TowerData

JUNE 9, 2023

Artificial Intelligence (AI) appears to be going through a bit of a renaissance of late. With the explosion into the public eye of ChatGPT, DALL-E, and Midjourney to name just a few, it seems every tech company in Silicon Valley is becoming more public with their investments into the world of AI.

Paid Search Agency 52

Paid Search Agency Marketing Companies 52

InsightSquared

APRIL 3, 2019

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. These are biases that every sales professional or marketer should understand and be willing to leverage when the opportunity arises.

Pricing 279

Pricing Price Marketing Proposals Case Studies 279

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. There are many more use cases for AI in market research.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! People differ in levels of bias. Don’t believe me?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Marketing Insider Group

MARCH 1, 2023

Bias: there’s the potential for bias in what generative AI produces. Since it learns from existing data, any bias contained in that dataset could be reflected in the output. Those guidelines typically cover aspects such as appropriateness, bias, quality, and creativity. Try MarketMuse today.

Marketing AI 296

Marketing AI Generation Content Classified Ads 296

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

Marketing AI 132

Marketing AI Marketing & Strategy eCommerce Banners 132

Content Standard

MAY 12, 2017

The debate surrounding the use of artificial intelligence in marketing is usually a controversial one. But one topic that may represent a much more immediate reality remains largely untouched by the world of pop culture: cultural bias. What Happens When AI Replicates Human Bias? How Can Marketers Avoid the Pitfalls of Biased AI?

Paid Search Agency 59

Paid Search Agency Privacy Marketing & Strategy Trigger Marketing 59

Marketing Insider Group

JULY 20, 2023

in June from the previous month” Why Everyone Fell for the Idea of AI-Generated Content People got excited about AI because the technology has various applications, including content creation for marketing, advertising, entertainment, and other fields. AI cannot fully replace human creativity and intervention in content creation.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Content Standard

JANUARY 20, 2017

I had become the victim of optimism bias. What Is Optimism Bias? The problem is, we’re oblivious to the bias. So while we often feel like the opinions we have, the predictions we make, and the decisions we carry out are realistic, they may be skewed by this bias. Marketing Through Rose-Tinted Glasses.

Optimization 40

Optimization Marketing & Strategy Marketing Strategy Planning 40

Vision Edge Marketing

MARCH 19, 2024

Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. appeared first on VisionEdge Marketing. At this moment in time, AI lacks emotional intelligence.

Marketing AI 219

Marketing AI Ethics Creativity Marketing Automation Services 219

Convince & Convert

FEBRUARY 21, 2024

Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. AI Bias AI tools, including ChatGPT, can inadvertently reflect and amplify biases present in their training data, raising ethical concerns. Be aware of these biases and have a plan to mitigate them in your AI-driven processes.

Training 151

Training Lead Ranking Phishing Paid Search Agency 151

Martech

JANUARY 22, 2024

In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels. Bias can be the result of a population segment having been denied the opportunity to take part in some economic activities. Whatever the cause, the bias results in inaccurate data. Get MarTech!

Marketing AI 106

Marketing AI Ethics Ideal Customer Profiles Profiling 106

Zoominfo

DECEMBER 7, 2022

Employees of firms with 2-D diversity are 45% likelier to report a growth in market share over the previous year and 70% likelier to report that the firm captured a new market.” – Harvard Business Review Best Practices for Implementing DE&I in Your Hiring Process Implementing a DE&I program is easy to say, but hard to do.

Process 130

Process Enterprise Management Work Management Zoominfo 130

B2B Marketing Directions

MARCH 31, 2024

Thinking, Fast and Slow has achieved seminal status, and in my opinion, it should be required reading for all business, marketing, and sales leaders. All of these characteristics are important for marketers, but some of them are particularly relevant for creating engaging and persuasive content. However, System 1 also has biases.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. In 2021, the iSchool at UC Berkeley demonstrated in one report that a browser search for “professional haircut” images showed a clear gender and racial bias.

Digital Asset Management 103

Digital Asset Management Work Management Marketing AI Marketing Management 103

B2B Digital Marketer

SEPTEMBER 28, 2023

Navigating the Challenges of Perspective in Digital Marketing Introduction In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. Thought leadership and targeted marketing campaigns are key strategies for success.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

CMSWire

FEBRUARY 21, 2024

Learn how Latimer LLM tackles AI bias in customer experiences, ensuring culturally sensitive AI for improved marketing success. Continue reading.

Marketing 94

Marketing 94

Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 15 Times Marketers Won with Personalization. Let’s get into it!

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Martech

JUNE 26, 2023

As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. A hypothetical scenario might help gain perspective on a bias contributing to losing perspective. How does this affect your role as a marketing leader? And it doesn’t stop there. You can trigger emotions, feelings and thoughts.

Trigger Marketing 104

Trigger Marketing Buyer Personas Aggregators Analytics 104

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals.

Planning 359

Planning Work Management Marketing Management Allocation 359

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

The Forward Observer

DECEMBER 1, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Buyer Personas 166

Buyer Personas Barriers Click Rate Marketing & Strategy 166

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Although it creates a world of exciting possibilities, it also creates — almost inherently — risks of bias and exclusion.

Marketing AI 115

Marketing AI Work Management Marketing Management Ethics 115

Heinz Marketing

FEBRUARY 27, 2023

By Cherie Singer , Strategic Solutions Ambassador at Heinz Marketing With challenging economic times afoot, it’s the perfect storm where faulty coping tactics like Magical Thinking can rear their ugly heads. Magical Thinking can take different forms such as Anchoring, Overconfidence, and Confirmation bias. How did it work out for you?

B2B Sales 102

B2B Sales Marketing Analytics Tools B2B Act-On 102

Martech

JUNE 22, 2022

Get the daily newsletter digital marketers rely on. But if Meta fails to demonstrate that it has sufficiently changed its delivery system to guard against algorithmic bias, this office will proceed with the litigation.”. Read next: Major brands commit to mitigating adtech bias. Processing.Please wait. Worth noting. Why we care.

Facebook 106

Facebook Lead Ranking Paid Search Agency Act-On 106

Unbounce

JUNE 17, 2021

But, in marketing, you have to manage projection bias—it may be natural, but you can’t let it get in your way. Unchecked projection bias can cause you to lose your connection with some of your customers, leading to missed opportunities. What Is Projection Bias? Projection bias has consequences. Yes, even you !

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

B2B Digital Marketer

APRIL 27, 2023

Unpacking the Silent Killer of Sales: Overcoming Ghosting and Indecision In this episode of B2B Digital Marketer, we dive into why many potential customers disengage and don’t make a purchase, wasting both the vendor’s resources and their own team’s resources. We learn from a machine learning analysis of 2.5

B2B Sales 72

B2B Sales B2B Marketing Management Conversion Rate 72

B2B Marketing Directions

DECEMBER 31, 2023

I've selected posts that I believe will have continuing relevance for marketers in 2024. What B2B Marketers Can Learn From Missing Bullet Holes " Source: Wikipedia This post focuses on the importance of avoiding selection bias when making decisions based on data. It's easy for marketers to fall prey to selection bias.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 123

Marketing AI Ethics Work Management Marketing Management 123

Salesforce Marketing Cloud

DECEMBER 5, 2023

But AI, so prominent in new apps, amplifies the challenges and elevates many risks, including bias and toxicity. First, let’s define bias and toxicity. AI bias : Negative bias can be the result of systemic error based on human prejudices or inaccurate assumptions. Look for tools that can detect bias.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Marketing AI 102

Marketing AI Marketing Automation Services Work Management Marketing Management 102

Martech

JUNE 21, 2022

Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. “We set out on a research project about a year ago, looking at bias in advertising. Get the daily newsletter digital marketers rely on. Why we care.

Branding 90

Branding Brand Identity Advertising Agencies Paid Search Agency 90

Martech

FEBRUARY 15, 2024

This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas.

Marketing AI 116

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 116

Unbounce

JULY 5, 2023

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Contently

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191