Sprout Social

MARCH 31, 2022

Trying to decide between Instagram Reels vs. TikTok? Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. What are Instagram Reels?

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Opt Intelligence

FEBRUARY 26, 2023

Turns out, TikTok trends and Instagram dances can actually help build your email list. Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. Be Timely and Trendy What sets Reels apart from the regular feed of Instagram is the discoverability.

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

Valasys

AUGUST 7, 2020

They are excellent for online media marketing. The latest addition in the Social Media Marketing (SMM) arsenal of the marketers is Instagram Reels. Using Instagram Reels for business marketing will allow marketers to: Optimize their Marketing & Branding Endeavors.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Content Marketing Institute

OCTOBER 7, 2020

Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Not so much.

Features 142

Features Advertising Channels Activities Content Marketing 142

Bannersnack

JULY 18, 2022

2 minutes read We experimented with TikTok ads vs. Instagram Reels ads in October 2021 to see which of the two brought better results, and the outcome came as a surprise. The post Case Study: TikTok Ads vs. Instagram Reels Ads – Experiment 2.0 In addition to that, at the time, we had just created our TikTok account.

Case Study 98

Case Study Case Studies Ads Studies 98

Excelsior Research

SEPTEMBER 28, 2022

Brands engagement increasing by Instagram reels. This is how easy it is using reels on Instagram. But how Brands engagement increasing by Instagram reels? Brands engagement increasing by Instagram reels. One of the most famous features on Instagram is reels. What is reel?

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, " Hey, stop that. ". So, now that you're tasked with making Instagram Reels, get inspired by these examples below.

Brand Identity 101

Brand Identity Branding Viral Marketing Copyright 101

Bannersnack

OCTOBER 26, 2021

On the other hand, Instagram surpassed 1 billion MAUs in 2018 and has over 500 million daily active users. While we don’t know how many people use Instagram Reels, we do know that its popularity continues to grow. This is confirmed by the fact that, in June 2021, Instagram introduced Reels ads.

Case Study 98

Case Study Case Studies Ads Studies 98

Content Marketing Institute

SEPTEMBER 24, 2021

The NAACP gets real (in Reels) for a new public service campaign. Continue reading → The post 3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast appeared first on Content Marketing Institute. The Epica Awards gently mocks excuses to drive entries.

Curation 104

Curation Campaigns Service Content Marketing 104

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Incentivize them with gift cards and other rewards.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. What are Facebook Reels?

Facebook 116

Facebook Brand Identity Branding Social Media 116

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. Instagram Reels in particular was a major win for Meta in Q2 2023.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

illumin

APRIL 11, 2024

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. This authenticity didn’t go unnoticed. This sentiment isn’t limited just to TikTok.

Barriers 127

Barriers Brand Identity Branding Content 127

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Image credit: Austin Distel on Unsplash. Be adaptable and open to change. Become a better writer.

Social Media 306

Social Media Work Management Marketing Management Media 306

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. Reels account for almost 20% of the time people spend on Instagram.

Buy 118

Buy Video Marketing Template Bandwidth 118

Webbiquity

FEBRUARY 16, 2021

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

SocialPilot

DECEMBER 6, 2023

On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about!

Trends 130

Trends Planning Social Media Paid Search Agency 130

Buffer

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own. What is an Instagram Collab Post?

Social Media 114

Social Media Media Marketing & Strategy Tagging 114

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. The platform had recently extended the maximum length of reels from 60 to 90 seconds. Now any new video less than 15 minutes in length will be shared as a Reel. Why we care.

Social Media 115

Social Media Rules Media Viral Marketing 115

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Bannersnack

AUGUST 23, 2023

14 minutes read Looking for some Instagram ads examples to fuel your creative process? Have a look at our amazing selection of inspiring Instagram ad ideas. We’ve compiled the best Instagram ads to help you craft scroll-stopping advertisements for your brand. Table of contents: Are Instagram ads really worth it?

Creativity 95

Creativity Examples Ads Advertisements 95

Martech

MARCH 13, 2024

This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. This month, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). Advantage+ creative optimizations. Promo codes. in conversions. in conversions.

Ads 82

Ads Mobile Advertising Marketing Management Tagging 82

Sprout Social

APRIL 20, 2022

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. In this article, we’ll discuss eight ways to make money on Instagram. Instagram Shopping. Reels Bonuses.

Budget Programs 124

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 124

Martech

OCTOBER 12, 2023

Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Zeta Global ’s Zeta Marketing Platform (ZMP) now has AI-enabled capabilities.

Multivariate analysis 117

Multivariate analysis Forecasting API Paid Search Agency 117

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Allow SmartBug Media’s marketing experts to break it down.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93