Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. If yours is a technical product or service, make it look more like an engineer’s white board diagram than a marketing video. Countering Zoom Fatigue.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. Marketing must get involved. Distribution strategy must be built on business strategy and a deep understanding of the needs of fast-changing markets. It’s time for a change.

Distribution 196

Distribution Work Management Marketing & Strategy Marketing Strategy 196

Biznology

SEPTEMBER 23, 2020

Most of them justify their lack of retirement planning with seemingly-solid ideas. Is Working Past 65 a Safe Plan? Even if you don’t plan on ever retiring, failing to invest for retirement is irresponsible to your community, family, and yourself. Using a financial planning program or spreadsheet is also recommended.

Business 180

Business Small Business Marketing Planning Studies 180

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

JANUARY 7, 2021

Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before. Market niche? Serve an underserved market need? Is there a solid marketing strategy? Is there a new market opportunity? I often conduct a SWOT with my clients and the results always yield actionable results.

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

Biznology

JUNE 25, 2020

In fact, 73% of respondents stated that they plan long-term changes to their remote work plans and policies. More than half are planning major workforce configuration changes, and 40% are focused on employee engagement strategies, following by 30% focused on internal communications, marketing and innovation.

Organization 197

Organization Sample Enterprise Management Consulting 197

Biznology

MARCH 9, 2020

This customer message is a part of the communications equation as companies put together crisis communications plans. If we can provide additional help and support towards your coronavirus crisis plan through our executive consulting, advisory and coaching services, please contact us.

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

Biznology

JULY 9, 2019

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. Using VIG, site owners can now capture the contact information of as much as 45% of their visitors, for analysis and ongoing marketing communications. KVD: Yes, this data is really valuable.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Ranking Lead Scoring 149

Biznology

DECEMBER 22, 2021

On the marketing privacy and security front in 2022, things are going to get worse – and better. Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. That’s just the way technology seems to march forward.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Biznology

SEPTEMBER 18, 2017

Today’s marketing is becoming obsolete. Marketing’s focus will add the new life cycle stages of “install, use, service, and upgrade.”. Connected user experiences will be tomorrow’s marketing. Today’s companies usually operate as silos: Marketing research needs. Connected Consumption changes marketing.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Planning and Calendaring. Social Media Marketing/Social Media Promotion. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. June 7-10, virtual, B2B Marketing Exchange.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Biznology

MARCH 9, 2021

In fact, among marketers recently surveyed by UK video producer Wyzowl, most (67%) who were not using video last year, plan to start using it this year. to come up with marketing content. to come up with marketing content. Trends worth considering. Among trends they see taking off in 2021 are these: 1.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

JANUARY 13, 2020

With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. What does your website contribute to your marketing now that it could be doing better? What does your website not contribute to your marketing that it should be? Better Than What?

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

MAY 18, 2017

There’s a faulty assumption in the planning and implementation of programs, like the one I describe above. Just like any other marketing program, a productive LinkedIn program needs a strategy and a plan for execution. Why brand maintenance doesn’t generate leads. Here’s a list of the critical elements you’ll find.

Social Media 143

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 143

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. But as this stretches on, some marketers are trying to be clever.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. Without a doubt, the pandemic is reshaping the business sector in a very big way. .

eCommerce 163

eCommerce Marketing AI Lead Ranking Lead Scoring 163

Biznology

DECEMBER 18, 2019

Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech. Similar to any marketing stack, there are different methods and customizations you can take for your employee advocacy program.

Advertising Agencies 180

Advertising Agencies Planning Paid Search Agency Social Media 180

Biznology

APRIL 22, 2020

The market crashed and with it went our plans for certain films, franchise extensions, and synergy plans. Convene a task force of key influencers who can help make the swift, strategic decisions around workforce planning; how to evaluate and allocate resources during times of crisis and into recovery.

Planning 104

Planning Allocation Thought Leadership Work Management 104

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. Salesforce.com the world’s #1 CRM platform has plans starting at just $25 per month. No longer considered futuristic, AI is here to stay.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

AUGUST 4, 2020

You can create them from slides or from one of the tools available on the market. Business Plan Competitions. Since leadership development is mostly about the positive impact leadership has on business outcomes, have participants build a business plan. The ultimate goal is to apply the learning back to the business.

Lead Ranking 104

Lead Ranking Work Management Marketing Management Lead Scoring 104

Biznology

JULY 11, 2019

The Marketing Restrospective. At the heart of the retrospective is an assessment, by the team, of how well the marketing business processes worked, the identification of places where the process can be improved, and a finite set of actions that are going to be taken to improve the process. This review is called a retrospective.

Planning 148

Planning B2B Marketing B2B Paid Search Agency 148

Biznology

JANUARY 11, 2018

If third time’s the charm, why not a fourth piece related to email marketing?! As in, how can you get more out of your email marketing and your website? You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary. You can check out the last few here.).

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Biznology

JULY 19, 2017

It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? The PR, marketing and communications functions have been shaped by rapid changes in technology and tools that make sharing of news and content almost instantaneous.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

DECEMBER 21, 2020

Society’s previous plan of attack was through government, not-for-profits, or corporate philanthropy. In traditional marketing, the focus is on the transaction. The most effective nonprofit marketing embraces that dynamic as well. How we define mission-driven organization may be a bit broad, but it’s for three good reasons.

Organization 186

Organization Paid Search Agency Planning Pricing 186

Biznology

FEBRUARY 9, 2021

You need to plan accordingly on the mixture of live and pre-recorded segments and figure out what tech you are going to use, including the video conferencing and the event management tool. But we’ve all learned a lot in the meantime about what makes virtual events successful.

B2B 118

B2B FAQ Work Management Paper 118

Biznology

OCTOBER 2, 2017

Sometimes, I can do this gently, but I have more than once had to sit back in my chair and ask my client, “So if these millennials are so awful to work with, who do you plan to work with instead?” I fancy myself a pretty good marketer and I know that I have a lot to teach. We have control only over what we personally do.

Planning 266

Planning Marketing Consulting Tips 266

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. THE Asian event for B2B marketers.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Biznology

FEBRUARY 10, 2020

It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement. What I am suggesting is that though there is an art to email marketing, it’s not “Art.”. Instead, you should devise a plan that goes along with your schedule.

Email Marketing 104

Email Marketing Planning Marketing & Strategy Marketing 104

Biznology

OCTOBER 31, 2018

Companies and organizations are not the only things that need strategic planning and branding—so do people. Monique deMaio is CMO and Founder of a 20-year old consulting firm, ondemand CMO, which focuses on B2B in marketing strategy, positioning and messaging. Our latest webinar is on personal branding with expert Monique deMaio.

Personalization 128

Personalization Branding Brand Identity CMO 128

Biznology

FEBRUARY 16, 2018

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone connected to influencer marketing knows what the big picture has been: the impressive rise of Instagram stories has marked the general demise of Snapchat.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Biznology

FEBRUARY 27, 2017

Paid social media is believed to be more effective than organic for nearly 60% of social media marketers in helping their business achieve its goals, according to recent research from Clutch. Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

FEBRUARY 28, 2018

Marketing transformation. The most common is probably marketing transformation where marketers transition from traditional to digital tools and capabilities. Transforming business process management (BPM), enterprise resource planning (ERP), and other internal day to day tasks and processes? IT transformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

JANUARY 4, 2018

That’s why it makes sense to plan each bit of motion in technology business videos with careful consideration. The four golden words: “Here’s how it works” The main reason people watch marketing videos is to find out how some new solution works. Marketers tend to value video most for its storytelling power.

Video Marketing 153

Video Marketing Business Storytelling Mobile Marketing 153

Biznology

JUNE 9, 2021

In light of the COVID-19 pandemic and the subsequent e-commerce boom, the world needs supply chains that can adapt to rapidly shifting demands and market disruptions. Faster R&D through product modeling and market analysis. As a result, businesses can plan, innovate, and prepare. Data and tech tools make this possible.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104