Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram. Click Confirm.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Sprout Social

FEBRUARY 4, 2021

As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. There are a variety of video editing tools available depending on your needs. Basic video editing tools. Professional video editing tools.

Video Marketing 128

Video Marketing Tools Planning Paid Search Agency 128

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?

Social Media 322

Social Media Tools Media Work Management 322

Martech

APRIL 13, 2022

Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate.

Paid Search Agency 86

Paid Search Agency Ads Campaigns ROAS 86

Hubspot

OCTOBER 21, 2020

Considering I spend 3+ hours a day on Instagram, I was already all-too-familiar with the habit-forming nature of social media apps. As a result of watching the film, I immediately deleted the Instagram app from my phone — but not my computer. Or, maybe you don't have access to a smartphone so you can't download the app on your phone.

Work Management 101

Work Management Marketing Management Paid Search Agency Social Media 101

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Instagram launched as a feed of square photos overlayed with lo-fi or sepia filters. It launched in the U.S.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Optinmonster

FEBRUARY 6, 2023

In this article, we’ll go through some of the best digital products to start selling today. Some examples of digital products are video games, music, movies, apps, and e-books. Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you.

Examples 91

Examples Product Work Management Marketing Management 91

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. In this post, we’ll share some of the best TikTok bio ideas that will help you get more followers , views and likes. Best practices for TikTok bios. Creating the best TikTok bio for your brand. Open the TikTok mobile app.

Creativity 89

Creativity Tips Landing Pages Profiling 89

SmartBrief - Marketing

OCTOBER 9, 2023

Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users. Insider Intelligence forecasts that the Threads app will have 23.7 The two most common questions marketers are asking are, “Is Threads going to survive?” million monthly active users.

Twitter 52

Twitter Phishing Domain Privacy 52

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Marketing professionals at small businesses wear many hats and are often unable to give all their attention to social media. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. Plus, it has some cool photos of admittedly cool trailers.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

NOVEMBER 17, 2022

In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

FMG Suite

APRIL 26, 2021

There are many advantages to using video in your marketing strategy. So, if you’re just diving into video marketing , this is the place to start. We’ll cover the basics of video production for financial advisors, from equipment and recording to editing and distribution. If You’re Using Your Phone: Open the camera app.

Video Marketing 64

Video Marketing Distribution Marketing & Strategy Youtube 64

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Let’s dive into a little bit more about what these stories are, what platforms you’ll find them on (for now) and some of the best ways you can use this feature. Facebook Stories.

Social Media 137

Social Media Media Curation Twitter 137

Sprout Social

JUNE 9, 2022

If you’re completely new to the TikTok app, you have to first create an account. Here’s how you can create a TikTok account for your brand: Step 1: Go to the App Store or Google Play and download the TikTok app. Step 2: Open the app on your phone and tap on the “Profile” button. Here’s how to do it.

Ideal Customer Profiles 135

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 135

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout. LinkedIn for Long-Lasting Event Connections.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

ClearVoice

JUNE 12, 2020

Here’s a step-by-step process on how to reshare a post on Instagram via a Repost sharing app: 1. Make sure to ask permission prior to sharing the photo. Open the Repost sharing app on your phone. Instagram is known for its visuals, photos that are posted and shared on an individual’s feeds and stories.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Hubspot

APRIL 24, 2018

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software. There's a good chance you already have video editing software installed on your computer.

Budget Programs 101

Budget Programs Video Marketing Best Practices Marketing AI 101

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. The truth is, marketing videos can cost you some time and money. Demos or Tutorials.

Video Marketing 99

Video Marketing Budget Programs Paid Search Agency Opt-out 99

Hubspot

JUNE 6, 2019

Maybe your tool of choice is an editing platform such as Lightroom, which can help you create images to match the rest of your feed. Many high-quality social media tools are even free, such as the Unfold app, which is perfect for creating Instagram stories. Price: Starts at $800/month, included in the Marketing Hub Professional tier.

Social Media 78

Social Media Budget Programs Tools Media 78

Sprout Social

SEPTEMBER 13, 2022

TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Optimal send times, meaning it analyzes your account to determine the best time to post automatically.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. According to recent research, 51.2%

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

ConvertKit

JUNE 26, 2020

Why should you care about the best practices for Instagram? 16 best practices to guide your Instagram marketing. But whether you’re new to the platform or are a seasoned pro, the tedious task of staying up-to-date with Instagram’s best practices can be a challenge. 16 best practices to guide your Instagram marketing.

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

Sprout Social

APRIL 10, 2019

To help you make the most of Sprout features, our experts on the Customer Support team created a list of 10 great Sprout tips that can help you get the most out of your social marketing. From there, select your Facebook Page, edit the post as you’d like and send it out! How to execute: Open the Sprout mobile app. Publishing.

Features 107

Features Tagging Custom Publishing Keywords 107

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Plus, insights into how the best emails perform and what your audience wants from you. A channel such as this has additional benefits for marketing.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Download the TikTok app and create a new account. Tap Settings and privacy.

Brand Identity 90

Brand Identity Branding Advertising Agencies Paid Search Agency 90

Pam Didner

OCTOBER 4, 2022

I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

Hubspot

APRIL 16, 2018

By now, it's clear that creating great visual content is critical for marketers -- and that's especially true on social media. As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. But which apps are the best? Afterlight.

Best Practices 78

Best Practices Mobile Marketing Social Media Paid Search Agency 78

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. The Baby Boomer market is individuals born between 1946 and 1964. Why do you need to market to Baby Boomers? Marketing to boomers on social media is more profitable than ever.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Hubspot

JUNE 23, 2021

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. opt-in requirements for mobile app tracking. How Marketers Can Prepare.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Hubspot

SEPTEMBER 2, 2019

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities.

Press 101

Press Profiling Social Media Video Marketing 101

Hubspot

NOVEMBER 7, 2019

But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. These social media dashboards are optimized for every type of SMB; whether you're a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way.

Budget Programs 98

Budget Programs Social Media Tools Enterprise Management 98

Martech Advisor

FEBRUARY 14, 2020

Brands have started to look beyond love and romance for their Valentine's Day marketing. We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations. Diversity should be top-of-mind for marketers this Valentine’s Day.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Hubspot

OCTOBER 16, 2023

Build Your Network As a best practice, check your profile views at least once a week to see who’s viewing your profile (keep reading for step-by-step instructions!). Mobile app : Click on the icon with your photo in the top left-hand corner. Mobile app : From the pane that opens, click “Analytics & tools” Image Source 3.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Hubspot

JANUARY 9, 2020

But, despite Google Discover's effectiveness in pulling in mobile traffic, a lot of marketers still don't know what it is or how it can be leveraged in the online marketing world. These updates impacted Search, the Google app, and its recommendation feed. Here's what the current Google Discover design looks like: Source: Google.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Navigate the Channel

AUGUST 3, 2023

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. Adobe has a tremendous selection of photos, videos and images available for its users. YOU are the presentation, not your slides or props.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65