Navigate the Channel

JULY 23, 2021

Keep a Running List of Blog Topics. That’s why it is important to keep a running list of blog ideas with you at all times. Each time you sit down to compose a post, refer back to that list. Having an omnichannel presence is crucial when it comes to digital marketing. Avoid Common Mistakes in Grammar and Wording.

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

BenchmarkONE

NOVEMBER 25, 2019

Here are a few of the most common (and potentially costly) blogging mistakes you should avoid. . If so, that research is broken down in your content marketing strategy document. Some grammar mistakes are just made to be broken if enforcing them makes you sound like a robot. Writing Only About Personal Interests.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Buffer

JANUARY 4, 2023

Some examples of AI tools that can assist with research include TextOptimizer , which uses natural language processing to analyze a given topic and provide a list of relevant data sources and key points to include in your content, RyRob’s free keyword research tool , and chatbots like the one embedded in Lex and ChatGPT.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Kevin Indig

APRIL 1, 2023

Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. In my experience of scaling content at Atlassian, G2 or Shopify and working with companies like Ramp or Snapchat, I’ve learned that most companies make three critical mistakes with content quality.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Also, make sure your resume is proofread by at least two other people to catch every mistake. In any sales role, the requirement for effective, professional communication is paramount. Your resume must reflect these characteristics. Take some time to carefully proofread your resume.

Impressions 59

Impressions Forecasting Stats Keywords 59

Optinmonster

SEPTEMBER 2, 2020

Your call to action (CTA) is the most essential part of your marketing campaign. 5 common types of CTAs. 5 common types of CTAs. By the end of this post, you’ll be able to write better CTAs and achieve measurable success from your own marketing campaigns. 5 Common Types of CTAs. What Is a Call to Action?

Examples 124

Examples Click Rate Social Media Copywriting 124

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. 5% for video) for helping to make business decisions.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

BenchmarkONE

NOVEMBER 19, 2018

Before the internet, we had no idea that grammar elicited such strong emotions. But now, it seems like the grammar police are everywhere – at work, in your Facebook feed, even in your memes. The items that made this list are the most serious offenders that will make your business look careless or obscure your intended meaning.

Copywriting 68

Copywriting Business Landing Pages Rules 68

SmartBug Media

FEBRUARY 15, 2019

If you are a marketing executive or mid-level manager in your organization, you know how important your marketing campaign tactics and the all-encompassing strategy behind them are to your continued success. Here are three of the simpler, yet critical and often overlooked, marketing items for many organizations: 1.

Work Management 80

Work Management Marketing Management Marketing & Strategy Paid Search Agency 80

ConvertKit

MAY 14, 2019

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

MAY 14, 2019

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists. Write to Your Audience. Follow a Style Guide.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. Seems obvious, right?

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. In our business, we collect data on readability and have discovered common issues include: Overuse of long sentences. This is content marketing 101 , but it’s the most important aspect. Common-sense time, again.

Peer-to-peer 97

Peer-to-peer Privacy Policies Education Paid Search Agency 97

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. SalesIntel’s go to market teams see over 40% click through rates.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! Social media professionals understand the following about your company: • Marketing • Comms (especially crisis) • Branding • Industry trends • Customer service • Creative (graphics, imagery, photos, video) • How to create and nurture brand advocates. Customer care.

Social Media 101

Social Media Work Management Marketing Management Tips 101

SnapApp

FEBRUARY 21, 2018

Guest post by Dario Supan, content strategist and editor at Point Visible , a digital marketing agency. On top of that, digital marketing is a very dynamic field and that doesn’t make things any easier. . Using, what it seems, an endless list of specific tools to finish vastly different tasks. Unresponsive Clients.

Work Management 98

Work Management Advertising Agencies Marketing Management Skype 98

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals.

Email Marketing 104

Email Marketing Planning Work Management Marketing Management 104

ClearVoice

FEBRUARY 28, 2020

Email is an essential part of modern business — no matter if you’re a content writer, a marketer, a designer or anything under the sun. Since it’s the most common form of communication for the freelancing community, understanding best practices and etiquette is necessary to attract and retain clients. Use proper spelling and grammar.

Examples 94

Examples Tips Template Deliverability 94

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. First, like any successful marketing initiative, research is critical. It’s essential to define them so you can better target them in your content marketing. Go beyond your marketing team to learn more about your audience.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Goolara

JANUARY 8, 2020

We all make mistakes, and let he who is without sin, et cetera. Still, just to prove no one is above making mistakes, not even email marketing software providers (ESPs), here’s an example that turned up in our inbox earlier last year: Look at the text above the blue banner. At least the Firefox mistake gives us a discount.

Work Management 52

Work Management CAN-SPAM Marketing Management Template 52

Convince & Convert

APRIL 8, 2014

As someone who makes part of his living from helping online brands create great content, it pains me to say this: The best way to create awesome content marketing pieces is not to outsource their creation. The good news for you and me is that you don’t have to be born great like Shakespeare to create great content marketing pieces.

Content Marketing 121

Content Marketing Copywriting Content Paper 121

Hubspot

MARCH 23, 2015

Many people think that once they leave school, they don''t need to worry about grammar. So if you want to get ahead in the workplace, change careers, or find a job, then it’s time to dust off that dictionary, thumb through your thesaurus, and get a grip on grammar. Fewer grammar errors mean more promotions.

Promotion 28

Promotion Peer-to-peer Ideal Customer Profiles Correlation 28

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Did you know that B2B marketers obtain over 70% of their leads from blogging ? When you create content, then, you can focus on how to help Ernie be a more effective marketing team manager. Headers separate the large portions of text in your articles.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. It goes without saying, but you must make sure your content does not c ontain mistakes or typos of any kind. Run a check with Grammarly to see if your writing can improve in terms of grammar. We started Chanty from scratch.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

seo.co

MAY 10, 2021

If so, check out this list of 31 white hat SEO hacks for 2021. For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. Outsourced content marketing. Outsources content marketing is highly effective.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

APRIL 10, 2014

Okay, so I''m no English major, but I am a content marketer -- attention to grammatical detail is something very near and dear to my heart. I''ve become the go-to person for proofreading other people''s content before it goes live, and as a result, I have started to notice a few of the same mistakes cropping up time and time again.

Examples 28

Examples Rules Buy Education 28

Hubspot

APRIL 22, 2014

It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. I was decent at writing and editing, but I didn''t want to disappoint my boss and our clients by letting mistakes slip through the cracks. 4) Grammar. We had to send it back to the client ASAP. 3) Logical Flow.

Paid Search Agency 28

Paid Search Agency Buyer Personas Positioning Storytelling 28

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 268

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 268

SnapApp

AUGUST 10, 2016

The Storyhackers content team creates content for large global brands and Fortune 500 clients, typically in the B2B marketing or SaaS world. Puri noted that given the nature of their work, they had experimented with almost every content marketing tool on the market (like Contently , Skyword , Kapost , and ScribbleLive.)

Planning 48

Planning Work Management Efficiency Tools 48

Hubspot

SEPTEMBER 11, 2014

The same thing applies to building relationships with the leads in your database via email marketing. Use common sense and make sure that you double and triple check for any mistakes within the email. Mistakes can include incorrect information, spelling errors, and poor grammar. Email Marketing'

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Ranking Lead Scoring 28

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. Email List DON’Ts: Forgetting to update the email list.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Webbiquity

OCTOBER 3, 2019

When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) Marketing, for example, is a broad industry with its own idiosyncrasies, rules, and vocabulary. Marketing is a complex discipline. A partial list includes: Email Marketing Content.

Planning 176

Planning Terms and Conditions Marketing Proposals Paid Search Agency 176

Zoominfo

JULY 16, 2019

We’ve put together a list of some of our favorite B2B websites, and they’re sure to provide a jolt of inspiration for your next rebrand. Designers often make the mistake of creating animations simply because they can, or because they believe animations are emblematic of a greater sense of innovation and professionalism. PublishThis.

Marketing Websites 232

Marketing Websites Work Management Marketing Management B2B 232

Hubspot

JULY 28, 2016

7 Common Email Mistakes That Cause Clients to Ignore You. If you absolutely must write a lot, use short paragraphs, bullet lists, and white space to avoid the appearance of a word tsunami. The rules of email marketing apply to business email. Also, people are seriously put off by bad grammar in emails. So be nice.

Mobile Marketing 28

Mobile Marketing Act-On Email Marketing Rules 28

Hubspot

APRIL 15, 2014

To keep you on your feet, we''ve compiled some of the most common things that can make you stumble during the blogging process. To make your blog content considerably more reader friendly, break up your copy with headers, paragraph breaks, bulleted lists, bolded text, and when relevant -- images. Am I right, or am I right?

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28