Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. . 4 Types of Brand Activation.

Activities 246

Activities Brand Identity Branding Sample 246

PureB2B

JULY 19, 2021

Marketers need to remember a crucial fact when marketing to Gen Z and Millennials: their values differ significantly from previous generations. Although traditional ads are failing to produce desired outcomes, marketers understand that marketing remains the foundation of any effective business strategy.

Planning 62

Planning Psychographics Business Work Management 62

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Work Management 108

Work Management Marketing & Strategy Marketing Strategy Practices 108

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Activities 130

Activities Brand Identity Branding Sample 130

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Marketing Insider Group

MAY 23, 2021

After the hard work of topic selection, you should turn your attention to presentation quality. This unique idea works for both engagement and making the lessons stick through imagery. Create an FAQ page to educate attendees on how to maximize their event experience. Activity-based Gamification. Join event sessions.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Marketing Insider Group

NOVEMBER 21, 2022

So how do you make a more sustainable event? Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Isn’t an event already an experience?

Trends 280

Trends Marketing AI Co-Registration Conference 280

Marketing Insider Group

SEPTEMBER 22, 2020

Business leaders know they need to bring in new technology or train the team on an alternative way of working. This is what has been happening at the intersection between marketing operations and agility. Adopting Agile frameworks enables marketing teams to focus their effort on creating the right campaigns and messaging for customers.

Training 316

Training Allocation Customer Satisfaction Work Management 316

Webbiquity

NOVEMBER 17, 2020

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Social distancing is now the norm.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? Wondering how to write awesome ChatGPT prompts for marketing? Need to know how to use AI to position yourself and your brand well? Here’s how to get the best out of ChatGPT for marketing : 1.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Webbiquity

FEBRUARY 21, 2019

But what factors do you need to consider if you want to add experiential or other tech within your booth? You need to ensure it works with your booth concept and design. If you can’t articulate how this technology is going to help you achieve your objectives for an event, then it may need more thought.

Work Management 200

Work Management Trade Show Paid Search Agency Marketing Management 200

The Customer

FEBRUARY 10, 2023

But when the DPAA — the trade association for Digital Out Of Home — held its annual Global Summit this past October on using OOH in their omnichannel mix, the capacity crowd got an unexpected masterclass on marketing in the metaverse. She began with caveats about how GenZ is an important constituent of this brave new world.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Martech

JULY 5, 2022

This technology is still in the “proof of concept” stage, with some tentative efforts at marketing. But how do you get there? A 360-degree photo shoot has its own challenges to be worked out. How many people? How to deliver the goods. Get the daily newsletter digital marketers rely on. Explained D.J.

Planning 114

Planning Storytelling Advertising Agencies Paid Search Agency 114

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form. One key to effective content marketing is having a well-designed content marketing strategy.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Martech

APRIL 7, 2022

The New York event showed marketers a crash course about the metaverse and how games are part of that. It also works within the whole advertising ecosystem around fraud detection, brand lift, brand impact, attention, distribution and even up to offline attribution.”. Get the daily newsletter digital marketers rely on.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Planning Work Management 113

ClickZ

SEPTEMBER 14, 2020

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Australia, Canada, New Zealand, and the U.K.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

Adobe Experience Cloud Blog

NOVEMBER 19, 2019

You’re proud of everything your marketing agency has achieved — and you should be. Collaborating with other firms can make your agency stand out as a business that’s easy to work with. We work in a highly competitive atmosphere, to say the least. Agencies don’t want to do one-off work. The Pitfalls of Partnerships.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 105

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Martech Advisor

MARCH 10, 2020

In this article FUSE Managing Director of Experiential Aleena Mazhar, evaluates how customer experiences will overtake price and product as key brand differentiators in 2020 and how XM is positioned as one of the most viable tools to influence the marketing evolution. Now, why even enter a store? Our Need to Experience.

Correlation 85

Correlation Ethics Sample Work Management 85

Content Standard

AUGUST 17, 2017

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), But what do these terms actually mean, and how are marketers utilizing these techniques to achieve their goals?

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. Alexandre Antonello, Head of Marketing, LatAm, Burger King. Chris Curtin, Chief Brand & Innovation Marketing Officer at Visa.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Hubspot

OCTOBER 19, 2018

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. It’s evident there’s a market for real estate agents. But how can you reach prospects? Below, I’ve compiled some real estate marketing ideas top agents use to promote their businesses.

Planning 101

Planning Ideal Customer Profiles Allocation Marketing Analytics Tools 101

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. How do brand collaborations work? How do brand collaborations work?

Brand Identity 112

Brand Identity Branding Advertising Agencies Cross-Selling 112

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. Here’s the longer answer.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” Right now, Cardii’s target audience is B2B marketers. 3D, dynamic.” 3D, dynamic.”

Marketo 106

Marketo Customer Surveys Trigger Marketing Amazon 106

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. 7 Marketing Experts Chart What’s Next for ABM Strategies.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Compile a list of experiential gift ideas that will give people the chance to try something new. Gift ideas for working parents with kids at home. You know how it goes.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Heinz Marketing

JANUARY 8, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Here are some ideas for how to go about reflecting on the year gone by so that the year ahead is as good as we can make it. How To Build An Effective Working Group.

Trends 97

Trends B2B B2B Sales B2B Marketing 97

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Outgrow

SEPTEMBER 25, 2022

10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales. And to achieve this, you keep trying new marketing techniques every day. But what you haven’t stumbled upon yet is guerilla marketing. . Guerilla marketing is exactly what you need in order to achieve your marketing objectives. Experiential .

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Biznology

FEBRUARY 21, 2014

Experiential Marketing” is all about engaging customers to try a product or service. There are several types of traditional promotions that will stimulate interest in product/service trial, e.g. sampling, event marketing, sponsorships, etc. sales versus marketing versus IT). (Photo credit: masondan).

Trends 80

Trends Ad Building Paid Search Agency Customer Satisfaction 80

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. The University of South Carolina showed their audience how the changing leaves complement their campus views.

CAN-SPAM 104

CAN-SPAM Social Media Trends Buzz 104

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Martech

NOVEMBER 13, 2023

“Our customers have a vision of what they can do to help their customers work, play and live better. ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

User-Generated Content 77

User-Generated Content Paid Search Agency Advertising Agencies Generation 77