The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

ClickZ

JULY 16, 2020

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. A checklist for getting started. Optimize your channels and test for improvement. Utilize the right tools to help scale and save time.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Hubspot

FEBRUARY 5, 2020

In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. Ultimately, paid social media helps with targeting audiences, and driving sales. When advertising on Facebook, it's a good idea to use Facebook Targeted Ads.

Paid Social Agency 97

Paid Social Agency Social Media Media Budget Programs 97

Optinmonster

FEBRUARY 21, 2024

We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. On the other hand, when you stop paying for ads, the traffic stops. But– we leverage paid traffic as well. Paid traffic is excellent for boosting new content. If not, go back to Step #2!)

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

NOVEMBER 24, 2021

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland. Websites with the same buzzwords (supercharge, anyone?). Blog posts targeting the same keywords. But not just any video.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

QuanticMind

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Pick your social channels. Think about it.

Social Media 106

Social Media Social Marketing Media Business 106

Martech Advisor

NOVEMBER 14, 2019

And to help you on this journey, we’ve put together a quick guide to digital marketing success. Free tools to help kickstart your marketing journey. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar. How to Get Started with Marketing Your Small Business: Tips for National Entrepreneurs Day 2019.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

SmartBug Media

JUNE 13, 2019

Today, social media sites are well-established marketing channels. Most businesses have set up accounts on the big three: Facebook, Twitter, and LinkedIn. Channels such as Facebook are changing their algorithms in ways that pressure commercial enterprises to pay for views, either by advertising or boosting posts.

Social Media 67

Social Media Advertisements Advertising Enterprise Management 67

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. Why Use Content Marketing to Generate Leads?

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. Assure Visibility for B2B Content via Paid Advertising.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Vision6

JANUARY 7, 2021

The team was set to move forward with preparations for 2020’s largest, premier email marketing summit in the southern hemisphere. Backed by our small in-house marketing team we were able to pull off the unimaginable. This was made super easy with Vision6’s direct integrations with Google Ads and Facebook Business integrations.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. 83% of marketers say videos give them a good ROI.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

KoMarketing Associates

FEBRUARY 19, 2013

More importantly, it contains process checklists, tools, and real-world examples of what to do. Some tools B2B marketers can use for listening include: SocialMention (free). For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Paid Advertising Is Becoming Necessary.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

LeadSquared

OCTOBER 19, 2015

How well have you been keeping up with the latest trends in the digital marketing field ? If you want the complete list, watch our webinar on “Paid – Digital Marketing Year End Checklist”. How to put up Instagram ads? To put up Instagram Ads, you need to have a Facebook account.

FAQ 52

FAQ Webinar Metrics Paid Search Agency Adwords 52

Optinmonster

FEBRUARY 17, 2021

Depending on your email marketing software, you can also show targeted popups based on where someone is in your funnel. Are you using guest blogging and influencer marketing to get more SaaS leads? Referrer detection is a great tactic to create specific SaaS marketing messages. Examples include an eBook, checklist, or guide.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Invoicing : How do you deliver invoices and how do you want to be paid? Services.

Social Media 106

Social Media Consulting Media Work Management 106

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. SEO audit checklist.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Social Ads 3.2 Airbnb: The Social Ad 6.5 Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. What is a Promo Video? Contents 1. Where to Use Promo Videos 3.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We We are able to chop up segments and get shorter pieces of content to share on Facebook and various social media.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Hubspot

OCTOBER 15, 2019

So, while it's a great step to have a website and a Facebook page, there's more to the transformation than just that. Additionally, customer experiences have become increasingly digital with social media marketing. Our research checklist consolidates the process because it's extensive, but necessary. Image Source. Image Source.

Digital Transformation 76

Digital Transformation Template Work Management Marketing Management 76

Vidyard

FEBRUARY 22, 2017

Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. Sure having Facebook, Twitter, and all these social networks is great. It’s a bit nebulous. Especially on social media.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

LeadSquared

JANUARY 3, 2016

Did you just google “How to succeed in wellness marketing” or something along those lines? Get the checklist now! While you may be using a vast array of offline methods, your online strategy checklist needs a few must -dos. Google Ads. Remember to use the ad extensions and site links well. Facebook Ads.

Online Lead Generation 52

Online Lead Generation Paid Content Lead Generation Lead Scoring 52

Vidyard

FEBRUARY 4, 2020

With 73% of marketing and sales leaders counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content. In fact, 67% of customer service and support teams use recorded webinars—that’s even more than marketing and sales teams. Get the List.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Lake One

MARCH 31, 2020

There are still ways to get “out there” Here are 5 B2B marketing strategies to keep your sales pipeline active: Host a Virtual Event. Try Account-Based Marketing (ABM). Account-Based Marketing or ABM is one of those hot topics right now and rightfully so. Create or Expand Your Digital Marketing Strategy.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

LeadSquared

NOVEMBER 24, 2015

Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. Guest speaker Prateek Shah , Founder of Digital Defynd shared his expertise on digital marketing and addressed several questions asked during the session.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Optinmonster

MARCH 9, 2020

So how do you make sure that your content marketing efforts aren’t going to waste? SEMRush : Although it’s a paid tool, it works extremely well and allows you to spy on your competitors and steal their best ideas. That’s why adding captivating images can help boost your engagement. Add Images.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Vidyard

FEBRUARY 4, 2020

With many companies making the move to virtual or online events , more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content. Get the Webinars Checklist Ready to make a webinar for your business? Webinars offer high value to attendees.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

QuanticMind

MAY 11, 2018

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. We’ve not only organized the process of developing a PPC strategy into an easy framework, we’ve also created a quick PPC Strategy Checklist to ensure the strategy you do eventually develop is an effective one. Generate leads.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Where do image ads fit in the mix?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Outgrow

MAY 20, 2020

Finally, that marketing strategy is working out and people are attracted to your content. After all, every step of the marketing funnel boils down to conversions and revenue. In fact, top converting companies allocate more than 5% of their marketing budgets on optimization. And, all your marketing efforts go to waste, right?

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105