marketing-intelligence 
Optinmonster
APRIL 10, 2024
Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.
HG Data
JANUARY 17, 2024
G2 Winter Reports Names HG Insights Momentum Leader For Sales Intelligence & Marketing Account Intelligence!
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KoMarketing Associates
SEPTEMBER 13, 2022
Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. Now, more marketers are seeing the potential of AI for email marketing. from last year.
US Data Corporation
APRIL 23, 2024
Artificial Intelligence (AI) has transitioned from the realms of sci-fi to an integral part of our daily lives and business operations. Standing among the industries most influenced by AI is marketing. Marketing has experienced a profound transformation in regards to strategies and execution methods.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Marketing Craftmanship
SEPTEMBER 26, 2023
In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.
Sprout Social
MAY 9, 2023
And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. Trends in cross-channel marketing and analytics.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! You'll learn: How to use audience intelligence to shape your content creation and distribution strategies.
Speaker: Chris Newton, VP Marketing & Business Development, Intellimize, Mark Kilens, VP Content & Community, Drift, Nick Edouard, Co-Founder & Chief Product Officer, PathFactory, Randi Barshack, CMO, RollWorks, & Lucas Welch, VP Corporate Marketing, Highspot
Marketers know artificial intelligence is the future. It’s time to lower the barrier of entry around AI and empower marketers to take control of their future. In this rapid-fire webinar, you’ll hear from powerhouse marketers at companies Intellimize, Drift, PathFactory, RollWorks, and Highspot.
Speaker: John Barrows, CEO, JBarrows Sales Training
Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales. If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing.
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