not like shooting fish in a barrel. What could be preventing you from creating a winning SEO pitch is the lack of a streamlined process that directs your sales and SEO team to work on the same wavelength.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Enterprise Management Work Management 52

ClearVoice

JANUARY 21, 2020

YEXT allows users to claim and manage local listings. Encouraging your customers to leave online reviews is one of the best ways to market your business with very little effort on your own part. Well, if you are content marketing expert Jay Baer, don’t freak out. Use SEO to accentuate the positives about your brand.

Marketing Management 66

Marketing Management Click Rate Paid Search Agency Blast Campaigns 66

Go Beyond SEO

NOVEMBER 14, 2018

Female entrepreneurs represent 48% of the market and 40% of new entrepreneurs are women. Now we’ve done a blow-by-blow of stats and numbers at you, let’s talk about how all of this leads to female entrepreneurs fighting for the heavyweight title. More jobs spur the economy, which means local and country economics do better.

Enterprise Management 84

Enterprise Management Work Management Lead Scoring Lead Ranking 84

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. That’s why we’re such big fans of quick and efficient marketing graders. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 72

Social Media Social Marketing Media Dwell 72

Content Standard

FEBRUARY 2, 2023

Despite these advancements, marketers should be aware of the risks and limitations that come with generative AI before they dive into using it for content creation. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117