Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Marketing Insider Group

MARCH 10, 2021

When you consider that Google’s search volume is estimated at 5.8 There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features? Did you know that 51% of searches end without a click-through?

SERP 273

SERP Paid Search Agency Features Companies 273

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? Partner with your organization’s digital marketing team. We have four takeaways.

Content 143

Content Mobile Marketing SEO Keywords 143

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What Are SERP features? What Are SERP features? It depends who you ask.

SERP 295

SERP Features Google Top of Funnel 295

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. But, just as Google’s ranking algorithm is ever-changing, so is SEO. This has led many marketers to question whether or not SEO is dead. Let’s get into it! Keyword stuffing.

Tactics 189

Tactics Cost SEO Lead Scoring 189

ClearVoice

APRIL 5, 2023

Are you tired of hearing digital marketers say that SEO is dead? SEO remains a crucial piece of digital marketing. Why do digital marketers say SEO is dead? Digital marketers often say SEO is dead because they feel the industry is changing too quickly. Well, good news! Is SEO dead?

SEO 105

SEO Public Relations SERP Paid Search Agency 105

ClearVoice

MAY 22, 2023

We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. Content marketing success comes down to real emotional intelligence, a skill no machine has learned (well except for the main character in Blade Runner). Think of AI as an on-demand brainstorming partner.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. SEO pros know there have been algorithm changes. Guest post by Nathan Elly.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. Google will react accordingly. First, we saw the switch to mobile-first indexing.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Vendors source this data differently, however.

Enterprise Management 138

Enterprise Management Marketing Management Search Marketing Lead Ranking 138

DAGMAR Marketing

APRIL 15, 2022

Google holds the highest market share of them all at over 90 percent. According to Ahrefs , a majority of web traffic comes from Google’s organic search results, which are powered by SEO. percent of web traffic generally comes from Google’s organic search results, only 3.70 Mobile SEO. Is mobile SEO effective?

Statistics 94

Statistics SEO POS Lead Scoring 94

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1: 4: Mobile is critical today.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Details of the Mobile Update: The update will begin on April 21st, 2015 and take a few days to a week. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Webbiquity

SEPTEMBER 4, 2018

More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Navigate the Channel

SEPTEMBER 7, 2023

With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies. Website owners and marketers relied heavily on keyword stuffing and exact match phrases to rank their pages higher in search results.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Brightedge

OCTOBER 11, 2022

The way search engines index sites hasn’t changed substantially over the last three decades. But that may be about to change. It also presents an attractive proposition to SEOs because it allows them to let search engines know about changes to their sites instantly. url =url-changed& key =your-key.

Practices 127

Practices Trends Best Practices API 127

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

Social Media 65

Social Media Effectiveness Media Top of Funnel 65

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Mobile Optimization. Semantic Search.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Most Gen Z searches occur on mobile devices. How Gen Z Searches the Web.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Scoop.it

JANUARY 19, 2023

Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. If your website answers the user’s query, the algorithm will reward you by directing traffic to your website. Why is organic traffic important? The third result gets 11.0%

Traffic 91

Traffic Organization CTR Lead Scoring 91

Square 2 Marketing

APRIL 29, 2021

It’s springtime, and while the birds are chirping and the weather’s getting nicer, Google is ready to throw a curveball and change their algorithm for the search engine yet again. But many marketers will be caught off guard and then need to scramble to catch up and make changes to their website and website pages.

Mobile Marketing 70

Mobile Marketing Search Marketing Google Practices 70

B2B Marketing Traction

APRIL 23, 2015

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

Conductor

NOVEMBER 11, 2020

We’ve had to change the ways we live, work and learn, and in some cases, have had to completely change the way we do business. That means getting input from some of the top marketing and search experts, as well as fellow Conductors, regarding the top SEO priorities and SEO best practices. Search habits can change dramatically.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

ATAK Interactive

JULY 6, 2020

This “decoupling” allows for greater flexibility as developers can use any front-end technology of their choice to deliver content (mobile apps, smartwatches, smart glasses, kiosks, etc.). Site speed is a crucial ranking signal for Google – websites with faster site speeds are favored by Google’s Search Engine Algorithm.

CMS Development 133

CMS Development Marketing Websites Mobile Marketing Keywords 133

Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. There Is No Cause for Panic.

API 166

API Mobile Marketing Deep Linking Google 166

Optinmonster

APRIL 23, 2020

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Page Speed (Including Mobile Page Speed). Mobile Friendliness. ” Many people wonder how Google rankings work.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Oktopost

APRIL 20, 2021

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year.

SEO 62

SEO Dwell Lead Ranking Lead Scoring 62

Huptech Web

MARCH 16, 2023

Personalization is quickly becoming the future of eCommerce due to changing consumer expectations, improved technology, increased competition, and greater access to customer data. This trend involves using real-time data and machine learning algorithms to create highly customized experiences for each individual customer.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. 19 Essential Free SEO Tools for Marketers.

SEO 85

SEO Long Tail Marketing Tools SERP 85

ClearVoice

OCTOBER 27, 2023

In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action. Step 2: Hypothesis and prioritization Using the data and insights you now have, hypothesize which changes can result in improvements.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

SmartBug Media

MARCH 11, 2020

With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Here are five core realities you should keep in mind: Google cares about the meaning of users’ queries. Google uses contextual information about search behavior. How does Google use intent?

SEO 108

SEO Marketing & Strategy Phishing Intent 108

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Here is a compilation of five actionable SEO tips to adapt to these changes in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105