WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Tags: Web Marketing.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

SEPTEMBER 9, 2009

Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence ). The site has also been gradually adding the very best sources of content on B2B Marketing. Since that time, it's been steadily growing in traffic and subscribers.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

DECEMBER 8, 2008

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Branding Brand Identity Best Practices 20

WebMarketCentral

DECEMBER 18, 2008

Leaving your content open may actually produce more leads in the long run, but you have no way to measure that with any precision (or even know for sure if that's the case). Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing.

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JULY 14, 2008

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Attract lots of targeted Twitter followers in a short time? How I attracted 8000 Twitter followers in 14 weeks!

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix. Social Tagging Web Marketing.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

OCTOBER 1, 2007

The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that? What do I need to know?'

einsof 20

einsof Lead Generation Lead Ranking Lead Scoring 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Measuring social media marketing ROI is a worthy though elusive goal.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Paid membership runs $99 per month plus $100 per accepted lead.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

AUGUST 27, 2008

Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.

B2B Thought Leadership 20

B2B Thought Leadership SEM Marketing Automation Services Marketing Management 20

WebMarketCentral

NOVEMBER 19, 2008

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. What else do you want? Don't neglect branding.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

AUGUST 27, 2007

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success. Following up on leads, promptly and properly, is marketing's job.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

OCTOBER 6, 2008

Of executives "who said they focused on sales ‘effectiveness' strategic activities such as lead management and deal registration, 62% reported an increase in revenue. Ensure that leads are delivered rapidly. Particularly for near-commodity products, leads can "cool off" quickly, and first-to-respond often beats best product offering.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

MAY 20, 2009

Today your logo has to work as tiny square icon in a browser address (see our website for example) to 50-foot long banner hanging from the ceiling of the Cow Palace… and also on business cards and in email marketing… We all need reminders I’ll use myself as an example of what doesn’t work. Rubicon Marketing Group ’s logo is interesting.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 7, 2008

MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube. For small companies trying to establish and expand a brand presence in the market, high production values are critical.

Lead Generation 20

Lead Generation Work Management Lead Ranking Lead Scoring 20

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. Each of these customers leverages our webcasting and rich media marketing solutions in several ways.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

APRIL 11, 2008

There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. , Brian Carroll, B2B Lead Generation Blog, Elge Premeau, My Travels on the Net, Albert Maruggi, Marketing Edge podcast, Skip Lineberg, Marketing Genius, corporate bloggers, technology bloggers, Russell Shaw, Marc Orchant del.icio.us

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

DECEMBER 11, 2008

But, here's the thing-if you've ever had a three-year old try to carry on a conversation with you, you know it often goes something like this (and if you haven't, you can apparently buy a 3-year old on eBay; another example of why web marketers need to be careful with variable text insertion): 3-year old: Why is grass green? 3-year old: Why?

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Whats the best keyword match type? This brief yet helpful post provides some answers.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).

Lead Generation 20

Lead Generation Lead Ranking Lead Scoring B2B Thought Leadership 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook!

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

NOVEMBER 2, 2009

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. Tags: General Marketing.

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

SEPTEMBER 16, 2008

So again: banner ads are branding, not revenue or lead generation. They may very well have a role to play in your marketing mix, but it's important to understand what that role is. ** technorati tags: MarketingSherpa, banner ads, click through rate, average CTR, branding, conversion rates, lead generation del.icio.us

Banner Ads 20

Banner Ads CTR Banners Ads 20

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Brooke Aker writes that "Like semantic search, semantic advertising holds promise to improve the overall relevance of marketing."

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

SEPTEMBER 6, 2007

The average blog generates less than $50 per month in direct advertising income; even uber-blogger and best-selling author David Meerman Scott concedes in his book The New Rules of Marketing & PR that his blog income is "not much money, but every few months I can take my family out for a nice dinner on the proceeds."

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

FEBRUARY 23, 2007

Dainow advises web marketers to ignore total site traffic and focus on conversions. Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales. 2) Leave the site (bad).

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Wherever consumers are clicking, search marketers and PPC ad buyers are at work. Search marketers embrace conversion reporting. "By Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In case you missed it, last week he took a break from that practice—and interviewed me instead.

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

JUNE 3, 2009

Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 16, 2007

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

OCTOBER 9, 2007

Search Marketing or other SEM program, start with best practices in search engine marketing. Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads. To optimize the results of a Google AdWords, Yahoo! Dan Briody recently wrote a helpful article for Inc.

SEM 20

SEM Conversion Rate Conversion Adwords 20